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Pubcon 2011 - Gowalla & Geolocation

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My presentation at pubcon 2011 on Gowalla and the

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Pubcon 2011 - Gowalla & Geolocation

  1. 1. Gowalla & the geolocation revolution Brian BreslinTuesday, November 8, 11
  2. 2. What is gowalla?Tuesday, November 8, 11
  3. 3. First, what was gowalla? • Early player in location check-in game • Millions of users • Users collected badges and trinkets for exploring • iPhone applicationTuesday, November 8, 11
  4. 4. So what is gowalla?Tuesday, November 8, 11
  5. 5. The pivot • Its about stories • What you’ve done, what you’re going to do • Documenting your adventures.Tuesday, November 8, 11
  6. 6. Gowalla today • A destination guide • City exploration • No more checkins for sake of checkins • No more pins • No more millions of usersTuesday, November 8, 11
  7. 7. What does gowalla mean to you? • Wait and see... • Potential for steering people in your business direction. Hmmm.... • Millions of potentially reactivated usersTuesday, November 8, 11
  8. 8. Where is gowalla going? purely my speculationsTuesday, November 8, 11
  9. 9. Gowalla’s Future? • Sell to Amex, Visa, or other payment player looking to leapfrog into mobile • Sell to groupon or livingsocial or another deal provider looking for mobile footprint • DeadpoolTuesday, November 8, 11
  10. 10. Where the opportunities are in geo locationTuesday, November 8, 11
  11. 11. • Lead generation for physical businesses • Transaction facilitation • Rewards and loyalty programs • Deal distribution • Extension from website to real worldTuesday, November 8, 11
  12. 12. • Online customer development for physical locations • Tracking sales funnel from ppc to checkout • Taking slice of transactionsTuesday, November 8, 11
  13. 13. Brian Breslin @brianbreslin http://infinimedia.com http://brianbreslin.comTuesday, November 8, 11

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