Non-tariff barriers (NTBs) present major challenges for increasing intra-regional trade in South Asia under the South Asian Free Trade Agreement (SAFTA). NTBs include technical barriers to trade, sanitary and phytosanitary measures, import policies, and standards, testing, labeling, and certification requirements. South Asian countries apply various NTBs, with India maintaining an import licensing system and complex customs procedures, and Pakistan and Sri Lanka applying tariffs and import taxes. Removing NTBs will be essential for SAFTA's success in enhancing regional trade.