Gail Houston from Intuit and Glassdoor presentation. Recruiting Trends Webinar

1. Enhancing Your Employer Brand
via Content Sharing:
Through Video, Social Media and More
October 2, 2013

2. Thank you to our sponsor

3. Moderated by:
Anna Brekka
Director
Recruiting Trends

4. Presenters:
Gail Houston
Social Media Program
Manager
Intuit
Aimee Caton
Director of Marketing
Glassdoor

5. people
Talent Solutions Overview
5

6. Recruit High Quality Candidates on Glassdoor
To become the largest and most trusted career community
that helps people make more informed job decisions
Glassdoor is growing because we have the
information candidates need to make decisions:
5.75 M+
Reviews, salaries, interviews, photos and other user
generated content
600M+
Inside Connections
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
12M+
Job Listings
250k+
Companies
Our Mission

7. What We’re Hearing…
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
EMPLOYER
BRAND
COMMON RECRUITING CHALLENGES
candidates are not
aware of company
or open positions
RECRUITING
FUNNEL
difficult to maintain
pipeline and
hire on-time
CANDIDATE
QUALITY
difficult to find
ideal fit candidates

8. Company Profile JobAds
Influence candidates deciding
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
to work for you
Recruit ideal candidates that
aren’t aware of you yet
Glassdoor Talent Solutions
The Result | RIGHT FIT CANDIDATES
8

9. Glassdoor Insights Reports
Compare Your Brand
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
Perception vs.
Competitors
Sign up for our free employer account!
9
Identify Strengths &
Weaknesses in your
Employer Brand

10. Delivering Measurable Results to 850+ Customers
Confidential and Proprietary © Glassdoor, Inc. 2008-2013
College
Hires
605 positions filled
via Glassdoor in 9
months
24% higher
conversion
130% increase in
profile traffic
Competing with
larger companies
2 hires in 6 months
116 applications in
6 months
Increased overall
rating to 4.5 stars
Gained visibility
Filled 4 positions
in 5 months
$478 cost per hire
Improved social
media strategy
Director level hires
Receive 103
applications
Increased Candidate
Engagement
364% Increase in
page views
Received 299
applications in 6
months
Diversity Campaign

11. Enhance Your Client Brand
Via Content Sharing
Through Video, Social Media and More…
11
@ghouston

12. Social Has Become the Norm
12

13. And Doesn’t Just Mean Hires Anymore
13
The ability to influence an action
now or in the future

14. The Real Question Is—Now What?
14
How do we find ways to engage…

15. It’s All About Creating Content
15
That will INFLUENCE an action!

16. Influence Can be a Job
16
But make it different and visual if you can!

17. Influence Can be a Post
17
But you need to share with the RIGHT audience

18. Influence May Not be Immediate
18
Company, Banners, Inmails, Profiles, Groups,
Employee Status Updates

19. And Can Happen a Lot of Ways
19
Personal
or
Corporate
Data is giving us insight we did not have before

20. Influence Makes a Difference
20

21. And Continues to Grow
21
47% increase in LI
18% increase SlideShare.net
97% increase in social referrals
103% increase in YouTube views

22. Two Ways to Influence
1| EMPLOYEE CHANNELS
22
2| CORPORATE CHANNELS
And there is an opportunity to influence in both

23. So We’re Testing
38 CLICKS WITHOUT PICTURE
23
82 CLICKS WITH PICTURE
What works and what doesn’t

24. And More Testing
24
Trying new things

25. We Might Test on
Personal Channels First
25
To see what works and what doesn’t

26. Employee Channels Are Targeted
26

27. 27
Corporate Channels
Created a More “Social ATS”
Added Videos from YouTube
Added Awards Bitly
Social Channel Widget
Added Social Components
to Our Communications
Social Posting Direct from ATS
Broader — Connected — Culture — Innovation
but with Personality and Engagement

28. 28
LinkedIn:
Testing Different Types of Post
134,624 Page Views
on LinkedIn Company Page

29. 29
LinkedIn: CEO Participation
Promoted
Brad Smith Blog
on LinkedIn
Resulted in Spike in Company Followers

30. 30
Glassdoor
Created Banner
Connected Social Profiles
More Engaging Photos
Review User Posts
TOP 1% MOST VIEWED EMPLOYER PROFILE
IMPROVED APPLICATION TO HIRE
EFFICIENCY RATE BY 78%
539,088 Page Views
on Glassdoor Employer Profile

31. 31
Facebook
Chats
Apps
Messaging
Finding new ways to engage

32. 32
Twitter
Daily Tweets
Created Lists for Recruiters
to Follow
New @IntuitStudents Account
Engaging content—it’s not all about jobs

33. 33
Video Allows You to
Showcase Culture
Engaging Videos for Business
Units, Intuit and Culture
Created Playlists
Include in Job Descriptions,
Emails and Thank You Letters
Also Socialize Intuit
Corporate Videos
118,201 Lifetime Views

34. 34
SlideShare Allows You
to Get Viral Views
Showcase on LinkedIn in
Recruiter Profiles
Added to jobs.intuit.com Site—
Career Advice
Socialize Presentations
Host Videos on SlideShare
More Than 133,000 Views

35. 35
Pinterest
Recruiter
Engaging Content
Culture, Location and Community
General Interest Boards

36. 36
Instagram
There’s a reason why Facebook bought it

37. 37
Google+
Newest Channel Focused on Technology
Socializing Jobs, Events and Industry

38. 38
Event | Hiring

39. 39
Bitly
Branded Bitlys
Support Critical Campaigns
Added Google Analytics
Community Bitlys
Tax Advisor Campaign—16.5k Views

40. 40
Created Partnerships—Internal
Positions Spotlighted Weekly on
This Week at Intuit Video Series
Intuit Culture
Partner with Corporate
Communications
Socializing Intuit Social Accounts
#IntuitMyVoice

41. 41
Measuring Success—Cool Stats
Intuit is in the Top 1% of corporate profiles
viewed on Glassdoor
Improved application to hire efficiency rate by 78%
OVER 539,000 PAGE VIEWS
Intuit has over 49,787 followers on LinkedIn
More than 9,500 members actively engaged
in conversations in our Employee and Alumni groups
OVER 134,000 PAGE VIEWS

42. 42
Measuring Success—Cool Stats
SlideShare.net has generated more than 133,000 views
for Intuit Career
Applicants learn about products, career advice and social media
118,000 have viewed Intuit Careers videos
on YouTube, sharing culture, jobs and events.
Pinterest has over 4,000% growth this year and Intuit
Careers is now active with 32 boards and over
900 followers

43. 43
Measuring Success—Cool Stats
Thousands of our Facebook fans have joined in
on technology, career advice and university chats, or
interacted with recruiters and employees
We have over 16,500 views on our popular
Tax Advisor role in Bitly
Intuit Careers is one of the Top 100 Companies
using social media to recruit
Top 5 Facebook Career Pages Get—Recruiting Blogs | OnGig

44. Time for your Questions
?
SHRM Staffing Management Conference & Exposition

45. Thanks again to our sponsor

46. Stay in touch
46
Follow
@ghouston
@intuitcareers
@AimeeCaton
@glassdoor
@recruitingtrends

47. Thank you for joining us!
A recording of this session will be available on
www.RecruitingTrends.com within a few business days.
You can visit our previously recorded event library at any time:
http://www.recruitingtrends.com/category/events/webinars/
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