This is a mock sales presentation I worked on for my graduate Media Planning class. I acted as a sales person from REDBOOK Magazine pitching to Dannon Activia

1. Sales Presentation
¡ Porscha Kirkwood
¡ Account Manager
¡ November 19, 2011

2. Agenda
¡ REDBOOK Background & Circulation
¡ REDBOOK Contents
¡ REDBOOK Target Audience
¡ REDBOOK and Dannon Activia Similar Audience
Comparison
¡ Rates
¡ Added Value Opportunities
¡ Closing Dates
¡ Contact

3. REDBOOK’s Background &
Circulation
¡ Award-winning, well-rounded magazine for
today’s modern woman.
¡ Mission: “to help millions of readers face life’s
complexities and joys with energy, optimism,
intelligence, and style.”
¡ National circulation with 9 million readers
monthly.
¡ Over 2 million subscriptions (including digital
copies) in June 2011.

4. REDBOOK’s Contents
¡ Our magazine prides ourselves on balanced
journalism by including the following sections
each and every month:
¡ Beauty / Fashion
¡ Relationships & Self-Improvement
¡ Health, Diet, Fitness & Nutrition
¡ Food
¡ Parenthood & Children
¡ Home & Consumer Electronics
¡ Entertainment / Culture
¡ Finance & Business

5. REDBOOK’s Target
¡ A well-rounded everyday
woman that is navigating
through adulthood with new
life strides such as being a
mother, a wife, homeowner,
and a career.

6. REDBOOK and Dannon Activia
Audience Similarities
REDBOOK Dannon Activia
¡ W25-49: 107 ¡ W18-49: 110
¡ W30-49: 117 ¡ W25-54: 112
¡ W30-49 Married: 120 ¡ Married: 116
¡ W30-49 with Child/Children: 123 ¡ With Children: 114
¡ Married: 113 ¡ HHI $60K+: 103
¡ HHI $50K+: 114 ¡ HHI $75k+: 111
¡ HHI $75K+: 119 ¡ HHI $150K+: 128
¡ HHI $100K+: 118 ¡ REDBOOK Readers: 129
Source: Hearst Magazines; Fall, MRI
2010

7. REDBOOK & Activia Together
¡ With both of our audience compositions
compared, it is clear both of our targets and
main consumers related to each other very
much and our both doing very similar things and
live similar lifestyles.
¡ Both of our targets care about their health, being
active, while jugging being married and having
children.
¡ Dannon Activia consumers read REDBOOK!

8. Advertising Rates
¡ Special Space Units Rates:
Available
¡ Volume Discounts at
different levels dependent
on a 12 – month contract
year.
¡ Regional and Test Market
insertions do not earn national
volume discounts
¡ Ability for split runs for
Geographic, Perfect A/B
and random copy splits

9. Dannon Activita Added
Value Opportunities
¡ Dannon Activita unique position allows for the
ability for two different type of added value
opportunities:
¡ Food Marketing
¡ Body & Mind Marketing

10. Added Value with Food Marketing
¡ Custom grocery store
events and sampling
opportunities.
¡ Mass sampling and
coupon/literature
distribution via REDBOOK
events
Source: Hearst Magazines

11. Added Value with Body & Mind Marketing
¡ Ability for cover stickers or
cover wraps in doctor’s
offices nationwide.
¡ Sampling/literature
distribution at targeted
health clubs & women’s
expos .
¡ Red Carpet to REDBOOK
event series.
Source: Hearst Magazines

12. On Sale and Closing Dates
¡ Premium Positions:
¡ Close 45 days prior to
advertising close date.
¡ We Print Inserts/Gatefolds:
¡ Close 1 month prior to
advertising close date.
Source: Hearst Magazines

13. Contact
¡ Porscha Kirkwood
¡ Account Manager
¡ (312)984- 5169
¡ Porscha.kirkwood@hearst.com
¡ IMC 4