How to Make Videos for your Business or BlogVigLink
This document provides guidance on creating videos for businesses and blogs. It discusses why video content is engaging for audiences and can help businesses stand out. It outlines different types of video content like testimonials, reviews, and interviews that build trust and brand awareness. Tips are provided for optimizing videos on YouTube through keywords, titles, descriptions and linking related videos. The document also discusses syndicating videos to other websites and using videos at events to connect with audiences and potential clients.
This document provides tips for using various social media platforms for business purposes. It discusses best practices for LinkedIn, including keeping profiles fresh, using it for blogging, establishing a company page, participating in groups, and more. It also summarizes tips for using Facebook, YouTube, Twitter, Google+, and Pinterest, such as posting at optimal times, including images, using hashtags or tags, and engaging with other users. The document compares the pros and cons of each platform for business networking and marketing.
Get Social with Video August 25 Doug lehmanDoug Lehman
How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team
Tips, Tricks and Strategies on Better Business BloggingZemanta
The document provides guidance on how to effectively blog for business purposes. It covers setting up an optimized blogging platform, developing a content strategy including publishing schedule and types of posts, engaging audiences through comments and polls, optimizing posts for SEO, and measuring performance through analytics and social media metrics. The goal is to implement blogging in a way that drives business results by focusing on quality content, audience engagement, and analytics.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
The document discusses optimizing audience engagement using social networking. It provides an agenda for a workshop on the topic, including sessions on the current social networking marketplace, optimizing audience engagement, revenue generation and goals, and future trends. Examples are given of how brands can engage consumers in social media through forums, blogs, and advertising on relevant sites. Opportunities for social media marketing are discussed, along with examples of successful social media campaigns.
The document discusses various blogging sites that can be used for social media marketing, including WordPress, Blogger, Twitter, Tumblr, and Xanga. It provides descriptions of each platform, when they launched, their annual visitor statistics, and how they can be used to set up blogs, promote products/brands, interact with customers, and drive website traffic.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
How to Make Videos for your Business or BlogVigLink
This document provides guidance on creating videos for businesses and blogs. It discusses why video content is engaging for audiences and can help businesses stand out. It outlines different types of video content like testimonials, reviews, and interviews that build trust and brand awareness. Tips are provided for optimizing videos on YouTube through keywords, titles, descriptions and linking related videos. The document also discusses syndicating videos to other websites and using videos at events to connect with audiences and potential clients.
This document provides tips for using various social media platforms for business purposes. It discusses best practices for LinkedIn, including keeping profiles fresh, using it for blogging, establishing a company page, participating in groups, and more. It also summarizes tips for using Facebook, YouTube, Twitter, Google+, and Pinterest, such as posting at optimal times, including images, using hashtags or tags, and engaging with other users. The document compares the pros and cons of each platform for business networking and marketing.
Get Social with Video August 25 Doug lehmanDoug Lehman
How to use Social Video to Engage your customers, fans and audience. Social Media and video promotions with branding advocate Doug Lehman. August 25, 2012 Presentation with the Get Social with Me Team
Tips, Tricks and Strategies on Better Business BloggingZemanta
The document provides guidance on how to effectively blog for business purposes. It covers setting up an optimized blogging platform, developing a content strategy including publishing schedule and types of posts, engaging audiences through comments and polls, optimizing posts for SEO, and measuring performance through analytics and social media metrics. The goal is to implement blogging in a way that drives business results by focusing on quality content, audience engagement, and analytics.
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
The document discusses optimizing audience engagement using social networking. It provides an agenda for a workshop on the topic, including sessions on the current social networking marketplace, optimizing audience engagement, revenue generation and goals, and future trends. Examples are given of how brands can engage consumers in social media through forums, blogs, and advertising on relevant sites. Opportunities for social media marketing are discussed, along with examples of successful social media campaigns.
The document discusses various blogging sites that can be used for social media marketing, including WordPress, Blogger, Twitter, Tumblr, and Xanga. It provides descriptions of each platform, when they launched, their annual visitor statistics, and how they can be used to set up blogs, promote products/brands, interact with customers, and drive website traffic.
As YouTube continues to release new features for the nonprofit community, it’s becoming clear that every organization must develop a YouTube strategy.
Michael Hoffman discusses the technical, the strategic, and the creative sides of YouTube for Nonprofits.
