Boobyball is an annual fundraising event for Rethink Breast Cancer that raises over $500,000 each year. It started in Toronto, Calgary and Winnipeg and is expanding to Ottawa in 2015. Over its 13-year history, Boobyball has raised over $3.4 million to support Rethink's programs for young women with breast cancer. The document provides details on sponsorship opportunities and benefits for the 2015 Boobyball events in the four cities.
2011
Dear Change-Maker,
Countless children in Los Angeles lack the family and community support structures required to be healthy and happy. These kids do not have access to typical educational resources and recreational outlets. Instead, they are surrounded by high crime rates and drug use. They struggle to make it safely through the school day, cope with a tumultuous home life, or get enough to eat – let alone receive the necessary guidance, instruction, and interaction.
An alarming 35% of LA School District high school students dropped out last year. More alarming is that it doesn’t have to be this way. The sooner we can provide children with the tools they need to be effective leaders, and the more often we can connect with them, the bigger the difference we can make! Our interaction benefits not only the child, but also the child’s family, friends, community – and thus, our communities, and yours.
Activating our Natural Leaders transforms our World.
As you may be aware, the KVBL Natural Leaders Program provides empowering, hands-on education to children in the Los Angeles area who are otherwise limited in what they see as possible for themselves and their futures. In the last four years, funds donated to the KVBL have been used to provide:
Teamwork and leadership training and exercises.
Emotional growth coaching, affirmation exercises and personal development support.
Basketball training with the Venice Basketball League’s best players and other celebrities.
Yoga, body alignment, and fitness training from certified fitness professionals.
Surfing instruction from world-renowned experts.
Sustainability, environmental and creative arts education and experiences.
Healthy, organic breakfasts and lunches, along with nutrition education.
Your sponsorship provides children with the resources, mentors, and experiences to activate the Natural Leader within each of them. Upon completion of the program, children return to their families and communities, empowered to lead by example and transform their worlds.
Without your support, we cannot continue providing children with this game-changing opportunity. Enclosed you will find more information on available sponsorship opportunities. To support our Natural Leaders or ask any questions, please contact me at your convenience.
With gratitude,
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
2014 NYC Bowling for Breastcancer.org - February 13, 2014Lori Crenny
Join us for the knock-down event of the New Year for the media, marketing, and advertising industry. The 5th Annual NYC Bowling for Breastcancer.org event takes place on February 13, 2014, at Lucky Strike Manhattan. Raising over $1.8M dollars and earning the support of the nation’s most prominent companies and organizations, the funds raised support Breastcancer.org, the world’s leading online resource for breast health and breast cancer information and support. For more information, visit www.bowlingforbreastcancer.org.
During the past year we continued to strengthen our relationship with thousands of businesses that have agreed to host one of our collection boxes. We also continued our cooperation with the many towns and counties that Planet Aid has joined forces with in order to put used clothes and shoes to good use rather than discarding them in our landfills. We thank all the businesses, organizations and counties who provided space for our boxes.
2011
Dear Change-Maker,
Countless children in Los Angeles lack the family and community support structures required to be healthy and happy. These kids do not have access to typical educational resources and recreational outlets. Instead, they are surrounded by high crime rates and drug use. They struggle to make it safely through the school day, cope with a tumultuous home life, or get enough to eat – let alone receive the necessary guidance, instruction, and interaction.
An alarming 35% of LA School District high school students dropped out last year. More alarming is that it doesn’t have to be this way. The sooner we can provide children with the tools they need to be effective leaders, and the more often we can connect with them, the bigger the difference we can make! Our interaction benefits not only the child, but also the child’s family, friends, community – and thus, our communities, and yours.
Activating our Natural Leaders transforms our World.
As you may be aware, the KVBL Natural Leaders Program provides empowering, hands-on education to children in the Los Angeles area who are otherwise limited in what they see as possible for themselves and their futures. In the last four years, funds donated to the KVBL have been used to provide:
Teamwork and leadership training and exercises.
Emotional growth coaching, affirmation exercises and personal development support.
Basketball training with the Venice Basketball League’s best players and other celebrities.
Yoga, body alignment, and fitness training from certified fitness professionals.
Surfing instruction from world-renowned experts.
Sustainability, environmental and creative arts education and experiences.
Healthy, organic breakfasts and lunches, along with nutrition education.
Your sponsorship provides children with the resources, mentors, and experiences to activate the Natural Leader within each of them. Upon completion of the program, children return to their families and communities, empowered to lead by example and transform their worlds.
