1. NaturallyCurly started in 1998 as a small forum for curly-haired women and has since grown to a large social platform and business in hair care.
2. The top 5 insights that changed their business included staying true to the community's language, giving members tools to create content both on and off the forum, leveraging conversations to gain insights, identifying rising influencers, and expanding conversations across social media.
3. These insights allowed NaturallyCurly to build a large community, database of product reviews, market insights reports, and increase their reach on social networks.
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: In today's digital world, Purse Blog and VigLink will discuss the best strategies for connecting content to commerce to increase sales/ commissions, social engagement and brand awareness.
Trends Transforming Consumer Communication and BehaviorKyle Lacy
Presentation deck from the CMR Evolve event in Orlando, Florida for Disney. This is another version of the trends deck I have been presenting over the past year.
Steve Arentzoff, VP Marketing at VigLink, shares best practices for forum monetization in this presentation given at ForumCon Chicago on September 27, 2011.
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: In today's digital world, Purse Blog and VigLink will discuss the best strategies for connecting content to commerce to increase sales/ commissions, social engagement and brand awareness.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
This is a presentation from CMPX 2014 where we discuss how businesses need to rethink how the approach their customers and create organic engagement through being partners.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
Get in the Social Game -www.socialzing.com/mediaKrisztina Toth
Get in the Social Game
It\'s no secret there\'s a dramatic change taking place with regards to the way agents and organizations prospect. Traditional methods of outreach have been around for years such as cold calling, direct mail, and email blasts. But today, with the advent of social media, smart phones and Internet communications, the models and channels of prospecting have mushroomed. You can now extend beyond your warm market into new markets that years ago could never have reached. There are new channels and larger networks to access, which create great opportunity. www.socialzing.com/media
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.
Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
This is a presentation from CMPX 2014 where we discuss how businesses need to rethink how the approach their customers and create organic engagement through being partners.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
How to Turn Knowledge into Data: Customer ReviewsValeria Maltoni
What's in a Review? Drawing marketing insights from your consumer generated content. Learning to see, going beyond the starts, how to find feedback, creating value for customers while getting business value.
Get in the Social Game -www.socialzing.com/mediaKrisztina Toth
Get in the Social Game
It\'s no secret there\'s a dramatic change taking place with regards to the way agents and organizations prospect. Traditional methods of outreach have been around for years such as cold calling, direct mail, and email blasts. But today, with the advent of social media, smart phones and Internet communications, the models and channels of prospecting have mushroomed. You can now extend beyond your warm market into new markets that years ago could never have reached. There are new channels and larger networks to access, which create great opportunity. www.socialzing.com/media
This is for a one hour marketing presentation to the central Oklahoma Homebuilders Association. Somne slides will be for later study since I have only a short time to say a lot.
Essentials of successful B2B and B2G Online Marketing. Nick Urbani and Johnny Chan cover social media for B2B firms and how to use social media for relationship building to create sales opportunities with government clients.
Aleuromedia presentation given on behalf of New Hampshire Center for Nonprofits March 31,2009. Introduction to social media, explanation of why it is important, what it can do, and tools to facilitate.
Michael Wechsler of TheLaw.com shares tips for making your forum mobile and a preview of the Tapatalk HD for iPad. This presentation was given at ForumCon Chicago on September 27, 2011.
Performance Marketing from an Advertiser's PerspectiveVigLink
JJ McCarthy, Global Director of the eBay Partner Network, shares their perspective on performance marketing and best practices for EPN. This presentation was given at ForumCon Chicago on September 27, 2011.
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
MRS PUNE 2024 - WINNER AMRUTHAA UTTAM JAGDHANEDK PAGEANT
Amruthaa Uttam Jagdhane, a stunning woman from Pune, has won the esteemed title of Mrs. India 2024, which is given out by the Dk Exhibition. Her journey to this prestigious accomplishment is a confirmation of her faithful assurance, extraordinary gifts, and profound commitment to enabling women.
Care Instructions for Activewear & Swim Suits.pdfsundazesurf80
SunDaze Surf offers top swimwear tips: choose high-quality, UV-protective fabrics to shield your skin. Opt for secure fits that withstand waves and active movement. Bright colors enhance visibility, while adjustable straps ensure comfort. Prioritize styles with good support, like racerbacks or underwire tops, for active beach days. Always rinse swimwear after use to maintain fabric integrity.
Have you ever wondered about the lost city of Atlantis and its profound connection to our modern world? Ruth Elisabeth Hancock’s podcast, “Visions of Atlantis,” delves deep into this intriguing topic in a captivating conversation with Michael Le Flem, author of the enlightening book titled “Visions of Atlantis.” This podcast episode offers a thought-provoking blend of historical inquiry, esoteric wisdom, and contemporary reflections. Let’s embark on a journey of discovery as we unpack the mysteries of ancient civilizations and their relevance to our present existence.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
The Fascinating World of Bats: Unveiling the Secrets of the Nightthomasard1122
The Fascinating World of Bats: Unveiling the Secrets of the Night
Bats, the mysterious creatures of the night, have long been a source of fascination and fear for humans. With their eerie squeaks and fluttering wings, they have captured our imagination and sparked our curiosity. Yet, beyond the myths and legends, bats are fascinating creatures that play a vital role in our ecosystem.