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.
Clicks Bazaar All in one off page seo service, As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race. For More, Visit - http://marketing.clicksbazaar.com/all-in-one-offpage-seo/
The document discusses strategies for using social media to connect with others for the purposes of winning, building and sending. It provides tips on using platforms like Twitter, Facebook, blogs and webinars to engage audiences and integrate content. Specific recommendations include optimizing websites and content for searchers, leveraging connection-oriented platforms, and mobilizing students to help spread content virally. The goal is to exponentially increase connections at lower cost through social media.
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
13 Misunderstanding about HubSpot COS Development Platform & HubSpot COS Temp...eSparkBiz
Choose the Perfect HubSpot COS Templates for your business can not only save you a lot of time and improve your ROI but also attract more customers.
COS models are ideal for those who have less experience with the developers. The HubSpot editor allows creation and customization. If you want to deepen, design certification course is excellent.
The document discusses the importance of social media marketing on platforms like Facebook, Instagram, YouTube and Twitter. It provides statistics on the large user bases of these platforms and explains how they can be used to increase brand awareness, drive traffic, target specific demographics and connect with new customers. Tips are given on creating engaging content and using features like hashtags, contests and ads to promote businesses on each respective platform.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
This document provides best practices for using Facebook as a business. It recommends optimizing your Facebook page by choosing appropriate categories and profile details. It also recommends regularly posting different types of engaging content like images, videos and questions. Specific content ideas are provided like how-to videos, customer testimonials, and photos from community events. The document emphasizes keeping posts short, asking questions to drive comments, and using images to increase reach and interaction on Facebook.
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
The document discusses using a WordPress blog platform to create a profitable website. WordPress is recommended for launching affordable and flexible business websites and blogs. It allows creating online magazines, membership sites, and video blogs. WordPress is free to use, has hundreds of templates, is search engine friendly, and integrates with social media. The document provides steps to get started with WordPress, including choosing a domain name, purchasing hosting, selecting a theme, and preparing content. Services are offered to help establish personal brands and make money online through WordPress sites.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
The 'C' Word: Compelling Content That SpeadsKeith Browning
The document discusses the need for businesses to have a content marketing strategy in 2015. It explains that content marketing involves creating and distributing valuable content to attract and engage a clearly defined audience with the goal of driving profitable customer actions. The document provides reasons to develop a content strategy, such as generating new leads, engaging customers, satisfying Google's SEO criteria, and telling a business's story. It then offers tips for creating compelling content, such as knowing the customer and their interests, using user-generated and guest blogger content, and making content spread across multiple platforms in a viral manner.
EdTechJoker Spring 2020 - Lecture 6 - WordPressBryan Ollendyke
This document provides an overview of WordPress and ClassicPress content management systems (CMS). It discusses WordPress' popularity for general usage and ClassicPress as a popular WordPress fork. It outlines what will be covered in the session, including setting up WordPress on Reclaim hosting and building a small site. Key terms like plugins, themes, and Gutenberg are defined. Advantages and disadvantages of WordPress are presented, as well as a comparison to Drupal. Two lab scenarios are proposed for creating WordPress sites - one for a soap business and one for marketing Alaska's "Bridge to Nowhere".
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
Choosing a software program that's right for you is one of your first critical decisions in starting a website or a blog. Listen to what Hubspot Partners had to say about the pros and cons of Hubspot or Wordpress.
Creating, Curating, and Putting Great Content to UseVigLink
PostRelease was created to drive discovery of content by making content distribution scalable and measurable. It allows advertisers to create campaigns that are analyzed and placed on relevant sites. Publishers can install a single line of code to participate. The platform provides reporting for visitors, reads and clicks for advertisers and publishers. Placements are clearly disclosed as advertiser generated content.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
2019 SMG Webinar - Maximizing Your Social Media MarketingSaffire
The document provides tips and strategies for maximizing social media marketing. It recommends starting with auditing current social media profiles and presence, understanding target customers, choosing relevant networks, developing a posting strategy, creating engaging content, and analyzing performance. Specific tips include completing profile information, focusing content for each network, reusing concepts across networks, using an editorial calendar, and leveraging features like Instagram stories, highlights, and geotagging. Metrics like reach, engagement, and interactions are highlighted for analyzing social media marketing effectiveness.
