This document proposes an Android app called iCookbook that allows users to search over hundreds of recipes online by inputting ingredients. The app will search for recipes matching the ingredients and allow filtering by ratings, cooking time, and saving recipes offline. It aims to provide a one-stop solution for finding recipes through a simple user interface with step-by-step cooking instructions. The business hopes to generate revenue through in-app purchases and advertisements in the free version while offering additional features like calorie tracking in the premium version.

1. For New Anroid App

2. Executive Summary
We carry our phone with us everywhere we go
whether it be our living room, work space, or
even the bathroom so
Why shouldn’t we venture into the kitchen in
it???

3. Sometimes all we have are a few ingredients and one
recipe that we have used way too many times. So if your
meals have all been starting to taste oddly familiar then it’s
time to spice things up.

4. Here is a Solution
iCookbook
What are you cooking today?

5. Overview
This app is a one-stop solution for finding online
hundreds of mouth watering recipes by
ingredients, with step by step instructions to help
you make your recipes

6. Overview
This app is a one-stop solution for finding online
hundreds of mouth watering recipes by
ingredients, with step by step instructions to help
you make your recipes

7. How the app Works?
This app allows you to input a list of all
ingredients you would like to cook with.
Then the app will take your ingredients and
search online for hundreds of recipes with only
these ingredients. Recipes can be filtered based
on their ratings and time to cook. Recipes can be
saved to offline mode and can be referred
anytime

8. Goal
This app is a one-stop solution for finding online
hundreds of mouth watering recipes by
ingredients, with step by step instructions to help
you make your recipes

9. Company Overview
Core Competencies:
One-stop Destination for finding recopies by ingredients .
Reduce time and efforts.
Wide range of options for selecting recipes depending on cooking
time.], reviews, and ratings
Implementing of search engine optimization & app store
optimization

10. Strategic Assets
• In-app purchases, in keeping with
the Freemium model.
• In-app advertisement, that’ll
generate revenue.
• Communication partners

11. Market Overview
Cooking apps are the next step in the
complete mobile makeover, offering step-
by-step instructions detailing how to make
a fine over-fried chimichanga, curate a
weekly meal plan, and much more.

12. Opportunities
• Untapped market
• Lesser competitors
• Increasing use of smart phones
• Explosion of information
Threats
• Global players like the Big oven
• Additional Efforts and Time
• No. benchmarking of parameters
• Huge marketing budget and
awareness

13. Competitors

14. Target Markets
• The target group primarily includes the
ones who loves cooking.
• Another customer segment is represent by
numerous travellers to whom the app can
serve as a cooking guide

15. Strategy
Our strategy is to target more key consumers
by by providing them a free access to
massive library of 2,50,000 recipes thus
making cooking simple

16. Tactics
Premium version
The premium versions of app
will have:
• Calorie tracker
• Meal tracker
• Membership account
• Cloud back-up and syncing
• Cook book to store recipes
Product
The free version of app will
have following features:
• Recipe search by
ingredients
• Keyword search
• Sort recipe by time
• Add your own recipe
• Login not required to
search recipes
• Meal type search
• Allergy type search

17. So What make us
Different from just an
App

18. Price
• Free versionof the app will help in
generating traffic and to attract new users.
• The premium version of the app will be
priced at 499.00Rs. Per month which is
quite affordable and it provides a lot of
additional features as well

19. Incentives
To customers
Price reduction- rebates, coupons for rupees
or percentage off
Free upgrade with purchase
Free cookery videos from famous chef for
premium users
To collaborators
Recognitions and self-worth
To employees
Reward, bonus & Recognition

20. Distribution
• Google Play Store
• ios App store
• Company Web site
• Recommended Web sites
• Amazon play store

21. Implementation
• Work with cooks and chefs and develop
various recipes and cooking plan
• Hire app developers and brief them with
the design.
• Search for potential investors to financially
aid us.
• Prepare the print and video advertisement

22. Thank You