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Lisbon 3


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Lisbon 3

  1. 1. If I ruled the world<br />How would you develop a PR plan today<br />
  2. 2. Platforms<br />Channels<br />Planning and management<br />Content<br />Would it be like yesterday?<br />
  3. 3. Media<br />Messages<br />Departments<br />Advertising<br />Marketing<br />Corporate communications<br />CSR<br />Community<br />Integration<br />
  4. 4. Scanning<br />Monitoring<br />Evaluation<br />Understanding<br />Platforms<br />Channels<br />Then plan the campaigns <br />And .... Scanning... Monitoring... Evaluation ...understanding<br />Reporting – what to whom, how , when and where<br />Environment<br />
  5. 5. PC’s,<br />Tablets<br />Phones<br />TV’s<br />Radio<br />Print<br />Sides of universities<br />Shop windows<br />Clothes<br />Keep an open mind<br />Platforms<br />
  6. 6. Website still heart of media relations<br />Email remains critical<br />Social Media<br />API’s<br />Games<br />Augmented Reality <br />Sensors<br />Semi -virtual environments<br />Some are cute<br />Is this PR?<br />Channels <br />
  7. 7. Can we do without most of the platforms and channels<br />Do we have to use all the platforms and channels?<br />Is it essential for PR to be an online discipline?<br />
  8. 8. Online<br />Offline<br />Internally<br />What is the new role for PR<br />
  9. 9. How imaginative can you get<br />What is the ROI<br />Did your idea change the way the organisation does business<br />Your case study<br />
  10. 10. 2000 words<br />Your organisation or one you know well<br />Re-build the PR programme <br />No budget constraints<br />Must show ROI<br />In the style of an internal detailed and costedPR proposal<br />Your Challenge<br />