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Hey boss

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A process for developing online strategies for organisations

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Hey boss

  1. 1. Hey Boss...<br />David Phillips<br />
  2. 2. What are you going to write<br />How importnat is the internet<br />How much is e commerce<br />How many users<br />What people do online<br />The writable web – how people affect reputation and relationships<br />
  3. 3. Why tactics are not enough<br />Objectives<br />Specific – Objectives should specify what they want to achieve.<br />Measurable – You should be able to measure whether you are meeting the objectives or not.<br />Achievable - Are the objectives you set, achievable and attainable?<br />Realistic – Can you realistically achieve the objectives with the resources you have?<br />Time – When do you want to achieve the set objectives?<br />
  4. 4. Strategies<br />To meet your objectives<br />There will be a lot<br />They will have tactics afterwards<br />How do you know the differnence<br />If you remove the tactic, the strategy will still be there to guide you<br />Online there are always many tactics you can use<br />
  5. 5. Some strategies<br />Internal communications<br />Vendor communications<br />

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