Clicks Bazaar All in one off page seo service, As we all know, the Search Engine Optimization field is booming day to day with new inventions and innovations. People may not know that much of what they have learned yesterday will be out of date by tomorrow. Unless one updates his knowledge by reading SEO news/articles, there is no doubt he'll lag back in the SEO race. For More, Visit - http://marketing.clicksbazaar.com/all-in-one-offpage-seo/
The document discusses strategies for using social media to connect with others for the purposes of winning, building and sending. It provides tips on using platforms like Twitter, Facebook, blogs and webinars to engage audiences and integrate content. Specific recommendations include optimizing websites and content for searchers, leveraging connection-oriented platforms, and mobilizing students to help spread content virally. The goal is to exponentially increase connections at lower cost through social media.
This presentation is for business people who would like to integrate business blogging into their marketing arsenal. BRIEFLY covering:
Why you should have a blog
How to come up with content
How to optimize your blog posts
How to post your blog
Best Practices
13 Misunderstanding about HubSpot COS Development Platform & HubSpot COS Temp...eSparkBiz
Choose the Perfect HubSpot COS Templates for your business can not only save you a lot of time and improve your ROI but also attract more customers.
COS models are ideal for those who have less experience with the developers. The HubSpot editor allows creation and customization. If you want to deepen, design certification course is excellent.
The document discusses the importance of social media marketing on platforms like Facebook, Instagram, YouTube and Twitter. It provides statistics on the large user bases of these platforms and explains how they can be used to increase brand awareness, drive traffic, target specific demographics and connect with new customers. Tips are given on creating engaging content and using features like hashtags, contests and ads to promote businesses on each respective platform.
Incorporating Video into your Link Building StrategyPhil Nottingham
Distilled's Phil Nottingham explains how you can do to effectively and cheaply integrate video into your content strategy - covering the creative and technical aspects of link building with video content.
This document provides best practices for using Facebook as a business. It recommends optimizing your Facebook page by choosing appropriate categories and profile details. It also recommends regularly posting different types of engaging content like images, videos and questions. Specific content ideas are provided like how-to videos, customer testimonials, and photos from community events. The document emphasizes keeping posts short, asking questions to drive comments, and using images to increase reach and interaction on Facebook.
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
The document discusses using a WordPress blog platform to create a profitable website. WordPress is recommended for launching affordable and flexible business websites and blogs. It allows creating online magazines, membership sites, and video blogs. WordPress is free to use, has hundreds of templates, is search engine friendly, and integrates with social media. The document provides steps to get started with WordPress, including choosing a domain name, purchasing hosting, selecting a theme, and preparing content. Services are offered to help establish personal brands and make money online through WordPress sites.
Advanced LinkedIn for the Power User (April 2016 Edition)Pam Ann Marketing
Advanced LinkedIn for the Power User
WAY beyond the basics, take this class to learn advanced LinkedIn marketing, prospecting, and networking strategies, such as:
Getting found and finding others via advanced searching techniques
Audience segmentation and follow up using the LinkedIn CRM functionality
How to use LinkedIn Premium
How to maximize your chamber membership via LinkedIn
Apps, tools, tips, and tricks for the “power user”
How to start, run, and manage a LinkedIn group
How to write a LinkedIn marketing plan
How to manage a team of salespeople on LinkedIn
What activities to outsource and how to do so effectively
LinkedIn Ads
The 'C' Word: Compelling Content That SpeadsKeith Browning
The document discusses the need for businesses to have a content marketing strategy in 2015. It explains that content marketing involves creating and distributing valuable content to attract and engage a clearly defined audience with the goal of driving profitable customer actions. The document provides reasons to develop a content strategy, such as generating new leads, engaging customers, satisfying Google's SEO criteria, and telling a business's story. It then offers tips for creating compelling content, such as knowing the customer and their interests, using user-generated and guest blogger content, and making content spread across multiple platforms in a viral manner.
EdTechJoker Spring 2020 - Lecture 6 - WordPressBryan Ollendyke
This document provides an overview of WordPress and ClassicPress content management systems (CMS). It discusses WordPress' popularity for general usage and ClassicPress as a popular WordPress fork. It outlines what will be covered in the session, including setting up WordPress on Reclaim hosting and building a small site. Key terms like plugins, themes, and Gutenberg are defined. Advantages and disadvantages of WordPress are presented, as well as a comparison to Drupal. Two lab scenarios are proposed for creating WordPress sites - one for a soap business and one for marketing Alaska's "Bridge to Nowhere".
