ForumCon: Tapatalk Tech Fest, Eric Sternbach
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Tapatalk aims to add value to forum owners through short video sharing, monetization improvements, and moderation enhancements like locking, sticking, deleting, moving, and approving posts. The company's recommendation engine also aims to drive new users to forums. Tapatalk was founded by Winter Wong and focuses on revenue and operations led by Eric Sternbach.
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ForumCon: Tapatalk Tech Fest, Eric Sternbach
- 2. Winter Wong FOUNDER & CEO Eric Sternbach REVENUE & OPERATIONS
- 4. Adding Value to Forum Owner Short video sharing Monetization Moderation & Admin improvement Recommendation Engine: Drive New Users to Forums
- 5. Adding Value to Forum Owner Recommendation Engine: Drive New Users to Forums
- 6. Adding Value to Forum Owner Moderation & Admin improvement Lock Stick Delete Move Approve
Editor's Notes
- While the video talks about how we bring value to end users, Tapatalk also brings value to Forum Owners. Tapatalk Users are more active in posting and adding photos, creating more content for the Forum, and Tapatalk helps bring new Users to Forums through Single Sign On and our Forum Discovery process. We are also creating 4 additional ways that will add value to Forum Owners: In May, we introduced monetization, paying Forum Owners (in the U.S.) $0.50 CPM In the next couple of months, we are adding the ability to upload short videos (10 sec) to Forums. Video content is simple to add from a phone, and really helps boost SEO rankings
- 3. We are making it even simpler for users to discover new forums. When a user adds a new forum, we recommend additional forums – all with 1 click. These recommendations are built off a collaborative filter, Users who follow this forum, also tend to follw these forums.
- Finally, we are making simpler for Moderators and Admins to use their forum to manage their forum with additional Admin tools, saving the Forum Owners time.