Realistic Studio capabilities presentation

1. Great Work. Nice People.

2. About Realistic Studio
Contents
What We Do
Realistic At A Glance
Our Process
Our Story

3. Our Story

4. We Started with World Class
Media Branding & Marketing

5. Media & Entertainment

6. We Expanded into World Class
Content Development

7. Content Development

8. Great Work. Nice People.

9. What We Do

10. Media
+ Entertainment
Health & Wellness
Better World Publishing
Leadership & Education
Our Experience
1
2
3
4

11. A Realistic Approach

12. A Realistic Approach
PUSH
About What We Can Do Together
Marketing “with”
Co-creating + Collaborating
Real Impression
ATTRACT
About Me
Marketing “to”
Blasting
First Impression

13. You
MarketAudienceRelevant
Authentic
Different
Maximize Your Reach
Be at Your Best
Rise Above The
Noise

14. You
MarketAudienceRelevant
Authentic
Different
We see your potential
We see who you are
We know who you aren’t

15. Cohesive
Consistent
Clear
Your
Message

16. Our Work

17. Esport3
Fanatico
Our challenge was to convey the love and dedication that the people of Spain have for sports, in a
new category identity for TV3. We developed a bold, soulful new brand identity that communicates
an entire country’s momentum and intention as captured between the foot of a local soccer hero and
a ball – representing hope and aspiration, and the proud cheering of spectators.
• Brand Strategy for a New Channel Category
• Visual Identity System and Graphic Package for Show
Content
• Motion graphics for web and mobile

18. NY1
For Real New Yorkers!
NY1 needed a better connection with the people of New York, with an attitude that would be
fresh and fun, but still newsy. We introduced a graphic language to support the various
offerings of NY1: citizen reporting of breaking stories, helping New Yorkers through rail and
road traffic, and allowing “the people” to tell their NY stories.
• Brand Strategy to Develop a More Personal News
Channel Brand
• Visual Identity System and Graphic Icon Language for
NY1 Offerings
• Scripting and Production of stories by New Yorkers
• Motion graphics for web and mobile

19. Wall Street Journal
WSJ Live!
In keeping with its modernization strategy, the WSJ needed to show a fresh attitude for a
new generation through the delivery of video content and effective use of technology. We
designed an exciting graphics package for a series of shows delivered via website, tablet,
mobile apps, and interactive TV.
• Brand Strategy to Connect WSJ with a Youthful
Demographic
• Visual Identity System and Graphic Package to Represent
Show Content
• Motion graphics for web and mobile

20. Ten Thousand Joys & Ten Thousand
Sorrows
by Olivia Hoblitzelle
There is not much we can do about aging or Alzheimer’s, but, as Olivia
Hoblitzelle reveals here, accepting the condition in which we find ourselves
can be a far more positive approach in the long run.
– His Holiness the
Dalai Lama
• Editorial development of book manuscript
• Identified key audiences: Alzheimer’s, Hospice, Buddhism
• Branding and Targeted Marketing strategy
• High profile Endorsements
• Acquired by Tarcher-Perigee / Random House

21. Ocho Loved Flowers
Written by Anne Fontaine and illustrated by
Obadinah
Ocho Loved Flowers touches upon the special bond
between humans and their animal family members and the
very personal ways we can cope with pet loss. I
recommend this lovely book to anyone, young or old, who
loves animals.
• Illustrated Picture Book, Extensive Editorial: Story Development
• Identified key audiences: Pet Supply Stores, Hospice Education, SPCA
• Branding & Marketing strategy targeting these audiences
• Content Strategy: Book Packaging, Website, Media Coaching, Print Promotion
• High Profile Endorsements
– Betsy Saul
Founder, Petfinder.com; Senior Vice
President, Animal Planet

22. Emotional Rescue
How to Work with Your Emotions to Transform Hurt and Confusion
into Energy That Empowers You
By Dzogchen Ponlop Rinpoche
Ponlop Rinpoche gives us here a down-to-earth guide to
recognize, understand, transform, and utilize the basic
energy of even our negative emotions to live fresh and
genuinely happy lives.
– Richard Gere
• Editorial: Structural Outline & Development from transcripts. Preserved DPR Voice.
• Identified key audiences: Interests: Mind/Body/Spirit, Neuroscience. Professionals: Mental Health
• High profile Endorsements
• Published by Tarcher-Perigee / Random House
• Branding & Marketing Campaign:
• Website, Book Tour, Video, Social Media, Ads, Articles, Interviews
• Content Strategy: Certification Course, Workbook and Series, Journals, Trainings

23. Our Process

24. Strategy
Concept Development
Brand Identity
Systems
Ongoing
Brand Optimization
Brand Positioning
Campaigns
Phases of Engagement
1
2
3
4

25. Strategy
Gather Competitive Intel
Brand Identity
Give It Life
Optimization
Make It Stick
Brand Positioning
Power Up The Content
Phases of Engagement
1
2
3
4

26. Great Work. Nice People.

27. FULL SUITE OF SERVICES
FOR CONSISTENCY AND
QUALITY

28. Brand & Marketing
Management
Branding Strategy
Identity Design
Naming
Logos
Visual Identity Systems
Motion Graphics
Animation
Marketing Campaigns
Concept
Design
Editorial/Video
Photography
Content
Content Strategy
Concept Development
Social Media Strategy
Content Creation
Books, Articles & Blogs
Online Curriculum
Short-form Videos
Social Media
Curation
Content Management
Social Media Publishing
Web Development
Events
Concept
Production
Talent Prep
Script
Show Flow
Staging
A/V Recording
Webcasting
Photography
Marketing
Publishing
Strategy & Implementation
Publishing Rights
Editorial Development
Graphic Design
Author & Book Marketing
Website, Social Media & Blog Posts
Book Tours
Our Services

29. Meeting You Where You Are
To Give You What You
Need

30. Thank You