Without your support, we cannot continue providing children with this game-changing opportunity. Enclosed you will find more information on available sponsorship opportunities. To support our Natural Leaders or ask any questions, please contact me at your convenience.
With gratitude,
Get Advertising Smart - Realistic Advertising: Aspirational to Honestemmersons1
Brands today are increasingly portraying a more realistic way of life in their advertising. This week's article looks at the reasons for this shift, and who is doing it well.
2014 NYC Bowling for Breastcancer.org - February 13, 2014Lori Crenny
Join us for the knock-down event of the New Year for the media, marketing, and advertising industry. The 5th Annual NYC Bowling for Breastcancer.org event takes place on February 13, 2014, at Lucky Strike Manhattan. Raising over $1.8M dollars and earning the support of the nation’s most prominent companies and organizations, the funds raised support Breastcancer.org, the world’s leading online resource for breast health and breast cancer information and support. For more information, visit www.bowlingforbreastcancer.org.
During the past year we continued to strengthen our relationship with thousands of businesses that have agreed to host one of our collection boxes. We also continued our cooperation with the many towns and counties that Planet Aid has joined forces with in order to put used clothes and shoes to good use rather than discarding them in our landfills. We thank all the businesses, organizations and counties who provided space for our boxes.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Over the course of a year and a half, we helped a national non-profit promote and plan their bi-annual No Barriers Summit. We produced a variety of print and online collateral; helped coordinate with the host site, sponsors, vendors, and presenters; and worked onsite during the event to coordinate interviews, video shoots, and anything else that needed doing. After the event, we created a promotional brochure and video, and we helped create a host site RFP.
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docxgibbonshay
Unit VIII Case Study Open
Weight: 9% of course grade
Grading Rubric
Instructions
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Red Bull (pp. 581–582)
1. What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?
2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
3. Discuss the effectiveness of Red Bull’s sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?
4. Recommend the next steps for Red Bull with respect to their marketing and advertising strategies.
Marketing Excellence Red Bull
Red Bull’s integrated marketing communications mix has been so successful that the company has created an entirely new billion-dollar drink category—energy drinks. In addition, Red Bull has become a multibillion-dollar beverage brand among fierce competition from beverage kings like Coca-Cola, Pepsi, and Anheuser-Busch. To date, the company has sold more than 40 billion cans of energy drinks across 166 countries. How? Red Bull became the energy drink market leader by skillfully connecting with youth around the globe and doing it differently than anyone else.
Dietrich Mateschitz founded Red Bull with a single product in Austria in 1987. By 1997, the slender silver-and-blue can was available in 25 markets globally, including Western and Eastern Europe, New Zealand, and South Africa. Its size and style immediately signaled to consumers that its contents were different from traditional soft drinks. Red Bull’s ingredients—amino acid taurine, B-complex vitamins, caffeine, and carbohydrates—were specifically formulated to make the drink highly caffeinated and energizing. In fact, some users have referred to it as “liquid cocaine” or “speed in a can.” Over the past decade, the company introduced other products and flavors, many of which did not succeed. Today, Red Bull offers the original Red Bull Energy Drink, Red Bull Total Zero, Red Bull Sugar Free, and special editions infused with berry, lime, and cranberry flavors.
As the company continued to expand worldwide, it developed an integrated mar ...
Advertising opportunities - Resetting the table 2016 Rad Fsc
PROFILE YOUR ORGANIZATION IN THE ASSEMBLY PROGRAM. An extraordinary networking and learning opportunity. A place to show your commitment to healthy, sustainable food for all.
Businesses and organizations who share our values and wish to be part of a national conversation about food are invited to advertise in our program.
5 Tips for #Eventprofs to Connect Sponsors to AttendeesGary Schwake
Whether you organize conferences, festivals or endurance events, effectively connecting event sponsors to attendees is critical not only for acquiring sponsors, but also retaining them.
These slides were originally presented during a webinar hosted by Virtual Event Bags and Eventbrite Australia, the goal of which was to help event organizers learn more about:
* The importance of fostering the connection between sponsors and attendees
* How organizers have tried to do this in the past
* Actionable recommendations to delight both your attendees and sponsors
* Practical tips to immediately apply to your next event
You can find a summary of the webinar at http://www.virtualeventbags.com/?p=1122
The fight against breast cancer is an ongoing one and if you’re one of the organizations that are raising funds towards it, it can feel like a constant struggle to keep funds coming in.
You can use these ideas for raising awareness of breast cancer, along with raising funds for breast cancer treatment, research, and recovery.
The REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. What does it take for your brand to win a REGGIE? Find out with this handy presentation!
Over the course of a year and a half, we helped a national non-profit promote and plan their bi-annual No Barriers Summit. We produced a variety of print and online collateral; helped coordinate with the host site, sponsors, vendors, and presenters; and worked onsite during the event to coordinate interviews, video shoots, and anything else that needed doing. After the event, we created a promotional brochure and video, and we helped create a host site RFP.
Unit VIII Case Study OpenWeight 9 of course gradeGrading Rub.docxgibbonshay
Unit VIII Case Study Open
Weight: 9% of course grade
Grading Rubric
Instructions
Case studies are an important learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides with an end goal of formulating a recommendation for the challenges faced by the company.
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.
Option 1: Red Bull (pp. 581–582)
1. What are Red Bull’s greatest strengths as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks to their brand equity of competing against such powerhouses?
2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why, or why not?
3. Discuss the effectiveness of Red Bull’s sponsorships, advertisements, personal selling strategies, promotion, events, and public relations. Where should the company draw the line in terms of risk?
4. Recommend the next steps for Red Bull with respect to their marketing and advertising strategies.
Marketing Excellence Red Bull
Red Bull’s integrated marketing communications mix has been so successful that the company has created an entirely new billion-dollar drink category—energy drinks. In addition, Red Bull has become a multibillion-dollar beverage brand among fierce competition from beverage kings like Coca-Cola, Pepsi, and Anheuser-Busch. To date, the company has sold more than 40 billion cans of energy drinks across 166 countries. How? Red Bull became the energy drink market leader by skillfully connecting with youth around the globe and doing it differently than anyone else.
Dietrich Mateschitz founded Red Bull with a single product in Austria in 1987. By 1997, the slender silver-and-blue can was available in 25 markets globally, including Western and Eastern Europe, New Zealand, and South Africa. Its size and style immediately signaled to consumers that its contents were different from traditional soft drinks. Red Bull’s ingredients—amino acid taurine, B-complex vitamins, caffeine, and carbohydrates—were specifically formulated to make the drink highly caffeinated and energizing. In fact, some users have referred to it as “liquid cocaine” or “speed in a can.” Over the past decade, the company introduced other products and flavors, many of which did not succeed. Today, Red Bull offers the original Red Bull Energy Drink, Red Bull Total Zero, Red Bull Sugar Free, and special editions infused with berry, lime, and cranberry flavors.
As the company continued to expand worldwide, it developed an integrated mar ...
Advertising opportunities - Resetting the table 2016 Rad Fsc
PROFILE YOUR ORGANIZATION IN THE ASSEMBLY PROGRAM. An extraordinary networking and learning opportunity. A place to show your commitment to healthy, sustainable food for all.
Businesses and organizations who share our values and wish to be part of a national conversation about food are invited to advertise in our program.
5 Tips for #Eventprofs to Connect Sponsors to AttendeesGary Schwake
Whether you organize conferences, festivals or endurance events, effectively connecting event sponsors to attendees is critical not only for acquiring sponsors, but also retaining them.
These slides were originally presented during a webinar hosted by Virtual Event Bags and Eventbrite Australia, the goal of which was to help event organizers learn more about:
* The importance of fostering the connection between sponsors and attendees
* How organizers have tried to do this in the past
* Actionable recommendations to delight both your attendees and sponsors
* Practical tips to immediately apply to your next event
You can find a summary of the webinar at http://www.virtualeventbags.com/?p=1122
The fight against breast cancer is an ongoing one and if you’re one of the organizations that are raising funds towards it, it can feel like a constant struggle to keep funds coming in.
You can use these ideas for raising awareness of breast cancer, along with raising funds for breast cancer treatment, research, and recovery.
BE PART OF THE SOLUTION
Support ‘Answers for Kids Cancer’ and Help Eliminate Child Cancer in Australia
We have created a unique approach for you to participate in this Cause that affect so many of our children
Have your Company joining one of our event in Sydney or Melbourne and enjoy you and your guests 5 hours of nonstop entertainment.
2. Boobyball is now one of the most coveted and high profile fundraising events for young philanthropists in
Toronto, Calgary and Winnipeg. We are excited to announce that Boobyball is expanding and will be taking place in
Toronto, Calgary, Winnipeg and Ottawa in 2015!
Over the past 13 years Boobyball has raised over 3.4 million dollars for Rethink Breast Cancer. This year, Rethink, along
with our incredible committees, aims to raise over $500,000 to support Rethink’s unique mission.
