The document discusses strategies for effectively networking and building a strong professional presence on LinkedIn, including following companies and influencers, sharing relevant updates and publishing posts, building a complete profile with photos and details on experience and skills, and finding groups and content from experts to engage with and learn from. The goal is to use LinkedIn to actively connect with others in one's industry and grow one's professional network and opportunities.

1. Networking with Purpose
Ralph Meyer
Global Senior Customer Success Manager

2. LinkedIn: A global pool of talent
8M+
INDONESIA
4M+
PHILIPPINES
3M+
MALAYSIA
1M+
SINGAPORE
22M+
MENA
29M+
BRAZIL
138M+
UNITED STATES OF
AMERICA
42M+
INDIA
8M+
AUSTRALIA
1M+
NEW ZEALAND
5M+
SOUTH AFRICA
24M+
UNITED KINGDOM
14M+
FRANCE
10M+
ITALY
3M+
BELGIUM
2M+
DENMARK
5M+
TURKEY
7M+
NETHERLANDS
2M+
SWEDEN
9M+
SPAIN
31M+
CHINA
590M
Members
>2New Members
Per Second
107M
Monthly Unique
Visitors

3. Quick Exercise
Everybody Stand up:
Keep standing if you have heard of LinkedIn
Keep standing if you know people with a LinkedIn Profile
Keep standing if have a LinkedIn Profile

4. I’m eating a #donut
I like donuts
Here’s a video of me eating a donut
Here’s a great photo of my donut
This is where I eat donuts
Here’s a donut recipe
I’m listening to “Donuts”
I’m a Google employee
who eats donuts

5. • My skills include donut eating
• I’m qualified in donut making
• I work in the donut industry
• I’m interested in the future of donuts
• I’m connected to donut experts
• Here’s a video / photo / recipe for donuts

6. What’s in it for me?

7. Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn

8. Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn

9. Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn

10. Companies
FOLLOW
Follow companies to get the
latest post that they share on
LinkedIn

11. Influencers
FOLLOW
Follow industry leaders to get
access to the articles that they
publish on LinkedIn

12. Sharing updates vs. publishing posts
HELPING YOU GROW AND ENGAGE YOUR NETWORK
Share links, articles,
images, quotes or
anything else your
followers might be
interested in
Updates
Deeply explore topics
that matter to you, then
watch the comments to
see your impact
Publishing

13. Status updates
SHARE

14. Status updates
SHARE

15. An easy start is to recognize
friends, colleagues and the
good work you will do in future
projects
SHARE
* Remember to Tag members and
companies
What should we post?

16. Do searches on topics and
filter the content to specific
pieces of content that interest
you.
Source Market Knowledge
What can I find

17. Find groups to Network
within
Groups
An opportunity to network with like
minded individuals

18. Find content from experts
Slideshare
Source presentations from
professional environments that can be
used to help support your projects

19. Find content from experts
Slideshare
Be proactive and arm your career with
knowledge from trends that the market
has identified

20. Building a Great Profile

21. ADD A PHOTO
Members with a photo get up
to:
21x more Profile views
And are more likely to attract
networking opportunities with
other executives.

22. ADD YOUR INDUSTRY
Members with industry
information receive up to 9x
more Profile views
More than 300K people search
by industry on LinkedIn every
week

23. DRAFT A COMPELLING SUMMARY
Focus on writing a compelling
summary that will highlight your
capability to lead and inspire
others.
Draw readers into your profile
by showcasing your key drivers
and motivators
Ideally 2 – 3 paragraphs

24. Quick Exercise
Pair up with a person next to you:
In 2 mins: Introduce yourself to your partner,
• Tell them about what kind of course you would like to study
• Explain to them why that field is of interest to you
• What kind of job you would love to have
• How you think your job will benefit others

25. DETAIL YOUR EXPERIENCE
Members with up-to-date
positions receive up to:
8x more Profile views
This will give your viewer
context into what your
responsibilities are and result in
more relevant networking
opportunities

26. ADD EXAMPLES OF YOUR WORK
Upload photos, presentations,
and videos
Give a dynamic, visually
appealing representation of
your professional story

27. ADD SKILLS & GET ENDORSED
Add at least 5 skills (soft skills
& technical skills)
This will enhance the search
capability on LinkedIn to ensure
that you are “findable” in the
correct context.
It is a good repository to list
skills that could clutter role
experience descriptions

28. • Location
• Education
• Volunteer experience &
causes
• Accomplishments:
languages, organizations,
certifications, publications,
etc.
What else?