JESS3 Featured in Computer Arts for foursquare I VotedJESS3
JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community.
Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Learn the 10 Commandments of Digital Marketing. For more information, contact Dominic A. Banguis - Digital Marketing / Social Media Marketing Consultant - https://www.facebook.com/SocialMediaMarketingPhilippines
ph.linkedin.com/in/dominicbanguis
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
JESS3 Featured in Computer Arts for foursquare I VotedJESS3
JESS3 was featured in the September 2011 issue of Computer Arts Projects for our work with foursquare for the 2010 Elections. Together, we visualized checkins to polling locations across the United States in real-time by leveraging Google and Pew's data (via Voting Information Project) and foursquare's platform + community.
Our client, Eric Friedman of foursquare, shares the background to the project and the brief, while our Director of Information Design, Robin Richards, shares our approach and the project's outcome.
This presentation was given at the Empowering Women in Business conference at Nichols College March 2014. The link to the video recording is given at the end of the presentation. Enjoy!
Learn the 10 Commandments of Digital Marketing. For more information, contact Dominic A. Banguis - Digital Marketing / Social Media Marketing Consultant - https://www.facebook.com/SocialMediaMarketingPhilippines
ph.linkedin.com/in/dominicbanguis
Earn more money - build your personal brand onlineKatie McGregor
Having a strong personal brand – i.e., a strong professional reputation – means more money:
- you can charge more (or demand a higher salary)
- retain more clients with less work
- attract better business opportunities
- and you will get more referrals, even from people who have never actually used your services.
THE GOOD NEWS is that the internet makes it easier than ever to BUILD AUTHORITY and GROW YOUR REPUTATION so that you can receive these rewards. This is achieved by showcasing your expertise in key “touch points” on the web so that you can be found by your prospects; at the same time you can also be proactive and reach out to targeted audiences to drive your influence.
By Katie McGregor, Conduit Communications
http://www.conduitcomms.com/pbseminar/
10 rules for a killer content marketing Strategy!TheFamily
Are you engaging with social media or blogging in order to talk about your startup or your product?
Breaking news: you already have a content marketing strategy! While it may not be an official, documented strategy, you likely aren't just producing content for content's sake ;)
You maybe have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
During this 45 min. Workshop, Grégory Nicolaidis will share with you 10 tips to improve your content marketing strategy: how to engage your audience, how to build your reputation, how it can have an impact on your SEO, etc.
Content marketing and the impact on organisations and processes – DTCC2016, S...SeismoTourism
Learn from the leading digital tourism consultancy in Denmark, their wealth of experience working with both National Tourism Organisations and local destinations and businesses. The steps taught in this workshop will help to understand both the changing content landscape and introduce smart ways to manage content in a socially driven age where mobility is central to everything. Expect to get hands-on as you look at setting up the right team structure and working approach, to planning and launching a tactically smart content strategy from the bottom up, with great examples and best practices from others.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
There is a growing migration from promoting ideas through advertising to promoting ideas through content publishing. This is gradually becoming the way forward for progressive, future minded brands and agency's to become significantly relevant and influential with their intended audience. This presentation, The "Content Of Things" gives a detailed schematic on how you can create your very own content machinery.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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10 rules for a killer content marketing Strategy!TheFamily
Are you engaging with social media or blogging in order to talk about your startup or your product?
Breaking news: you already have a content marketing strategy! While it may not be an official, documented strategy, you likely aren't just producing content for content's sake ;)
You maybe have content goals (if only vague ones), a loose publishing schedule and a general idea of the types of content you plan to publish.
During this 45 min. Workshop, Grégory Nicolaidis will share with you 10 tips to improve your content marketing strategy: how to engage your audience, how to build your reputation, how it can have an impact on your SEO, etc.
Content marketing and the impact on organisations and processes – DTCC2016, S...SeismoTourism
Learn from the leading digital tourism consultancy in Denmark, their wealth of experience working with both National Tourism Organisations and local destinations and businesses. The steps taught in this workshop will help to understand both the changing content landscape and introduce smart ways to manage content in a socially driven age where mobility is central to everything. Expect to get hands-on as you look at setting up the right team structure and working approach, to planning and launching a tactically smart content strategy from the bottom up, with great examples and best practices from others.
http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year
Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people.
I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second.
I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be:
Informative
Visual
Shareable (and snackable, consumable, digestible, and always-on)
Entertaining
But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them!
So check out the presentation above
There is a growing migration from promoting ideas through advertising to promoting ideas through content publishing. This is gradually becoming the way forward for progressive, future minded brands and agency's to become significantly relevant and influential with their intended audience. This presentation, The "Content Of Things" gives a detailed schematic on how you can create your very own content machinery.
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
Similar to The 'C' Word: Compelling Content That Speads (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
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Key Takeaways:
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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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11. Content marketing...
creating and distributing valuable,
relevant and consistent content to
attract and acquire a clearly defined
audience –
with the objective of driving
profitable customer action
12. 1. Generate new leads!
85% of Google Searches are for
information...only 10% of searches
are specifically for products and
services.
(Toll, 2014)
17. Marriott...Red Bull of the
Travel Industry
“The purpose is to create and establish original content as a key component
of the company’s global marketing strategy. The studio will consist of three
groups: a Creative agency, Entertainment and Live – all focused on
developing multi-platform content to engage consumers across all screens
and formats worldwide.”
18. 3. To satisfy Google’s new
criteria for SEO...
Thin Content, Keyword Stuffing & Link Farms Are Out!
19. 4. To Tell Your Story...
What differentiated
experiences are you creating?
CitizenM Hotels...
”where WiFi is a given, lobbies are like living
rooms and guestrooms with free movies on
demand are your home-away-from-home”
42. Stop Trying To Appeal To
Everybody!
Once you go to safe,
corporate, watered down &
trying to appeal to everybody
at once...be prepared to pay
for ads.
47. To Sum Up...
1. The Old Marketing Playbook is broken
2. You need a content strategy to attract customers
& to make your other tactics work better
3. Create & Curate Relevant Content
4. Stop trying to appeal to everybody
5. Create content people want to consume & share
Once you go to safe, corporate, watered down &
trying to appeal to everybody at once...be prepared
to pay for ads.