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AKSNA - Spreading the Word
The document discusses effective and low-cost marketing strategies for school nutrition programs. It recommends defining marketing objectives, understanding target audiences like students and parents, and creating a marketing plan. Specific strategies mentioned include contests, celebrating holidays, promotional items, social media, and visual marketing. The overall goal is to drive participation in school meal programs on a limited budget.
AKSNA - Spreading the Word
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- 5. MORE ABOUT ME •Content Specialist at PrimeroEdge • Born, raised and work in Houston, TX • 11 months experience in child nutrition industry • 6 years experience in field of communications • Aspiring pro triathlete and Paralympic guide
- 7. WHAT YOU WILLLEARN:
- 8. WHAT YOU WILLLEARN:
- 9. WHAT YOU WILLLEARN:
- 10. • Why marketingis important for school nutrition programs WHAT YOU WILL LEARN:
- 11. • Why marketingis important for school nutrition programs • How effectively marketing your program can drive participation WHAT YOU WILL LEARN:
- 12. • Why marketingis important for school nutrition programs • How effectively marketing your program can drive participation • Simple ways to market your program on a tight budget WHAT YOU WILL LEARN:
- 14. WHY IS MARKETINGIMPORTANT?
- 15. WHY IS MARKETINGIMPORTANT?
- 16. WHY IS MARKETINGIMPORTANT? Growing your business
- 17. WHY IS MARKETINGIMPORTANT? Growing your business
- 18. WHY IS MARKETINGIMPORTANT? Growing your business Generating buzz
- 19. WHY IS MARKETINGIMPORTANT? Growing your business Generating buzz
- 20. WHY IS MARKETINGIMPORTANT? Growing your business Generating buzz Understanding your customers
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- 37. USEFUL RESOURCES Administrators –they create the budget!
- 38. USEFUL RESOURCES Administrators –they create the budget!
- 39. USEFUL RESOURCES Administrators –they create the budget!
- 40. USEFUL RESOURCES Administrators –they create the budget! SNA – they provide resources!
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- 44. MAKING A PLAN Havean initial meeting. Write everything down!
- 45. MAKING A PLAN Havean initial meeting. Write everything down!
- 46. MAKING A PLAN Havean initial meeting. Write everything down! Contribute and collaborate.
- 48. STEP 1: DEFINE YOUROBJECTIVE
- 49. STEP 1: DEFINE YOUROBJECTIVE What’s the underlying issue?
- 50. STEP 1: DEFINE YOUROBJECTIVE What’s the underlying issue?
- 51. STEP 1: DEFINE YOUROBJECTIVE What’s the underlying issue?
- 52. STEP 1: DEFINE YOUROBJECTIVE What’s the underlying issue?
- 53. STEP 1: DEFINE YOUROBJECTIVE What’s the underlying issue?
- 55. STEP 2: TARGET YOURAUDIENCE(S)
- 56. STEP 2: TARGET YOURAUDIENCE(S)
- 57. STEP 2: TARGET YOURAUDIENCE(S) Students:
- 58. STEP 2: TARGET YOURAUDIENCE(S) Students:
- 59. STEP 2: TARGET YOURAUDIENCE(S) Students: Parents/Guardians:
- 60. STEP 2: TARGET YOURAUDIENCE(S) Students: Parents/Guardians:
- 61. STEP 2: TARGET YOURAUDIENCE(S) Students: Parents/Guardians: Teachers:
- 62. STEP 2: TARGET YOURAUDIENCE(S) Students: Parents/Guardians: Teachers: • Tasty food • Fun • Being healthy (especially older students)
- 63. STEP 2: TARGET YOURAUDIENCE(S) Students: Parents/Guardians: Teachers: • Tasty food • Fun • Being healthy (especially older students) • Convenience • Value • Nutrition
- 64. STEP 2: TARGET YOURAUDIENCE(S) Students: Parents/Guardians: Teachers: • Tasty food • Fun • Being healthy (especially older students) • Convenience • Value • Nutrition • Strong academics • Healthy students
- 66. STEP 3: CREATE YOURIMAGE
- 67. STEP 3: CREATE YOURIMAGE
- 68. STEP 3: CREATE YOURIMAGE
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- 82. PARTICIPATION & STUDENTINVOLVEMENT
- 83. PARTICIPATION & STUDENTINVOLVEMENT Contests
- 84. PARTICIPATION & STUDENTINVOLVEMENT Contests
- 85. PARTICIPATION & STUDENTINVOLVEMENT Contests
- 86. PARTICIPATION & STUDENTINVOLVEMENT Contests Cafeteria Elections
- 87. PARTICIPATION & STUDENTINVOLVEMENT Contests Cafeteria Elections
- 88. PARTICIPATION & STUDENTINVOLVEMENT Contests Cafeteria Elections
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- 105. INVITE FAMILY TOEAT, TOO!
- 106. INVITE FAMILY TOEAT, TOO!
- 107. INVITE FAMILY TOEAT, TOO!
- 109. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 110. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 111. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 112. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 113. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 114. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 115. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 116. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 117. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 118. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 119. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
- 120. CELEBRATE HOLIDAYS AND THEMEDAYS – IN A BIG WAY!
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- 156. THE IMPORTANCE OFVISUAL
- 157. THE IMPORTANCE OFVISUAL
- 158. THE IMPORTANCE OFVISUAL
- 159. THE IMPORTANCE OFVISUAL
- 160. THE IMPORTANCE OFVISUAL
- 161. THE IMPORTANCE OFVISUAL
- 162. THE IMPORTANCE OFVISUAL
- 163. THE IMPORTANCE OFVISUAL
- 164. THE IMPORTANCE OFVISUAL
- 165. THE IMPORTANCE OFVISUAL
- 166. THE IMPORTANCE OFVISUAL
- 167. THE IMPORTANCE OFVISUAL
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- 195. CONTACT US! • Cheyenne.Meyer@PrimeroEdge.com •PrimeroEdge.com •PrimeroEdge.com/blog •PrimeroEdge.com/podcast