Facebook advertising tips & strategies 2019 facebook advertising tips f...Simplilearn
This presentation about Facebook advertising tips and strategies will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort. As it is a known fact that Facebook advertising is one of the most effective marketing strategies for every brand, so in this video we will be explaining a few tips like how to use Facebook messenger and newsfeed for advertisements, ways to choose an appropriate Call-To-Action, A/B testing, product placement in your ad creative, experimenting with your advertisement, easy way to respond to lead ad responses etc. so that it can be helpful for the beginners who want to get started with Facebook marketing. Now, let's get started and discuss the top 25 tips and strategies that you should be focusing on for optimizing your Facebook advertising in 2019!
Below are some of the Facebook advertising tips explained in this presentation:
1. Not all advertisements need to sell something
2. Use Facebook Messenger for advertising
3. Use video advertisements
4. Newsfeed advertisement
5. Advertise on Instagram
6. A/B testing
7. Choose an appropriate Call-To-Action
8. Choose the right audience for your advertisement
9. Create lookalike audiences
10. Use the golden point rule on your ad creative
11. Product placement in your ad creative
12. Do not use images that have more than 20% text
13. Use attention-grabbing advertisements
14. Don’t hesitate to experiment with your advertisement
15. Plan your campaigns for the holiday season
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Building a website in less than 3h and less than $100! Agence Tesla
This document provides step-by-step instructions for building a basic website in 3 hours or less for under $100 using WordPress or Strikingly. It outlines the process of picking a theme, domain, and plan; creating pages and sections; adding a menu, customizing the homepage; adding a blog; and basic SEO and analytics. It also discusses Singapore grants available for website development costs.
Choosing a software program that's right for you is one of your first critical decisions in starting a website or a blog. Listen to what Hubspot Partners had to say about the pros and cons of Hubspot or Wordpress.
Creating, Curating, and Putting Great Content to UseVigLink
PostRelease was created to drive discovery of content by making content distribution scalable and measurable. It allows advertisers to create campaigns that are analyzed and placed on relevant sites. Publishers can install a single line of code to participate. The platform provides reporting for visitors, reads and clicks for advertisers and publishers. Placements are clearly disclosed as advertiser generated content.
SEO experts from Oxiem Marketing Technology in Columbus, Ohio, presented this session on all the ways you can optimize your website for search engines, market your business in search engines, discover keywords and do pay per click (ppc) advertising.
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses both on-page optimization techniques like keyword optimization of titles, headings, and content, as well as off-page techniques like link building. Paid search strategies like Google AdWords are also covered. The goal of all these approaches is to generate targeted traffic and conversions for websites.
The Buzzr.com Private Label Platform for Creating and Maintaining SMB Websites.Ed Sussman
All about the Buzzr.com white label platform for creating and running hosted SMB websites -- intended for organizations looking for ancillary revenue from an existing client base of small and medium sized businesses.
http://www.digitalspaceconsulting.com. Presentation demonstrates how small business can leverage social media to build their business, connect with customers, suppliers, and partners. Small business social media provided by Digital Space Consulting (a social media and strategy consulting firm) Dallas, Texas. http://www.digitalspaceconsulting.com
SEO refers to search engine optimization, which is the process of affecting the visibility of a website in a search engine's unpaid search results. The presentation discusses various on-page and off-page SEO techniques including directory submissions, social bookmarking, article submissions, press releases, classified ads, forum posting, blog creation and commenting, search engine submissions, RSS feeds, and business listings. The goal of these techniques is to improve organic search rankings and drive free traffic to a website from search engines like Google, Bing and Yahoo.
iwalls web Infotech a complete Digital Marketing Services provider company in India, we provided to Digital Marketing, SEO Services,Social Media Marketing, PPC Managementant and web Devloping service center in New Delhi India
Digital marketing is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services between two parties. The goal is to generate sales or capture leads from customers searching online. Key components of digital marketing include website design, search engine optimization, social media marketing, email marketing, and content marketing. Digital marketing provides benefits like increased customer satisfaction, brand loyalty, and measurable results at a lower cost compared to traditional marketing. Common types of digital marketing are search engine optimization, pay-per-click advertising, social media, online advertising, and email marketing.
