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Skillit Pitch Deck
- 1. Martha Stewart for Millennials
- 2. Problem: millennials don’t know how to cook 1 MarketWatch: of those aged 18-34, only half knew how to cook Current food options are expensive, unhealthy, impractical DeliveryMeal Kits Apps & Social pricey, must plan ahead Beginner cooking market is underserved expensive, unhealthy advanced recipes, basic instructions
- 3. Solution: cooking app for beginners Tell Us What You Have We’ll Show You What You Can Make Learn How With Step-By-Step Videos
- 4. Targeted Ads Ingredient-based platform provides rich dataset to build profiles on users We act as a lead-gen, providing partners with high-value customers Grocery Delivery Monetize: multiple proven revenue streams Sponsored Content Develop and feature recipes using advertising partners’ products
- 5. Global Grocery Delivery Market2 $48 billion 1 AdAge, 2 Kantar Worldpanel, 3 Morgan Stanley, 4 Nielsen Market: large and growing fast $30 billion Global Food Industry Ad Spending1 • Traditional food brands struggling to reach millennials • $150 billion by 2025 • We offer unique platform and audience for advertisers • Our data enables unrivaled customer segregation • Only 2% of total US grocery market & 6% of Europe3 • Millennials biggest share of market4
- 6. Cooking Focused Media Focused Experienced Beginner Competition: crowded field, clear opportunity
- 7. Unfair Advantage Recipe Title & Description Ingredients Spices & Seasonings Clickable Steps with Educational Content Unfair Advantage: personalized “smart recipes” • Optimize each component of a recipe • Track user progress & update recipes with new content • Foundation for algorithmically-generated recipes Optimizable Recipe Components
- 8. Growth: data-driven content marketing Food Media recipes, videos, blogs, etc. Social Channels Content App Users User Data Low customer acquisition cost and in-app viral mechanism Virtuous Cycle for Growth & Retention
- 9. Long-Term: a profitable food-based ecosystem Capture customers at start of cooking career for high LTV Tech Develop suite of apps for specific dietary and lifestyle needs (vegan, gluten-free, kid-friendly, weight-loss, gourmet, etc) Media Build food-focused lifestyle brand to engage our users everywhere they are E-Commerce Leverage user data and brand authority to sell cookware, groceries, and kitchen tools
- 10. Mike Lazarus, CEO Developer, Designer, Data Analyst Self-Taught Chef Stanford ‘12 Dane Bratz, CTO Full-Stack Engineer + Architect Fitness Guru Stanford ‘13 Team We’ve been good friends since college, sharing a passion for the outdoors and healthy, simple living. We built Skillit while living in the Rockies, skiing in the day and coding/cooking at night. Team: passion meets purpose We practice what we preach: cook 3 meals daily for under $10
- 11. Status • Available on iOS & Android app stores • Positive feedback from diverse set of users • Implementing product improvements before focusing on user growth Fundraising: $250,000 for 18 months runway Hire Content & Mktg Team Viral Growth Monetize Platform
- 12. “I was clueless in the kitchen until I found Skillit. Now, I cook everyday.” -Libby B, Tulsa OK “Skillit shows me awesome, easy recipes based on what I have.” -Garrett D, SF CA “Skillit is fun and I learn something new every time I cook.” -Tom D, D.C. Testimonials: “love it,” “so cool,” “need this”