Guerrilla marketing

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Guerrilla marketing

  1. 1. Guerrilla Marketing<br />
  2. 2. Promoting brands through grass roots interactions – literally taking the product to the consumer<br />Relates to events marketing and PR and experiential marketing/pr<br />Useful for all ranges of stakeholders especially if they are not affected by other media.<br />What is it?<br />
  3. 3. Promoting to the consumer outside normal means<br />The common thread is the consumer<br />Don’t wait for the customer to come to you<br />Inspire with real word of mouth<br />Its not about moving product<br />Methods<br />
  4. 4. The face of the brand, committed, enthusiastic<br />Ambassadors<br />Approachable<br />Energetic<br />Knowledgeable<br />Having fun<br />The promoters<br />
  5. 5. Pros<br />Staff are passionate about the product and will share their energy with customers.<br />Can be much more successful when connected with traditional Marcoms.<br />Cons<br />Tend to ask for forgiveness not permission<br />Poorly trained staff can go off at half cock and ruin other marketing initiatives <br />Does not work with poor product.<br />Pros and Cons<br />
  6. 6. Really really good brain storming<br />Humour counts a lot<br />Be direct to the consumer<br />Be aware of who will find the idea less than fun – and prepare for it (see crisis management).<br />How to be good at it<br />
  7. 7. Be careful<br />Planning laws, defacing property laws and lots of others.<br />Sometimes its possible to use your idea as a sponsor to maintain something.<br />There are laws<br />
  8. 8. But have a heap of fun<br />

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