Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Executive Director at CA SQUARE
Industry
Advertising / Marketing / PR
Website
http://www.casquare.com
About
I love us people. How we build our identity, relate, what motivates and provokes, what we think, say and do. I listen to the client's story and then the consumer's story. What we create are the elements that connect their stories and build authentic trusting relationships that are worth sharing. Marketing "to" doesn't work anymore in the same way that advertising is only effective if its a relevant component of an overall experience. I believe in collaboration and co-creating with consumers. They are the new curators and re-creators. We are the spark, they are the fire.
Tags
social media strategy
branding
digital marketing
marketing
content management
content strategy
digital strategy
social media
publishing
content
social media marketing
content marketing
digital media
engagement
lifestyle
music
us hispanics
hispanic
youth
brand strategy
brand
generation y2k
mobile advertising
brands
mobile
millennials
advertising
youth market
See more
Presentations
(1)Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Executive Director at CA SQUARE
Industry
Advertising / Marketing / PR
Website
http://www.casquare.com
About
I love us people. How we build our identity, relate, what motivates and provokes, what we think, say and do. I listen to the client's story and then the consumer's story. What we create are the elements that connect their stories and build authentic trusting relationships that are worth sharing. Marketing "to" doesn't work anymore in the same way that advertising is only effective if its a relevant component of an overall experience. I believe in collaboration and co-creating with consumers. They are the new curators and re-creators. We are the spark, they are the fire.
Tags
social media strategy
branding
digital marketing
marketing
content management
content strategy
digital strategy
social media
publishing
content
social media marketing
content marketing
digital media
engagement
lifestyle
music
us hispanics
hispanic
youth
brand strategy
brand
generation y2k
mobile advertising
brands
mobile
millennials
advertising
youth market
See more