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Monojit Mandal
  10DMO89
• Bharti Airtel formerly known as Bharti Tele-
  Ventures LTD (BTVL) is the largest cellular service
  provider in India,
• with more than 140 million subscribers as of 2010
• Founded July 07, 1995
• founder(s)Sunil Bharti Mittal
• Headquarters New Delhi, India
• Key people
• Sunil Mittal (Chairman) & (MD)
• SANJAY KAPOOR (CEO)
HISTORY
 Entered telecom business in 1985
 1985-Technical collaboration with Siemens, Taka COM
  corporation.




 1995- opened its first cellular showroom.
 Won ‘Techies Award’ for four consecutive years (1997-2000).
SERVICES FOR US

 For Us –
1. Mobile- Prepaid - Postpaid
2.Home Phones – Fixed Line - Fixed Wireless Phones
3.Broadband & Internet
4.Blackberry
5.Calling Cards
6.Wireless Internet – Data Card - USB Modem
7.Airtel Digital TV
SERVICES FOR OUR BUSINESS

• For our business:-
• Data and IP solutions

• Conferencing

• Voice solutions
Product & Services
Airtel As brand
• ► There is an amazing consistency in the
  manner in which AIRTEL has over the      two
  years emerged as the country’s top 2nd
  service brand in the Most Trusted Brands
  survey
• Brand Ambassadors:
     •   Sharukh khan
     •   A.R.Rehman
     •   Vidya balan
     •   Madhavan
     •   Sachin( currently droped)
• Brands that Figure in the Top - 100 consumer brands
   in India are:

 • Nokia at Position 4.

 •   Bharti Airtel is at position 46
 •   Reliance Mobile is placed at 73
 •   BSNL is ranked 79
 •   Tata Indicom is at 83
 •   LG Mobile is at rank 90
So AIRTEL is the best player in telecom
    business.
Airtel Live Every Moment
• ► In 2002, Airtel signed on music composer A.
  R Rehman and changed its tune to "Live every
  moment”.
• ► Organized Airtel Scholar Hunt with
  NDTV.
Mission

• “ We at Airtel always think in fresh and
  innovative ways about the needs of our
  customers and how we want them to feel. We
  deliver what we promise and go out of our
  way to delight the customer with a little bit
  more”
Vision




• To build India's finest business conglomerate by 2020
• Supporting education of underprivileged children
  through Bharti Foundation
Performance till date
• Bharti Airtel has enjoyed an
  excellent run ever since the
  telecom sector opened.
• It has managed to hold on
  to its leadership position
• Has coped well with
  regulatory changes.
• Continues to attract and
  delight customers.
References

• Telecommunication Services,
  Indian Industry: A Monthly
  Review, CMIE – November 2010,
  Analyst Report – Bharti Airtel
• Telecommunication Sector
  Report – March 2010, CRISIL
• Capitaline Database http://
  capitaline.com
• AIRTEL WEB PAGE
  www.airtel.in
Bharti 2airtel-1227851581611151-8-100913015144-phpapp01

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Bharti 2airtel-1227851581611151-8-100913015144-phpapp01

  • 1. Monojit Mandal 10DMO89
  • 2.
  • 3. • Bharti Airtel formerly known as Bharti Tele- Ventures LTD (BTVL) is the largest cellular service provider in India, • with more than 140 million subscribers as of 2010 • Founded July 07, 1995 • founder(s)Sunil Bharti Mittal • Headquarters New Delhi, India • Key people • Sunil Mittal (Chairman) & (MD) • SANJAY KAPOOR (CEO)
  • 4. HISTORY  Entered telecom business in 1985  1985-Technical collaboration with Siemens, Taka COM corporation.  1995- opened its first cellular showroom.  Won ‘Techies Award’ for four consecutive years (1997-2000).
  • 5. SERVICES FOR US  For Us – 1. Mobile- Prepaid - Postpaid 2.Home Phones – Fixed Line - Fixed Wireless Phones 3.Broadband & Internet 4.Blackberry 5.Calling Cards 6.Wireless Internet – Data Card - USB Modem 7.Airtel Digital TV
  • 6. SERVICES FOR OUR BUSINESS • For our business:- • Data and IP solutions • Conferencing • Voice solutions
  • 8. Airtel As brand • ► There is an amazing consistency in the manner in which AIRTEL has over the two years emerged as the country’s top 2nd service brand in the Most Trusted Brands survey • Brand Ambassadors: • Sharukh khan • A.R.Rehman • Vidya balan • Madhavan • Sachin( currently droped)
  • 9. • Brands that Figure in the Top - 100 consumer brands in India are: • Nokia at Position 4. • Bharti Airtel is at position 46 • Reliance Mobile is placed at 73 • BSNL is ranked 79 • Tata Indicom is at 83 • LG Mobile is at rank 90 So AIRTEL is the best player in telecom business.
  • 10. Airtel Live Every Moment • ► In 2002, Airtel signed on music composer A. R Rehman and changed its tune to "Live every moment”. • ► Organized Airtel Scholar Hunt with NDTV.
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  • 12. Mission • “ We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
  • 13. Vision • To build India's finest business conglomerate by 2020 • Supporting education of underprivileged children through Bharti Foundation
  • 14. Performance till date • Bharti Airtel has enjoyed an excellent run ever since the telecom sector opened. • It has managed to hold on to its leadership position • Has coped well with regulatory changes. • Continues to attract and delight customers.
  • 15. References • Telecommunication Services, Indian Industry: A Monthly Review, CMIE – November 2010, Analyst Report – Bharti Airtel • Telecommunication Sector Report – March 2010, CRISIL • Capitaline Database http:// capitaline.com • AIRTEL WEB PAGE www.airtel.in