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Are you crazy enough to try?
Even More Recruiting techniques that will blow your mind
Part 2
DFW TRN – Oct 2015
Jim Schnyder @jimschnyder - PepsiCo Gail Houston @ghouston - Intuit
Last Year We Challenged You To Think
Differently and Act Differently
In Order to Avoid Becoming the
“LinkedIn Junkie”
So We Searched the World Over
To Brought You The Best Hair-brained,
Crazy, Wacky Ideas We Could Find
But the Challenges Continue and
Competition is Heating Up
Need proof – Check This Out
https://www.youtube.com/watch?v=cCRFhb7yUNg
Google Created the Secret Interview
Dice Decided to Take a Risk
add dice video with photo shoot
#ILookLikeAnEngineer Campaign
#ILookLikeAnEngineer tweeted over 50k times
Intel Got Creative
with Hand Drawn Job Ad on Instagram
MGM Got Competitive
with their Iron Chef Showdown
CA Technologies Closed the Black Hole
OgilvyOne Asked Applicants to
Sell A Brick
https://www.youtube.com/watch?v=edZpR_Qd8rk
Mastercard Mastered the Hashtag
with their #internswanted Campaign
http://everything-pr.com/mastercard-interns/241632/
Pepsico Had a Meeting of the Minds
http://meetingoftheminds.pepsico.com/
Uncle Grey Went to War
Uncle Grey Recruits Front End Developers in Fortress 2
https://www.youtube.com/watch?v=OGf4y3GgqEQ
The Valley Took Matters Into Their Own Hands
Walmart Crowdsourced
NSA Tweets Mission Related Code
Navy Deploys Operation Sleeper Shark
Agave Labs Offers Tequila and Tacos
Intuit Created the Data Dish
and DevOps Meetup
bit.ly/1Fi65fg
Ernst and Young and Deloitte Kicked the
Degree Requirement to the Curb - UK
Bay Area Tech Startups Go To High School
Recruiters Flock to Nerd Night
Companies Reimaging How the
Gather and Treat Employee Referrals
Are you crazy enough to try?
Recruiting techniques that will blow your mind
Questions and Answers
Jim Schnyder @jimschnyder - PepsiCo Gail Houston @ghouston - Intuit

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Are you crazy enough to try? Recruiting techniques that will blow your mind - Part 2

