This document discusses social media marketing tools from Realdeal and Realfun that help companies with large social media followings understand their audience, generate leads, drive sales, and build engagement. It explains how the tools can be used to run contests, polls, coupons and pre-launch campaigns to gather user data, remind people of purchases, and reward users for sharing content. Testimonials from companies praise how the tools helped increase sales by targeting offers to followers and their social networks.