The document provides an overview of web marketing, including definitions, examples of different tools and roles, statistics, and best practices. It defines web marketing as utilizing online tools and strategies to accomplish marketing goals. It describes key elements like search engine optimization, pay-per-click advertising, content marketing, and analytics. It also outlines typical job requirements, skills, and educational backgrounds for web marketing professionals.
There are two main aspects to building long-term success on the web: discovering and solidifying your brand’s identity, and amplifying your brand’s message. The first step consists of conducting a brand audit, designing your visual identity and developing a unique positioning statement. The second step begins with a look at your brand’s ideal clients and current strategies, and then moves into creating client-focused content and promoting that content through a mix of paid and organic methods.
Media Mosaic is an end-to-end digital marketing solutions provider that specializes in search engine optimization (SEO). They have expertise in contextual marketing and analytics. The company aims to bring global best practices to clients through strategic SEO, content creation, and technical optimization of websites. Key factors for SEO success discussed in the document include website architecture, accessibility, relevant and optimized content, backlinks, and ongoing changes to search engine algorithms. The document emphasizes that SEO requires a long-term commitment to see meaningful results.
Nonprofits’ efforts to find supporters are rapidly being supplanted by the need for supporters to easily find you. Learn about specific, low-cost marketing and fundraising techniques that will drive more traffic to you online, and boost your “conversion rate” so more of them become donors, event attendees, and other supporters. We’ll examine how to implement inbound marketing by combining techniques like search engine optimization pay-per-click, blogs, articles, websites, landing pages, calls to action, links, social media, and more to promote and leverage your content, drive online traffic, generate leads, and convert those leads into supporters. We’ll also discuss how to easily measure results to validate that your fundraising programs are working.
This document discusses building and promoting an e-business website. It outlines six steps to build a website: deciding on the type (brochure or catalog), registering a domain name, hosting the site, building the site, optimizing it with keywords, and testing before going live. It also discusses various marketing strategies like search engine optimization, classified ads, article directories, pay-per-click ads, social media, email marketing and blogs to promote the website. The advantages and disadvantages of different promotional methods like advertising, guerrilla marketing and word-of-mouth are also covered.
Exploring the best practices for SEO today, touching on content, technical SEO, social media and winding up with a ton of useful links to tools and services.
BROEKMAN communications has a 14-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center!
Our core offering now is website development using WordPress. From helping translate your vision & acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.
This document describes a website collaboration solution and internet advertisement platform called I-Ad Solution Group. The solution allows businesses to collaborate their websites for advertising purposes to increase traffic, visibility and earn money. It provides features like search engine optimization, Google AdWords campaigns, and publishing ads through AdSense. The solution is built on cloud computing infrastructure using technologies like Google App Engine and can analyze website traffic, optimize ad campaigns, and generate reports. Implementation takes 4-6 weeks and costs Rs. 30,000 per site.
This document discusses options and strategies for online commerce. It covers website format choices, internal and external marketing tactics, and tools to utilize. Formats include informational or e-commerce sites. Internal strategies involve email, blogs, product descriptions and reviews. External strategies are social media, SEO and daily deals websites. The document also outlines personnel needs and services to support an e-commerce site.
Anvil Webinar April 2012 - Advanced Social Media: How to Utilize Top PlatformsAnvil Media, Inc.
Anvil Media is a digital marketing agency that specializes in search engine marketing services such as SEO, analytics, PPC management, and social media marketing. The presentation discussed how to optimize profiles and pages on key social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It provided tips for using features like timelines, cover photos, profile optimization, hashtags, @mentions, promoted products, and video advertising. The presentation concluded with a Q&A and information on Anvil's upcoming webinars.
How to Develop a Successful Online Marketing StrategySteve Saars
I :: The Basics: What You Need to Do to Market Your Business
Establishing a solid online presence by leveraging core online initiatives (website, eNewsletter, online advertising, SEO)
II :: Social Media: How to Harness the Power of Two-Way Communication
Using online social networking tools to interact with your target audience (Facebook, Twitter, LinkedIn, blogs)
III :: Thought Leadership: How to Stand Out From Your Competitors
Communicating innovative value added information to the your target audiences (eBooks, webinars, blogs)
ForumCon: Tapatalk Tech Fest, Eric SternbachVigLink
Tapatalk aims to add value to forum owners through short video sharing, monetization improvements, and moderation enhancements like locking, sticking, deleting, moving, and approving posts. The company's recommendation engine also aims to drive new users to forums. Tapatalk was founded by Winter Wong and focuses on revenue and operations led by Eric Sternbach.
