This document discusses LinkedIn's growth and mission to connect professionals globally to help them succeed. Some key points: - LinkedIn has over 277 million members worldwide and is growing by 2 new members per second. - LinkedIn provides a global pool of talent, with the largest professional networks in countries like the US, India, and Brazil. - Companies are missing opportunities to engage the professionals who view employee profiles and company pages each month on LinkedIn. - Building a strong talent brand by sharing relevant content on LinkedIn can help influence professionals and increase followers, while also identifying potential candidates passively.

1. 2014

2. THE ECONOMIC GRAPH
Create economic opportunity for every member of
the global workforce

3. Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 201
32M
277
kedIn Talent Trends 2014

4. 50M50MAPACAPAC
kedIn Talent Trends 2014

5. Launched the simplified Chinese platform

6. Social Recruitment
Christian Ward
Talent Solutions Manager
Hong Kong, Macau & Taiwan

7. Let’s Play A Game！！！！
o’s already on LinkedIn ?
o has profile picture on your LinkedIn profile ?
o has 500+ connections on your LinkedIn network ?
o has joined 2+ groups ?
o has followed 5+ companies ?

8. Insights
Be great at what
you do
Everywhere
Work wherever our
members work
Identity
Connect, find, and
be found

9. Our Mission
Connect the world’s professionals to make
hem more productive and successful

10. LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINE
1M+
MALAYSIA
1M+
SINGAPOR
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES OF
AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
13M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
277M+ Members
worldwide
+2 New members per se
187M Monthly unique visitor

11. 85% of the workforce is approachable
85
12% Actively looking
13% Casually looking, few times a week
15% Reaching out to personal network
45% Open to talk to a recruiter
15% Completely satisfied; don’t want to move
kedIn Talent Trends 2014
25% Active 75% Passive

12. What is Social Recruitment ???

14. ….savingUS$200,000 through
he use of LinkedIn, instead of going to head hunters to fill
every role.
kedIn Talent Trends 2014
…. Using LinkedIn, I have sourced around 90 top profile
candidates in less than 5 months, and recruited 5. It
lets us really select and focus on quality candidates. It
has given us stronger employer credibility and
accelerated our recruitment.”
…. the impact

15. Why should your business care?

16. Professionals are engaging with
you every day!
The most dangerous thing you
can do is not answer.
kedIn Talent Trends 2014

17. kedIn Talent Trends 2014

18. alented professionals are connecting with your company
members per month view
your employees profiles
members per month view
your employees profilesEmployees on LinkedInEmployees on LinkedIn
473473
Missed opportunity to influence these professionals
Company pageCompany page
members per month visit
your company page
members per month visit
your company page
108108
~45~45
Employee ProfilesEmployee Profiles
kedIn Talent Trends 2014

19. We are all data driven and make decisions
based on facts or on our assumptions.
kedIn Talent Trends 2014

20. Imaging your company is a
restaurant
kedIn Talent Trends 2014

21. Which
hanghai style
estaurant will
ou go to????
kedIn Talent Trends 2014

22. The same is happening on
LinkedIn
kedIn Talent Trends 2014

23. 108
professionals visit your company page
every month
When professionals research your company
today, they miss your talent brand
Your ideal passive candidate
Kevin Lee
500+
Connections
2nd
Sales Manager
As seen by:
kedIn Talent Trends 2014

24. Companies with a strong Talent Brand help
influence and educate a professional audienc
Relevant content helps inform professionals
about your business and increases your
ollowers
Your ideal passive candidate
Kevin Lee
500+
Connections
2nd
Sales Manager
As seen by:
Careers at ABC
Sales Manager
Sales Manager
Senior Sales Manager
Senior Sales Manager
Sales Manager
Join the team that is transforming the future.
Get the inside scoop on our job opportunities, culture and people.
ABCPeople at
ABClJobs at
kedIn Talent Trends 2014

25. alented professionals are connecting with your company
members per month view
your employees profiles
members per month view
your employees profilesEmployees on LinkedInEmployees on LinkedIn
473473
Missed opportunity to influence these professionals
Company pageCompany page
members per month visit
your company page
members per month visit
your company page
108108
~45~45
Employee ProfilesEmployee Profiles
kedIn Talent Trends 2014

26. … So turn your activities into opportunities
6x
More likely to view
LinkedIn Career Page
10x
More likely to share content
61%
More willing to be your brand
ambassador
A Valuable Talent Pool Brand Advocates
70%
More likely interested in a job opportunity
kedIn Talent Trends 2014