"Quick-win Wednesdays" are 15-minute webcasts designed to help you: • Elevate your recruiter and company brand • Jumpstart your Jobs posting journey • Automate your recruiting workflow with Search, InMail and Projects Get started and build your Company Page. Visit linkedin.com/company/add/show to get started

1. Brand | Post | Source:
Build your Brand in 15 Minutes
Cory Welsh
Customer Success
LinkedIn – San Francisco

2. What we’ll cover in the next 30 minutes
The Linkedin landscape: Know your Audience and cater to them
Conduct a live demo of your profile and company page on Linkedin.com
Your Profile, your Brand: Build trust and then go deeper
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Know your Audience
©2015 LinkedIn Corporation. All Rights Reserved.

4. 380M+ Global members 2 members/sec
30M+ current students 80% passive candidates
Who’s on LinkedIn… and why?

5.  82% of talent has
experience working
at a SMB
The talent you want is on LinkedIn
 84% of talent would
consider working at
a SMB
Over 380M Members

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The professional profile of
record
Connect all of the world's
professionals
Identity Networks Knowledge
The definitive professional
publishing platform
Who’s on LinkedIn… and why?

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Your Profile = Your Brand
©2015 LinkedIn Corporation. All Rights Reserved.

8. The Importance of your Profile
©2015 LinkedIn Corporation. All Rights Reserved.
Higher relevancy and rank in search
Build a unique brand on LinkedIn
Grow your professional network
Build and establish your expertise

11.  Make it about
you
 Tell a story  Write in first
person

12.  Connect the
dots
 Show don’t tell Include rich
media

13. Your professional brand doesn’t stop at your profile
Your Network Industry & News
Groups Companies

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Employer
Your Personal Brand
©2015 LinkedIn Corporation. All Rights Reserved.

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Company page basics
Visit linkedin.com/company/add/show to get started
Creating a page is easy
Add a company logo, bannerimage
and description.
Speak to your target audiences
Make sure your contentresonates
with both clients and candidates.
Speak to your target audiences
Think search keywords or SEO when
you’re listing your specialities.

16. ©2014 LinkedIn Corporation. All Rights Reserved. 17
Let’s Dig In

17. Next steps to Elevate your Brand
​Reach out to your Relationship Manager
and Customer Success representative at
LinkedIn
​Learn about your current presence and
solution on LinkedIn
​Review today’s content and start building a
strategy!

18. ©2014 LinkedIn Corporation. All Rights Reserved.
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