Maximizing Click Revenue: 2 Billion Outclicks Analyzed

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David Gorcey, VP of Customer Success at VigLink, shares insight on over 2 billion outclicks within the VigLink publisher network.

Business Technology

Maximizing Click Revenue
2 Billion Outclicks Analyzed

David Gorcey
VP of Customer Success Affiliate Summit Central
david@viglink.com
May 16, 2012

Today

Where’d they go?

Which did the best?

Which did the “worst”?

What does it mean to you?

© VigLink All Rights Reserved. 3

Where Did they Go?

© VigLink All Rights Reserved. 4

Where Did they Go?
200,000,000
eCommerce
Leads?!

© VigLink All Rights Reserved. 5

Where Did they Go?

Not quite…
ACTUAL
200,000,000
affiliated->X 0.75%
1,500,000

a % of those 200M clicks
resulted in sales, but pubs
were only monetizing 1.5M
on their own

© VigLink All Rights Reserved. 6

Where Did they Go?

© VigLink All Rights Reserved. 7

but ignoring all that
for a moment...

© VigLink All Rights Reserved. 8

Which Did the Best

Who They Were
(On Average, in 2011)

100,000’s of
outclicks each

millions of
pageviews
each

© VigLink All Rights Reserved. 9

Which Did the Best

targeted
social
informative

© VigLink All Rights Reserved. 10

Which Did the Best

© VigLink All Rights Reserved. 11

Which Did the Best

Who They Were
(On Average, in 2011)

4% CTR

(their content rocked!)

© VigLink All Rights Reserved. 12

Which Did the Best

Who They Were
(On Average, in 2011)

4% CTR

0.42%
Monetized

© VigLink All Rights Reserved. 13

Which Did the Best

% CLICKS
MONETIZED
the average

our high performers were
actually doing a below average
0.42% < 0.75% job affiliating links.

high performers

© VigLink All Rights Reserved. 14

Which Did the Worst

at face value,
it isn’t so bad....

© VigLink All Rights Reserved. 15

Which Did the Worst

Those that ultimately turned out
% CLICKS to be the “under”
MONETIZED performers, actually did a
phenomenal job monetizing
the average clicks on their own.

7-8% > 0.75%

“under” performers

© VigLink All Rights Reserved. 16

But...

Who They Were
(On Average, in 2011)

0.2% CTR

© VigLink All Rights Reserved. 18

The Commonalities?

general
rushed
commercial

© VigLink All Rights Reserved. 19

The Commonalities?

© VigLink All Rights Reserved. 20

What it Means to You

Content is king.

© VigLink All Rights Reserved. 21

What it Means to You

But the balancing act between content and monetization really is
critical.

© VigLink All Rights Reserved. 22

What it Means to You (How to Make More Money!)

make content targeted know where clicks are going

make content social affiliate, affiliate, affiliate!

don’t trade content for monetization automate, automate, automate!

© VigLink All Rights Reserved. 23

Q&A

VigLink
(web) VigLink.com
(email) info@viglink.com
(twitter) @VigLink

© VigLink All Rights Reserved. 24

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Maximizing Click Revenue: 2 Billion Outclicks Analyzed

1. Maximizing Click Revenue 2 Billion Outclicks Analyzed David Gorcey VP of Customer Success Affiliate Summit Central david@viglink.com May 16, 2012

6. Where Did they Go? Not quite… ACTUAL 200,000,000 affiliated->X 0.75% 1,500,000 a % of those 200M clicks resulted in sales, but pubs were only monetizing 1.5M on their own © VigLink All Rights Reserved. 6

16. Which Did the Worst Those that ultimately turned out % CLICKS to be the “under” MONETIZED performers, actually did a phenomenal job monetizing the average clicks on their own. 7-8% > 0.75% “under” performers © VigLink All Rights Reserved. 16

17. Which Did the Worst Those that ultimately turned out % CLICKS to be the “under” MONETIZED performers, actually did a phenomenal job monetizing the average clicks on their own. 7-8% > 0.75% 100,000’s of “under” performers pageviews each © VigLink All Rights Reserved. 17

23. What it Means to You (How to Make More Money!) make content targeted know where clicks are going make content social affiliate, affiliate, affiliate! don’t trade content for monetization automate, automate, automate! © VigLink All Rights Reserved. 23

Editor's Notes

CHANGE TO 100’00’s of pageviews EACH

Maximizing Click Revenue: 2 Billion Outclicks Analyzed

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Editor's Notes