This document promotes community forum software that allows users to easily create online communities through configurable themes and over 50 plugins, and offers integration services like single sign-on and APIs as well as data migrations, custom theme development, integration, and training.
ForumCon: Addictive Communities, Richard Millington VigLink
The document outlines strategies for building addictive online communities. It recommends: 1) basing the community concept on an existing motivation like pleasure, pain, hope, fear or social acceptance; 2) responding quickly to initial posts with engaging questions; and 3) ensuring members feel unique through personalized interactions and highlighting unique contributions. It also stresses the importance of forging real relationships between members and leveraging existing habits to turn lurkers into regular participants.
This document contains an agenda for the ForumCon conference. It lists the schedule of presentations, panels, and keynotes for the event. Presentation topics include building thriving communities, insights that have changed businesses from forums, moderation of online communities, the future of discussion on the web, and using science to create addictive communities. It also lists the speakers for each session, which include founders of forum platforms and community management companies. The document promotes the 2015 ForumCon conference and thanks attendees for joining.
ForumCon: Purposeful Design, Courtney Couch VigLink
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in deep learning. While progress has been significant, fully general human-level AI remains an ongoing challenge that researchers continue working to achieve.
ForumCon: Moderation and Management of Your Community, Patrick Clinger VigLink
- The document analyzes data from hundreds of thousands of forums hosted by ProBoards to identify trends that differentiate successful forums from smaller ones. It finds that most forum traffic comes from desktop browsers, native mobile apps see more engagement than mobile browsers, and having local moderators in addition to global ones is important. Larger forums are less likely to require registration to view content and tend to use minimally or moderately customized themes rather than highly customized ones. The key takeaways are to support both mobile and desktop experiences, build an active moderator team, keep forums open to guests, and focus on content over extensive customization.
ForumCon: Top 5 Forum Insights that Changed our Business, Crista BaileyVigLink
1. NaturallyCurly started in 1998 as a small forum for curly-haired women and has since grown to a large social platform and business in hair care.
2. The top 5 insights that changed their business included staying true to the community's language, giving members tools to create content both on and off the forum, leveraging conversations to gain insights, identifying rising influencers, and expanding conversations across social media.
3. These insights allowed NaturallyCurly to build a large community, database of product reviews, market insights reports, and increase their reach on social networks.
This document discusses how to build thriving communities. It recommends starting by talking to potential community members to understand their problems and needs. The document then discusses establishing a minimum viable community by starting simple. It emphasizes the importance of membership factors like boundaries, emotional safety, sense of belonging, personal investment, and common symbols. The document concludes by noting communities can be viewed as businesses and discusses whether to pivot or persevere.
Panjo provides a forum sponsorship feature that makes administration and moderation easier for forum owners. Forum owners say Panjo helps their forums and enables new revenue streams by allowing sellers to advertise on the forums. Buyers and sellers can easily conduct transactions through Panjo in a safe way, with buyer/seller conversations in one place. Panjo offers a convenient option for sellers to advertise niche products on forums without needing their own websites.
Internet Brands operates 150 forums across various topics that receive over 100 million page views monthly. They use various forum platforms and have also built some custom solutions. Around 10-30% of their total traffic comes from mobile devices. Implementing mobile solutions such as mobile skins, apps, and platforms has led to increased user engagement through higher visits, longer usage, and greater content consumption on their sites. Enabling a mobile skin is the easiest approach, partnering with apps is medium difficulty, and building a custom mobile app is the hardest option but provides the most control and customization.
This document discusses 5 top challenges of managing forum growth: 1) Increasing traffic which causes more problems, 2) Users driving traffic but also finding ways to cause issues, requiring guidelines, 3) Moderating not being easy and good moderators being difficult to find, requiring guidelines for them as well, 4) Costs rising with traffic so advertising, affiliate links, or paid content is needed, and 5) Needing good, reliable hosting with uptime, performance, 24/7 service and specialization in the software.
