My talk at WordCamp Miami 2011 - Covers building a business in the WordPress economy/ecosystem.

1. Building your business on
WordPress

2. Lesson Plan
The wordpress
economy
Theme development
Custom dev
Plugins & more

3. Wordpress ecosystem

4. What are we dealing
with?
40 million blogs
Billions of page views
Millions of customers
Ecosystem of $50m+

5. Let's build a smart
business

6. Businesses that scale

7. Who is making moola?
Theme businesses
Plugin developer
Consulting/service businesses
Designers and web developers

8. Theme businesses
Woo themes doing $4 million+
press75 doing high 6 figures
Theme forest doing 7 figures sales
Studiopress also doing $1m

9. Golden nugget of
theme businesses
wordPress.com theme sales.
Right now 5 premium themes in showcase

10. Plugins plugins plugins

11. Plugin revenue
http://wpplugins.com/
wordpress.org
Upsells internally
Codecanyon

12. Consulting & services
Hosting specific (page.ly)
Backup/security (pressbackup/vaultpress)
General support/design/develop

13. What pain points do
you have?
This is where you make longterm $

14. Solving WordPress pain
points
Complexity
Security
Deployment
Design
Functionality

15. Wordpress as a
marketing cms
Leverage seo tools
Build landing pages
A/b split testing

16. Dogfooding
Practicing what I preach
pressbackup.com
Appliedseo.com

17. Pressbackup
Pain point: backups,
restoration, migrations
Free and paid
solutions
Automatic

18. Appliedseo
Pain points: seo
analytics, ranking,
reporting, costs
How do we bring this
data to masses?
Appliedseo.com

19. Thank you!
Brian Breslin
@brianbreslin