This document proposes an Android app called iCookbook that allows users to search over hundreds of recipes online by inputting ingredients. The app will search for recipes matching the ingredients and allow filtering by ratings, cooking time, and saving recipes offline. It aims to provide a one-stop solution for finding recipes through a simple user interface with step-by-step cooking instructions. The business hopes to generate revenue through in-app purchases and advertisements in the free version while offering additional features like calorie tracking in the premium version.
Mobile smartphone technologies are revolutionizing healthcare industry and Affle Enterprise contributes in making this transformation faster and better.
Mobile smartphone technologies are revolutionizing healthcare industry and Affle Enterprise contributes in making this transformation faster and better.
The simple process of APP Design Part I for the course of UOID, uoid.drhhtang.net
A multidisciplinary collaboration course for user-oriented innovative APP design.
by drhhtang@NTUST
Although the customer journey may begin with a responsive or mobile website, we know that your most loyal and valuable customers prefer apps. However, don't be fooled—app downloads don’t equal engagement or business success. This session explains the mobile experience lifecycle for apps and how companies are using a range of strategies and tactics to effectively acquire, analyze, and engage app users. Learn what has worked for Adobe customers to improve user acquisition, app store ratings, and in-app conversions.
This is the presentation on Fitness app Proposal made for university by Azmeen Gadit and Syed Maisam Ali Naqvi for Software Project Management Course under the Supervision of Sir Ameen Chajjro Sindh Madressatul Islam University
The simple process of APP Design Part I for the course of UOID, uoid.drhhtang.net
A multidisciplinary collaboration course for user-oriented innovative APP design.
by drhhtang@NTUST
Although the customer journey may begin with a responsive or mobile website, we know that your most loyal and valuable customers prefer apps. However, don't be fooled—app downloads don’t equal engagement or business success. This session explains the mobile experience lifecycle for apps and how companies are using a range of strategies and tactics to effectively acquire, analyze, and engage app users. Learn what has worked for Adobe customers to improve user acquisition, app store ratings, and in-app conversions.
This is the presentation on Fitness app Proposal made for university by Azmeen Gadit and Syed Maisam Ali Naqvi for Software Project Management Course under the Supervision of Sir Ameen Chajjro Sindh Madressatul Islam University
Marketing plan for android app THE BASKETVinit Vaibhav
The Presentation is regarding the marketing plan of a hypothetical android app THE BASKET , created during an internship under Sameer Mathur, IIM Lucknoe
Marketing Plan designed for an online shopping app - CheapShop for a Marketing Project as a requirement for Marketing Internship by Kandukuri Sai Omkar (BITS Pilani K.K Birla Goa Campus) under Prof. Sameer Mathur (IIM Lucknow)
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Executive Summary
We carry our phone with us everywhere we go
whether it be our living room, work space, or
even the bathroom so
Why shouldn’t we venture into the kitchen in
it???
3. Sometimes all we have are a few ingredients and one
recipe that we have used way too many times. So if your
meals have all been starting to taste oddly familiar then it’s
time to spice things up.
4. Here is a Solution
iCookbook
What are you cooking today?
5. Overview
This app is a one-stop solution for finding online
hundreds of mouth watering recipes by
ingredients, with step by step instructions to help
you make your recipes
6. Overview
This app is a one-stop solution for finding online
hundreds of mouth watering recipes by
ingredients, with step by step instructions to help
you make your recipes
7. How the app Works?
This app allows you to input a list of all
ingredients you would like to cook with.
Then the app will take your ingredients and
search online for hundreds of recipes with only
these ingredients. Recipes can be filtered based
on their ratings and time to cook. Recipes can be
saved to offline mode and can be referred
anytime
8. Goal
This app is a one-stop solution for finding online
hundreds of mouth watering recipes by
ingredients, with step by step instructions to help
you make your recipes
9. Company Overview
Core Competencies:
One-stop Destination for finding recopies by ingredients .
Reduce time and efforts.
Wide range of options for selecting recipes depending on cooking
time.], reviews, and ratings
Implementing of search engine optimization & app store
optimization
10. Strategic Assets
• In-app purchases, in keeping with
the Freemium model.
• In-app advertisement, that’ll
generate revenue.
• Communication partners
11. Market Overview
Cooking apps are the next step in the
complete mobile makeover, offering step-
by-step instructions detailing how to make
a fine over-fried chimichanga, curate a
weekly meal plan, and much more.
12. Opportunities
• Untapped market
• Lesser competitors
• Increasing use of smart phones
• Explosion of information
Threats
• Global players like the Big oven
• Additional Efforts and Time
• No. benchmarking of parameters
• Huge marketing budget and
awareness
14. Target Markets
• The target group primarily includes the
ones who loves cooking.
• Another customer segment is represent by
numerous travellers to whom the app can
serve as a cooking guide
15. Strategy
Our strategy is to target more key consumers
by by providing them a free access to
massive library of 2,50,000 recipes thus
making cooking simple
16. Tactics
Premium version
The premium versions of app
will have:
• Calorie tracker
• Meal tracker
• Membership account
• Cloud back-up and syncing
• Cook book to store recipes
Product
The free version of app will
have following features:
• Recipe search by
ingredients
• Keyword search
• Sort recipe by time
• Add your own recipe
• Login not required to
search recipes
• Meal type search
• Allergy type search
18. Price
• Free versionof the app will help in
generating traffic and to attract new users.
• The premium version of the app will be
priced at 499.00Rs. Per month which is
quite affordable and it provides a lot of
additional features as well
19. Incentives
To customers
Price reduction- rebates, coupons for rupees
or percentage off
Free upgrade with purchase
Free cookery videos from famous chef for
premium users
To collaborators
Recognitions and self-worth
To employees
Reward, bonus & Recognition
20. Distribution
• Google Play Store
• ios App store
• Company Web site
• Recommended Web sites
• Amazon play store
21. Implementation
• Work with cooks and chefs and develop
various recipes and cooking plan
• Hire app developers and brief them with
the design.
• Search for potential investors to financially
aid us.
• Prepare the print and video advertisement