The summary welcomes attendees to ForumCon San Francisco, noting that by the end of the day they will have welcomed their 56th speaker and 500th attendee, and the 3rd event will be wrapped up. It then shares three exciting things: 1) an exclusive vBulletin integration that provides bonuses; 2) best-in-class merchant coverage through a dedicated team; and 3) their vision to make the web better by making every link intelligent and valuable.
Better Business Blogging: Blog Writing WorkshopVigLink
The document summarizes a blog writing workshop presented by Tom Treanor. The workshop walks attendees through a process for developing blog posts, including identifying topics customers care about, coming up with headlines and openings, debunking myths, including pictures, and adding calls to action. Attendees work through examples and are provided tips on writing simply and drawing from real conversations. The goal is to help bloggers create valuable posts that will attract readers and move them to action.
This document discusses the future of blogging. It notes that while only a small percentage of bloggers currently make most of their income from blogging, the future will see a convergence between publishers and advertisers, with new advertising products and marketing opportunities emerging from social media. Specifically, word-of-mouth and influencer marketing are expected to grow, moving from traditional blogs and social networks to more action-based and transactional models, with a focus on measurement of ROI and targeted spending.
The blog post discusses strategies for driving traffic to blogs and achieving goals. It questions why bloggers started their blog and who their audience is to understand their direction. While tools like social media, links and email are mentioned, the post emphasizes that email marketing can still deliver strong results if the execution considers the purpose, schedule, tone, timing, design, writing and calls to action. It also stresses selecting a technology with long-term relationship building features for sustainable growth over time.
Increasing Website Revenue by Driving Social BehaviorsVigLink
The document discusses how social media is changing consumer purchasing behavior and provides recommendations for businesses to capitalize on this. It notes that customers now research products across multiple sources and engage in many conversations during the purchasing process. It recommends that businesses drive social behaviors on their websites by creating communities where purchasing decisions can happen organically. Specific tips include incorporating communities directly on the site, organizing discussions around products, asking questions to stimulate interactions, and getting people to talk to increase traffic and sales.
The document provides tips and tactics for businesses to generate leads, revenue, and brand awareness through blogging. It discusses how companies that blog see better marketing results such as more website traffic and links. It encourages businesses to use blogging to differentiate themselves, support customers, and reach a larger audience. The document then offers best practices for businesses starting a blog, including identifying goals, topics, keywords, and writing regularly. It also provides suggestions for optimizing posts, sharing content, and maximizing outreach.
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
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𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Real-Time Content Marketing
1. REAL-TIME
CONTENT MARKETING
Tyler Tanaka
Vice President of Business Development
tyler@postrelease.com
Chairman SEMA Street Performance Council
Twitter/LinkedIn: @tylertanaka
2. • 13 years as an interactive agency (Cie Studios): Scion, VW,
Pioneer, Dodge, Nitto Tire, Meguiars, Sparco
• Social Game Development: Car Town: State Farm, Toyota, Honda,
NASCAR, Indy, NBC Universal OMD, RPA, Saatchi, Starcom, Tribal...
• PostRelease: Content Marketing Platform for Forums
3. PostRelease placements
Ford has just launched the brand new 2012 Mustang
Customizer. The new and improved virtual car building
experience is filled with new feature rich improvements
over the previous version, including complete graphics
Share
4. “The Internet has fundamentally changed the pace of
business, compressing time and rewarding speed.”
David Meerman Scott
5.
6. “I would like to make you an offer of
employment. As a Congressman, you
are known for your intensity and
perseverance. I believe that this
attitude ...will make you a valuable
asset to this corporation."
8. Savvy marketers are
creating compelling content
yet are still challenged to get it
in front of the right audience.
Communities provide a
tremendous way to reach the
right demographics to
jumpstart the success of No shift
marketing campaigns
6% More ads
More On Content
11. Why content rules
CONSUMER LEAD ENGAGEMENT VALUABLE
TRUST GENERATION vs. PROSPECTS
DISTRACTION
Provides info that Drive quality traffic with Educate and inform, Build brand and
helps make decisions targeted placements develop and nurture product loyalty
17. Marketing in real-time helps you
• Develop a business culture that encourages speed over sloth
• Read buying signals as consumers interact with your content
• Engage reporters to shape stories as they are being written
• Command premium prices by delivering placements at speed
• Deploy technology to listen in on millions of discussions
• Crowdsource content development and marketing materials
22. Holding high value and standing out
• South Coast Plaza - Costa Mesa, CA
• Exclusive brands and luxurious experience
• Top grossing revenue mall in United States • Everyday price drop...