3. For over 14 years, rethink has helped thousands of young women with breast cancer by
providing resources and networks, reminding them that getting breast cancer in your 20’s, 30’s
and 40’s doesn’t have to be isolating.
4.
5. Stretch Heal Grow is a yoga and wellness
retreat for young women living with breast
cancer. It is a weekend to inspire, recharge
and educate through yoga, meditation and
healthy living workshops.
Breast Fest is a symposium dedicated to breast
cancer support, community, education and
awareness. This inspiring event brings together
over 800 people in a single weekend.
Breast Fest brings important subject matter to
the general public and provides support and
community to vulnerable young women who
are dealing with breast cancer.
RYWN is a group comprised of women across the
country that have personal experience with breast
cancer and who provides important input and
feedback on our resources and campaigns, help raise
awareness about the needs of young women with
breast cancer, and spread the word about the
important work we do.
Our advocacy program creates a forum for us to
advocatie to healthcare professionals, politicians, and
decision makers on behalf of young women dealing
with breast cancer. We have built systems for
proactive and reactive campaigns, created patient
working groups and connected with other breast
cancer affiliates to help shape our advocacy initiatives
.
6. This mobile app is a regular reminder and a
little bit of encouragement from a hot guy of
your choice to check your breasts. With Your
Man Reminder, it’s never been easier to give
your breasts the TLC they deserve.
Download the app:
www.rethinkbreastcancer.com/yourmanremin
der
An evolution of our in-person support
groups, this video series available on
Rethink’s digital breast cancer channel
BoobTube, offers practical tips for young
women with breast cancer, based on
personal experiences.
Check it out:
www.rethinkbreastcancer.com/livelaughlear
n.
Survival guide, inspirational memoir and lifestyle
mag in one! We’ve teamed up with young breast
cancer survivor Sylvia Soo to create a first-of-its-
kind resource for young women going through
breast cancer: Cancer Fabulous Diaries.
Read the ‘zine:
www.rethinkbreastcancer.com/cancerfabulousdiar
ies
Up-to-date resources to support discussion and
help develop coping skills for the whole family.
See our resources:
www.rethinkbreastcancer.com/helpingchildrencop
e
7. 2,500 (1,500 in Toronto + 500 in Calgary + 500 in
Winnipeg) interesting and interested male and
female influential young professionals between the
ages of 22-40 yrs.
• 78% of guests were affected by breast cancer
(a friend, themselves or family member)
• 95% of guests say they make a habit of
supporting charitable causes
• 87% of guests are single (unmarried)
• Guests work in a broad spectrum of industries
from Financial, Fashion, Marketing, Public
Relations to Film of which 57% have a
household income upwards of $100,000 per
year
In 2014, Boobyball raised over $432,000 for Rethink
Breast Cancer.
This revenue is invaluable in the fight against breast
cancer. Money raised through Boobyball will help expand
our vital programs for young women with breast cancer
and develop and fund desperately needed new programs.
With the help of trend-setting partners, cool and stylish
event advertising, and an uber-fresh brand image,
Rethink is making fundraising for the cause relevant for
young women and men and those that are young at
heart!
8. Get ready to blast off to the hottest party in town, with a
one-way ticket to Boobyball 2015. Lighting up the entire
galaxy this fall, Planet Booby is guaranteed to be an event
that is truly out of this world.
Prepare to be transported to another dimension, where
aliens and space cadets mingle at the bar, while droids
and storm troopers join forces on the dance floor.
Whether you’re thinking Judy Jetson or Captain Kirk, dress
to impress and watch the planets align as sci-fi goes glam
for Rethink Breast Cancer.