Editor's Notes

  1. http://thehustle.co/the-secret-google-interview-that-landed-me-a-job http://recode.net/2015/08/26/puzzles-are-fun-search-on-google-admits-secret-recruiting-tool-in-search/ http://fortune.com/2015/08/27/google-has-a-very-clever-recruiting-trick/ http://qz.com/488487/use-google-to-look-up-weird-coding-terms-you-could-end-up-working-there/
  2. http://www.bloomberg.com/news/articles/2014-11-19/boxer-clad-coders-adorn-silicon-valley-s-billboard-boom The cost of renting billboards in the Silicon Valley area ranges from $14,000 to $40,000  https://www.youtube.com/watch?v=pV3nR9KIfFY https://www.youtube.com/watch?v=LrUzkqIJRfU https://www.youtube.com/watch?v=pEdPvDdaWj8 https://www.youtube.com/watch?v=9sKNJDM0-ts https://www.youtube.com/watch?v=QQY_C5ERzEg
  3. http://www.nytimes.com/2015/08/06/technology/hashtag-aims-to-break-gender-stereotypes-in-engineering.html?_r=0 http://www.businessinsider.com/ilooklikeanengineer-hashtag-highlights-engineer-diversity-2015-8 OneLogin Campaign – ad was posted on San Francisco Bay Area Rapid Transit System (BART). The employee that was featured posted about being part of the campaign on Medium, the post went viral hashtag has been tweeted about 50,000 times over 7 days (Aug 2015) Find these tweets – put in a list, follow and engage
  4. The MGM Grand looked internally for a new head chef for one of their restaurants, running its own version of popular reality show 'Iron Chef'. Teams from each of the casino's 16 eateries, ranging from top chefs right down to cooks from the employee diner, were given a secret ingredient and instructed to put together a 4 course meal in under 1 hour. The victor, a 23 year old sous chef from a 24 hour coffee shop, has increased sales at the upscale Japanese restaurant by 400%!
  5. http://blogs.ca.com/2015/10/05/solving-the-job-applicant-black-hole-equation/
  6. Winner - http://www.ogilvy.com/News/Press-Releases/June-2010-Todd-Herman-Voted-Worlds-Greatest-Salesperson.aspx
  7. https://www.youtube.com/watch?v=XOl0It-42-M
  8. https://www.youtube.com/watch?v=OGf4y3GgqEQ
  9. http://insightdatascience.com/Insight_White_Paper.pdf http://insightdatascience.com/
  10. http://www.forbes.com/sites/bernardmarr/2015/07/06/walmart-the-big-data-skills-crisis-and-recruiting-analytics-talent/ Mandar Thakur, senior recruiter for Walmart’s Technology division, told me “The Kaggle competition created a buzz about Walmart and our analytics organization. People always knew that Walmart generates and has a lot of data, but the best part was that this let people see how we are using it strategically.”
  11. NSA - http://www.valuewalk.com/2014/05/nsa-uses-twitter-puzzle-to-recruit/ "NSA is known as the code makers and code breakers,” an NSA spokeswoman told the Daily Dot. "As part of our recruitment efforts to attract the best and the brightest, we will post mission related coded Tweets on Mondays in the month of May."  The NSA said the tweet was part of a month-long campaign of coded tweets to "explore careers essential to protecting our nation." The code above is a simple letter substitution puzzle which translated to read: "Want to know what it takes to work at NSA? Check back each Monday in May as we explore career essentials to protect our nation”
  12. Navy - http://www.fastcocreate.com/3042165/the-navys-newest-recruiting-tool-is-an-elaborate-online-cryptology-game-for-puzzle-nerds-onl – series of puzzles http://www.popularmechanics.com/military/a14020/this-crypto-game-is-a-navy-recruiting-tool/ THE NAVY'S NEWEST RECRUITING TOOL IS AN ELABORATE ONLINE CRYPTOLOGY GAME FOR PUZZLE NERDS ONLY - With agency Lowe Campbell Ewald, the military entity has created a nine-day online cryptology game called Operation Sleeper Shark, meant to simulate the work of military code breakers. Anyone with an Internet connection can play—and presumably, the winners will be added to the Navy's shortlist of new recruits. Other puzzle challenges - HackerRank - http://venturebeat.com/2014/06/12/hackerranks-developer-recruiting-tool-relies-on-puzzles-rather-than-resumes/ Meet the Teenage Codebreaker Who Helped Solve the Cicada 3301 Internet Puzzle - http://www.wnyc.org/story/meet-teenage-codebreaker-who-helped-solve-cicada-3301-internet-puzzle/ How to crack GCHQ's hacker recruitment puzzle - https://grahamcluley.com/2013/10/gchq-hacker-recruitment-puzzle/ Urban Meyer's puzzling recruiting tactic http://ftw.usatoday.com/2013/08/urban-meyers-puzzling-recruiting-tactic
  13. https://pando.com/2013/11/01/tequila-and-tacos-how-this-former-valley-exec-is-poaching-us-talent-for-his-mexican-startup-lab/ Craigslist Ad “Working vacation in Mexico's Silicon Valley - Make almost NO money (guadalajara).” We're giving a few Bay Area developers the opportunity to rethink their life priorities and get out of Dodge for a while. You're startup is flagging? Sick of the fog? Commute got you down? Just broke up with your partner? Why not pull the rip cord and come work with us for a while? What do we have to offer? A vibrant, biggish (pop. 4M), student-oriented city, that's full of hip bars, restaurants, and (really) beautiful, friendly people. A work environment that is, hands down, the hippest place to work in Mexico. Imagine programming in the hammock - poolside (yes, we have a pool). Use of the beach house. We have a 3 story beach house with all mod cons, 20 feet from a graceful, immaculate sandy bay in a small fishing village. Also, one of the premier left point surf breaks is 5 minutes away by boat (which we also have). A chance to learn (or practice your Spanish). An opportunity to be at ground zero for one of the most vibrant and rapidly expanding startup scenes in the world. Beef up your resume with experience in navigating the business climate in Mexico and Latin America. -and, finally, ALMOST NO MONEY. Okay, not entirely true - you'll be paid a very tidy wage (by mexican standards) which will allow you to live well here - most things are cheap here. However, if you compare what you'll make here versus what you're making now? It will be a disappointing exercise. Said differently, if money is what you're after - then this is not for you. If you're looking for adventure, fun, and to challenge yourself with something new - welcome to your new home!!!
  14. Data Dish - bit.ly/1Fi65fg  DevOps Future State of Operations - http://www.meetup.com/FSOOperations/
  15. http://www.independent.co.uk/news/education/education-news/ey-firm-says-it-will-not-longer-consider-degrees-or-alevel-results-when-assessing-employees-10436355.html http://qz.com/180247/why-google-doesnt-care-about-hiring-top-college-graduates/ http://qz.com/513028/deloitte-no-longer-wants-to-know-which-university-its-job-applicants-attended/
  16. https://stories.californiasunday.com/2015-06-07/real-teenagers-silicon-valley/
  17. http://nerdnite.com/ http://www.dfwnn.org/
  18. http://www.slideshare.net/KaraYarnot/innovations-in-employee-referral-programs http://www.talenthq.com/2015/07/the-top-20-employee-referral-program-best-practices/ https://business.linkedin.com/talent-solutions/blog/2015/09/5-things-the-best-employee-referral-programs-have-in-common