• A generic shopping experience
• Often holds a negative public opinion
23. Creating a new perceived value
• Filled with stigmas and stereotypes
• Strong community but not thought of as first class
• High traffic filled with interaction and communication
24. Use data to positively influence
Blogs strongly influence
visitors decisions
Forums have extensive and
influential audiences
33. • Sometimes you
have to help with the
creative process
Ford has just launched the brand new 2012 Mustang Customizer. The new and improved virtual
car building experience is filled with new feature rich improvements over the previous version,
including complete graphics and paint options, wheels,interior options and performance
modifications.
Check out the customizer yourself above with the all new interactive interface and options or visit
www.Ford.com/Mustang to try it at the full Mustang site.
Follow Ford Mustang: Share this:
34. Working with agencies
• Use terms “Community” and “Enthusiasts”
• Show data: forum users are a powerful audience
• Show relevant discussions
• Show the search impact
• Remember that they need scale
• Do the work for them
35. In conclusion:
• Create your own content, as often as possible
• Follow the content checklist
• Curate other online content, editorialize and re-post
• Work in real-time
• Use data and research to validate your site and audience
• Make it easy for advertisers to participate with your site
• Content accelerates SEO and page views
36.
37. THANK YOU
Tyler Tanaka
Vice President of Business Development
(562) 285-0297
tyler@postrelease.com
Twitter/LinkedIn: @tylertanaka
info@postrelease.com | t: 562.285.0297 | 562.285.0506 | postrelease.com
111. W. Ocean Blvd. | 18th Floor | Long Beach, CA, 90802
PostRelease is a registered trademark of Cie Digital Labs, Inc. All names trademarks, logos, and icons in this
material are registered trademarks and are used to identify products and services of their respective owners.
42. Broadcast your message
The sponsored content is automatically matched and distributed to
thousands of placements, directly in the content well.
43. Scalable & relevant distribution
Create your message one time,
PostRelease formats the message After your message is broadcast to
to match each sites look and feel. the network of relevant sites - your
placements are then auto-optimized
PostRelease automatically matches based on click rates.
your content to relevant sites.
44. Optimization = High performance
Content-based unit, relevancy and auto-optimization results in:
5-10x the performance of traditional display ads
45. PostRelease delivers a
premium ad unit:
• Automatically formatted to match the
look of each site placement
• Embedded images and/or video
• Multiple lines of text
• Multiple calls to action
Ford has just launched the brand new 2012 Mustang Customizer. The new and
improved virtual car building experience is filled with new feature rich improvements
over the previous version, including complete graphics and paint options,
• Social media fan page links
wheels,interior options and performance modifications.
Check out the customizer yourself above with the all new interactive interface and
options or visit www.Ford.com/Mustang to try it at the full Mustang site.
• Links to share content on both
Facebook and Twitter
• Multiple creative variations running
concurrently on network
Follow Ford Mustang: Share this:
47. Premium placement
Premium placement
• Placed within the blog roll
• Locked in the 2nd position
48. • Complete campaign
management system
• Automated
contextual matching
• Flight dates, daily
budget limits
• CPM pricing with
CPC + bidding
planned for the future
49. Robust platform
The PostRelease platform is already built and has handled over 10,000 insertions. The
robust software includes publisher, advertiser and admin dashboards as well as a
relevancy engine, site traffic monitoring, and a keyword indexer.
50. Simple integration
• PostRelease currently has
350+ signed publishers
with a combined reach of
20+ million users
• vBulletin integration
• Wordpress plug-in
• Simple and easy
integration for all other
types of forum software
and web sites
52. Tyler Tanaka
Vice President of Business Development
(562) 285-0297
tyler@postrelease.com
Twitter/LinkedIn: @tylertanaka
info@postrelease.com | t: 562.285.0297 | 562.285.0506 | postrelease.com
111. W. Ocean Blvd. | 18th Floor | Long Beach, CA, 90802
PostRelease is a registered trademark of Cie Digital Labs, Inc. All names trademarks, logos, and icons in this
material are registered trademarks and are used to identify products and services of their respective owners.