9. Platinum Sponsor
$40,000
Gold Sponsor
$25,000
Silver Sponsor
$15,000
Bronze Sponsor
$7,500
Logo placement on all Rethink produced signage,
collateral & electronic materials
Tier 1 Tier 2 Tier 3 Tier 4
Dedicated activation area 20’x20’ 15’x15’ 10’x’10’ 8’x’8’
On site signage opportunities Max 7 signs Max 5 signs Max 3 signs Max 1 signs
Social Media Mentions 7 5 3 1
Logo placement on media wall X X X X
Targeting sampling opportunity in gift bags and/or
onsite activation area
X X X X
Mention in press release X X X
Exclusivity in gift bag X X
Verbal recognition at Boobyball X
VIP Booth X
Boobyball tickets 20 15 8 4
10. Platinum Sponsor
$10,000
Gold Sponsor
$5,000
Silver Sponsor
$2,500
Bronze Sponsor
$1,500
Logo placement on all Rethink produced signage,
collateral & electronic materials
Tier 1 Tier 2 Tier 3 Tier 4
On site signage opportunities Max 7 signs Max 5 signs Max 3 signs Max 1 signs
Social Media Mentions 7 5 3 1
Targeting sampling opportunity in gift bags and/or
onsite activation area
X X X X
Mention in press release X X X
Logo placement on media wall X X
Dedicated activation area 15’x15’ 10’10’
Exclusivity in Gift Bag X
Verbal recognition at Boobyball X
VIP Booth X
Boobyball tickets 10 8 6 2
11. Platinum Sponsor
$10,000
Gold Sponsor
$5,000
Silver Sponsor
$2,500
Bronze Sponsor
$1,500
Logo placement on all Rethink produced signage,
collateral & electronic materials
Tier 1 Tier 2 Tier 3 Tier 4
On site signage opportunities Max 7 signs Max 5 signs Max 3 signs Max 1 signs
Targeting sampling opportunity in gift bags and/or
onsite activation area
X X X X
Social Media Mentions 7 5 3 1
Mention in press release X X X
Logo placement on media wall X X
Dedicated activation area 15’x15’ 10’10’
Exclusivity in Gift Bag X
Verbal recognition at Boobyball X
VIP Booth X
Boobyball & VIP Reception tickets 8 6 4 2
12. Platinum Sponsor
$10,000
Gold Sponsor
$5,000
Silver Sponsor
$2,500
Bronze Sponsor
$1,500
Logo placement on all Rethink produced signage,
collateral & electronic materials
Tier 1 Tier 2 Tier 3 Tier 4
On site signage opportunities Max 7 signs Max 5 signs Max 3 signs Max 1 signs
Targeting sampling opportunity in gift bags and/or
onsite activation area
X X X X
Social Media Mentions 7 5 3 1
Mention in press release X X X
Logo placement on media wall X X
Dedicated activation area 15’x15’ 10’10’
Exclusivity in Gift Bag X
Verbal recognition at Boobyball X
VIP Booth X
Boobyball & VIP Reception tickets 8 6 4 2
13. The brand activation is arguably the most important component of
Boobyball sponsor benefits. Rethink will work directly with
sponsors to collaborate on cutting edge branding opportunities
that can be wholly owned by the sponsor and their constituents.
Gift bag opportunities for product and literature.
Boobyball is an opportunity to demonstrate to your
community and employees that your company is socially
conscious and committed to supporting and raising awareness
for breast cancer.
We encourage sponsors and partners to consider a multi-year
sponsorship package. This gives marketers the opportunity to build
a strong connection to the breast cancer cause, and
specifically with Boobyball. Special consideration will be given to
those partners who commit to a multi-year deal both financially
(price break) and professionally (first right of refusal for Boobyball).
14. Total TWITTER followers
(@rethinktweet)
Total FACEBOOK
fans
(rethinkbreastcancer)
Total INSTAGRAM
followers
Total posts
(#boobyball)
# of Potential impressions
-
500,000
1,000,000
1,500,000
-
100
200
300
8/4/14
8/11/14
8/18/14
8/25/14
9/1/14
9/8/14
9/15/14
9/22/14
9/29/14
10/6/14
10/13/14
10/20/14
10/27/14
11/3/14
11/10/14
Total Posts Potential Impressions
# of Media Impressions
15. Big Top Booby Release
sent to tier one
Toronto media
Number of Stories: 22
Total Media
Impressions:
6.2 Million
GLOBAL:
REACH
1,200,000
NOTABLE:
REACH
250,000
SHE DOES
THE CITY:
REACH
150,000
STYLE
PARADE:
REACH
1000
FASHION
MAGAZINE:
REACH
230,000
CP24:
REACH
43,000
ON THE
SCENE
NETWORK:
REACH
250,000
16. Big Top Booby release sent
to tier one Calgary media
Number of Stories: 10
Total Media Impressions:
1.3 Million
BT: CALGARY
REACH
2,750
MIKES
BLOGGITY
BLOG:
REACH
20,000
I’M MR
FABULOUS:
REACH
10,000
17. Big Top Booby release
sent to tier one
Winnipeg
Media
Total Media
Impressions:
367,000
CHRISD.CA
REACH:
10,000
BT
REACH:
350,000
CHARCOAL
COLLABERATIVE
REACH:
2,500
MARGOT
& MAUDE
REACH:
5,000
