Odoo Social Marketing - Engage Your Community Luc Nailis, Product Owner, Odoo

1. Odoo Social Marketing
Luc NAILIS • Product Owner
Engage Your Community
2019
EXPERIENCE

2. Introduction1
Top 5 reasons you should go Social
What’s in it for you
Going further
Conclusion
2
3
4
5

4. Engagement

5. Social Marketing : Let’s get...

6. Social Marketing : Let’s get SOCIAL !

7. SocialWebsite
Social
Media
MEdia
media
Email
SMS
360°
Campaign
Push
Chat
Mailing
Link
Tracker
Mailing
Link
Tracker
Monitor
Post

8. Introduction1

9. Introduction
● Who here has a personal
account ?
● Who here has a company
account ?
Quick Survey

10. You won’t believe #3 !
Top 5 reasons you should
GO SOCIAL !2

11. Why go Social ?
#1 Pervasiveness
#2 Influence share
#3 Audience

12. Why go Social ?
#4 C2C advertisement
#5 Monitor negativity

13. B2B Social Marketing
● Face-to-Face and Personal (Purchase Manager)
➔ Brand awareness
➔ Brand image
➔ Services (e.g. : White papers)

14. Social media Strategy
● Buzz ⇒ Dialogue
● Social =/= Commercial
● WIIFM?
Guidelines for a real dialogue

15. You, in the audience
“Yeah… What’s In It For Me ?”

16. And why Odoo ?
What’s in it for you
3

17. Social Marketing
Engage with your community through multiple platforms

18. #1 Pervasiveness
You say pervasiveness, Odoo says…

19. ● Feeds
● SMS
● Push
● Email
● Chat
#1 Pervasiveness
You say pervasive, Odoo says… so am I !

20. #2 Influence Share
You say Influence share, Odoo says…

21. #2 Influence Share
You say Influence share, Odoo says… Visitors !

22. #3 Audience
You say Audience, Odoo says…

23. ● Facebook
● Twitter
● Linkedin (beta)
● Others to come…
#3 Audience
You say Audience, Odoo says… Connected !

24. #4 C2C advertisement
You say C2C advertisement, Odoo says...

25. #4 C2C advertisement
You say C2C advertisement, Odoo says Stories !

26. #5 Monitor Negativity
You say Monitor Negativity, Odoo says...

27. ● Be on the ball
● Stop the hate train
● Encourage positivity
#5 Monitor Negativity
You say Monitor Negativity, Odoo says... Keyword Streams !

28. Going further4

29. Reporting
You say Reporting, Odoo says… Campaigns !

30. Planning
Forget Pen & Paper
● Schedule
● Overview
● Analyze

31. Doing it the Odoo way
Integrated & Scalable
Live sessions
Integrated Recruitment
Specific mailing content
Specific SMS content
Tracked Revenue
Educated Sales Follow-up
Target coupon Campaigns
Automated Follow-up

32. Conclusions5

36. Thank you.
#odooexperience
2018
2019
EXPERIENCE

37. Thank you.
#odooexperience
2018
2019
EXPERIENCE

38. Thank you.
#odooexperience
2018
2019
EXPERIENCE