There are over 1,300 species of bats, ranging from the tiny Kitti's hog-nosed bat to the majestic flying foxes. These winged mammals are found in almost every corner of the globe, from the scorching deserts to the lush rainforests. Their diversity is a testament to their adaptability and resilience.
Bats are insectivores, feeding on a vast array of insects, from mosquitoes to beetles. A single bat can consume up to 1,200 insects in an hour, making them a crucial part of our pest control system. By preying on insects that damage crops, bats save the agricultural industry billions of dollars each year.
But bats are not just useful; they are also fascinating creatures. Their ability to fly in complete darkness, using echolocation to navigate and hunt, is a remarkable feat of evolution. They are also social animals, living in colonies and communicating with each other through a complex system of calls and body language.
Despite their importance, bats face numerous threats, from habitat destruction to climate change. Many species are endangered, and conservation efforts are necessary to protect these magnificent creatures.
In conclusion, bats are more than just creatures of the night; they are a vital part of our ecosystem, playing a crucial role in maintaining the balance of nature. By learning more about these fascinating animals, we can appreciate their importance and work to protect them for generations to come. So, let us embrace the beauty and mystery of bats, and celebrate their unique place in our world.
2. TEXTUREMEDIA
2.7M
Unique visitors a month
25M
Unique visits in 2013
500K+ Loyal email subs
$1B+
Spend annually on hair
care products
Source: Google Analytics
THE LARGEST SOCIAL PLATFORM THAT ACTIVELY EMPOWERS AND ENGAGES A
DIVERSE COMMUNITY OF FEMALE INFLUENCERS IN HAIR CARE
3. TEXTUREMEDIA
2.75M
Average FB Post Reach
11M+ MONTHLY INFLUENCER REACH
200
Pieces of content
8M
Emails sent
4.5M
YouTube
Source: Facebook, YouTube, Instagram
1.1M
Instagram
4. 1998 – 1 Little v-Bulletin Forum "
NaturallyCurly.com Launched a Movement
• 2 curly journalists
• Multiple mimosas
• One 12-year-old web
designer
• $300 investment
• 1 big idea
• Passion/”Concern”
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
1980s curly
“helmet” hair
5. 2014 – Forum & App
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
8. 2014 – Stylist Community
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
9. 2014 – Life & Hair Blog
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
10. So, how did we go from there…
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
11. MEDIA & COMMERCE$
MARKET INSIGHTS & DATA$
Social, mobile, video, email, photo, Q&A, sampling
30,000+ UGC product review database
Consumer data & market insights
{
{
… to here?
12. Top 5 Forum Insights "
That Changed Our Business
“Worry about content… content is king… unless
your content is engaging, there’s no community
to monetize on.”
#ForumCon — Caroline Abellar (@thinkcaroline)
June 13, 2013
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
13. 1. Stay true to the community language
Even if the market doesn’t consider it, it
eventually will.
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
14. “Every organization willing to radically reconceive itself for
the Web should look at NaturallyCurly.com”
--April 2010 NY Times Sunday Magazine
I$get$it!$
I$don’t$get$it?$
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
15. Our language = hair type
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
21. 2. Give community tools to "
create beyond the forum "
Create more meaningful and shareable
content in and outside the forum
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
28. Reviews drive product purchase
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
56% increase in
orders when a beauty
product’s # of reviews
went from 1 to 15, and
rating went from 3.5 to
4.5 stars
Source: Bazaarvoice
29. Same goes for stylist review db
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
30. Productize community passion for product + your
expertise = shareable seals
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
31. 2013/2014"
Target’s Hair
Care Aisle
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
“Hey, NaturallyCurly,
can we use your seal
to sell more
product?”
39. Rising stars can mean products too
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
40. 5. Carry the conversation other
places. It’s OK.
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
41. 8% of
monthly visits
sourced from
social
Gain 50K new
social
followers
each month
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
42. Break out the tissue, and the analytics
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
43. As social followers grow…
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
44. … so does our reach
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
0$$
20,000$$
40,000$$
60,000$$
80,000$$
100,000$$
120,000$$
140,000$$
160,000$$
180,000$$
200,000$$
Uniques)2014)
45. Top 5 Forum Insights That Changed
Our Business
1. Stay true to the language
2. More tools in community hands
3. Leverage community to build insights
4. Identify and support the rising stars
5. Be open and social: carry the conversation
other places
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
46. You are the expert in “_______”
• You’ve got community to back you up
• And more content than community
• Go build relationships with much bigger fish
• And with smaller fish, because they will
become big fish, and they are all part of your
ecosystem, and as we know
• Community talks
• You, listen and lead for them.
TMI$%$Top$Forum$Insights$that$Changed$our$Business$
47. PS: You haven’t lived until you’ve
attended a hair & beauty show
TMI$%$Top$Forum$Insights$that$Changed$our$Business$