Jennifer McClure presented 7 approaches for using Facebook for recruiting: developing a strategy, going old school, social recruiting, attracting talent, focusing on content, managing time, and leveraging the social graph. She discussed defining goals, measuring results, preparing responses, expecting more good than bad feedback, contacting candidates, using ads, sharing company culture, and having employees refer others. Resources for further information were provided.
Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Branding Yourself Online was a presentation given to the Louisville Wedding Association on February 06, 2012. It spoke to the need to understand how your business is represented online and how you can create and curate to affect your brand using Search Marketing and Social Media.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
With 500 million people using Facebook, if it were the population of a country, it would be the 3rd biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook in May of this year.
In our Facebook for Professionals workshop you will learn:
- how Business Professionals use Facebook
- how to set-up a business professional profile and business networking page
- examples of local and global companies
- how to set-up a group and business page
- what the difference is between the two
- how to communicate with potential clients
- how to drive traffic to your website
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Audience: job seekers; tutorial on how to use social media tools for job search. Tips on the why and how for an introduction for job search or career exploration.
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
7 Approaches to Recruiting With Facebook webinar slides by Jennifer McClure - President of Unbridled Talent, LLC for Jobvite webcast 3 15 2011.
http://unbridledtalent.com
With 500 million people using Facebook, if it were the population of a country, it would be the 3rd biggest in the world. According to CBC, 900,000 Canadians signed up for the first time to Facebook in May of this year.
In our Facebook for Professionals workshop you will learn:
- how Business Professionals use Facebook
- how to set-up a business professional profile and business networking page
- examples of local and global companies
- how to set-up a group and business page
- what the difference is between the two
- how to communicate with potential clients
- how to drive traffic to your website
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Audience: job seekers; tutorial on how to use social media tools for job search. Tips on the why and how for an introduction for job search or career exploration.
An overview to social networking sites & their usage for job search. The target audience for this presentation are individuals in career transition or newcomers to Canada - most without profiles on social networking sites.
Although this has been delivered as a workshop - it is best delivered as a series with both classroom and computer instruction time. Please contact me at socialwisdom.ca for more information.
How To Create Fun User Generated Content At A Conference - Case StudyHeidi Cohen
Want to tap into the power of live event content? This Content Marketing World (aka: @CMWorld) case study shows you how to create fun and encourage conference user generated content. Includes 3 actionable content marketing tips you can use at your next conference. Photos of marketing experts by @HeidiCohen.
7 Approaches to Recruiting With Facebook webinar slides by Jennifer McClure - President of Unbridled Talent, LLC for Jobvite webcast 3 15 2011.
http://unbridledtalent.com
Introduction to Social Media for Executives: Job Hunting with Social MediaAugie Ray
A basic 30- to 45-minute introduction to using social media for career management and job hunting. Includes data on how recruiters are using Facebook, Twitter and LinkedIn, tips for making the most of LinkedIn and considerations for how Facebook may be kept person or also used for professional networking.
Get the basics of what to do and what not to do when using Social Media to Find a Job. Which Social Networks should you use and why.....How to clean up your Profile and how to succeed in using these platforms to your benefit.
Overview - Using Social Media In HR & Recruiting - Nov 2012Jennifer McClure
Overview of concepts and best practices for using social media in Human Resources & Recruiting - Jennifer McClure, President & Chief Talent Strategist, Unbridled Talent LLC
How to Generate Revenue from Inbound MarketingRyan Hanley
Inbound marketing holds the key to small business growth in today's business landscape. In this presentation we discuss inbound marketing, content marketing and social media marketing concepts and strategies that can, if implemented with belief and dedication, drive exponential growth for small businesses, despite their Big Box competitors.
This presentation discusses the following
What roles do you need to have on your social media team.
Where to find the talent.
Who to hire.
Full of practical tips in helping you build your dream team.
How to use social media for recruiting. Social Recruiting is becoming the new norm, with sites like Facebook, Twitter, Pinterest, YouTube, Quora and others joining in alongside LinkedIn to help proactively find and learn about both active and passive candidates. This presentation highlights the who, what, when, where, why, and how of using social media for recruiting, adding statistics on social recruiting and examples of who is using what. By Amy Neumann, Director SEO/ SEM/ SMO, Northeast Ohio Media Group/ NEOMG, presented August 23, 2013 for ERC (Employers Resource Council) in Cleveland, OH.
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1. webcast march 15, 2011
jennifer mcclure
#jobvitewebcast @cincyrecruiter president, unbridled talent, llc
2. who am i?
• president of unbridled talent, llc
• 18 years - human resources
leader
• 5 years - executive recruiter
• 5 years - social media
anthropologist
3. who’s on facebook?
• has 130 friends
• sends 8 friend requests per month
• spends 15 hours & 33 minutes on facebook per
month
• connected to 80 community pages, groups &
events
>600 million users worldwide
~150 million US
SOURCE: http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-
4. 7 approaches to facebook recruiting
1. developing a strategy
2. going old school
3. social recruiting
4. attracting talent
5. content is king
6. managing your time
7. leveraging the social
graph
8. prepare a response strategy *
* before you need it
SOURCE: http://www.johnhaydon.com/2010/08/org-facebook-page-decision-
9. expect more good than bad
63% of job seekers have a
better impression of a
company that responds to
negative posts / comments
on their social media site
than those who do not
Careerbuilder/Personified survey June
2010
21. community
• 59% of job seekers agree that what is said by
others about a company is more important in
how they form their opinion about a company
than what a company says about itself
• 70% agree that positive posts from fans or
followers on a company’s social media site
would make them more likely to apply for a job
at that company
Careerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-
22. community
• 57% of job seekers expect a company to
interact with fans & followers
• Both active & passive job seekers say they use
a company’s social media page to apply to
jobs posted, ask and get answers questions and
get information – not the company’s website
Careerbuilder/Personified survey June SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-
38. build a content calendar
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
• Recognize • Post “day-in- • Ask a • Share • Chat with a • Link to • Poll
an Fan or the life” Question Company Recruiter Career Question
Employee photo(s) news information
• Schedule an
• Ask a Event • Post a Video
Question
42. employee referrals
“we have found that current employees
are the most widely used and are by far
the most trusted source of information
about organizations for candidates”
Corporate Leadership Council