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Cooperative Digital Marketing
WE’RE A DIFFERENT KIND OF
MARKETING AGENCY.
We tailor our social and digital marketing
technologies to work as a fully integrated member
of your marketing team.
We are rooted in the early days of social media, having
worked through its implementation in marketing
contexts for clients in many industries.
As early adopters of all new technologies, we enjoy
finding marketing applications for emerging social and
mobile platforms. We know how to adapt to the rapidly
changing social landscape — and how to lead out
clients through successful transitions into new
opportunities as they become available.
— and more than 50 other brands —
Your Brand Voice
Digital Marketing Experts
Cooperative Digital Marketing
EMAIL
DIGITAL ADS LANDING PAGE
VIDEO
TEXT
MARKETING
REVIEW
GENERATION
Realtor Cooperative
9
The New Marketing Model: Zero Moment of Truth
How Today’s Consumers Make Buying Decisions
9
Targeting Local Home Buyers
9
Where We Target Your Ideal Customers & Clients
Other ad platforms we use include: TikTok, Yahoo, Bing, Yelp, Reddit, inMobi, Rocket Fuel, and Outbrain
Digital Channels & Methods
FACEBOOK INSTAGRAM GOOGLE SNAPCHAT/TIK TOK
TWITTER INFLUENCERS REMARKETING
EMAIL CHATBOTS
Marketing Automation
Marketing Automation Benefits
Engage
Collect Data & Insights
h
Capture
Target Local Home Buyers
s
Enhanced Website
Nurture
U
Close Opportunities
Retain
c
Customer Relationships
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS
Social Media
Initial Contact
Advertising
Landing Pages
Listing Landers
Web Content
Messenger
Marketing Emails
CRM Outreach
Workflows
Text Marketing
Surveys
Content Nurture
Sales Contact
Social Monitoring
Use Hubspot to align marketing, sales and customer service to effectively leads &
customers. Each agent has the most powerful marketing platform that fortune 500
companies use at their fingertips.
HubSpot offers a full stack of software for marketing, sales, and customer service, with a
completely free CRM at its core. They’re powerful alone — but even better when used together.
Engaging Where Home Buyers
Are Paying Attention
Increase Social Connections
We believe in making every
social interaction count. We
maintain your intended
messaging and stay true to
who you are as a brand by
making connections with
human beings, not just
statistics.
Our strategy to significantly increase page
connections on Facebook & Instagram:
• Social ads targeting consumers who like mushrooms and
related target demographics (vegans, outdoor living, etc)
• Quarterly promotional campaigns that encourage people
to like and share for a chance to win a prize.
• Option to partner with vendors via promotional campaign
to expand Savory Wild’s local brand exposure.
• Website modal that encourages visitors to like the Savory
Wild Facebook and Instagram pages.
• Engaged visitor outreach and invitations to like the Savory
Wild Facebook and Instagram pages.
Conversation Marketing
Create meaningful two-way interactions with your customers in real time
Campaign Flow
FACEBOOK ADS
Engage
Collect Data
h
Capture
Target Homeowners
s
ALUMNI EMAIL
ORGANIC SOCIAL
WEBSITE
EMAIL NURTURE
REMARKETING
Nurture
U
Property Listings
1.3 Billion Active Users
1.5 Billion Active Users
22 Million Active Users in US
126 Million Active Users in US
Other Messaging Apps Include:
iMessage, WeChat, Skype, Snapchat, QQ Mobile
Messaging Apps
Email vs. Messenger
How consumers engage with each channel.
Your customers love using
Facebook Messenger!
m vs.
22.87%
Average Open Rate
3.26%
Average Click Rate
76%
Average Time to Open
Within 48 Hours
84.3%
Average Open Rate
28.3%
Average Click Rate
90%
Average Time to Open
Within 3 Minutes
Managing Your Reputation
According to
ZipRealty…
62% of home buyers
choose their realtor
based on online
reviews.
How We Help
9
YBV’s Core Digital Marketing Solutions
Additional Services
• Low-Cost Data Acquisition - We hyper target your ideal audience and
capture email address with up to 50+ data points for only $.17 per contact.
Email deliverability testing is included.
• Cold Email Marketing - Automated email outreach to new contacts with
20-45% email open rates.
• Advanced Retargeting - Custom audiences, dynamic ads, integration with
Marketing Automation using multiple retargeting platforms.
• Conversion Tracking & Reporting - We setup/manage Google Tag
Manager and implement conversion and goal tracking in Google Analytics.
• Real-Time Digital Marketing Dashboards - Cross-channel campaign
reporting, all in a real-time dashboard.
Thank you!
We’re looking forward to a long term partnership that will
deliver a highly effective cooperative digital marketing
program that will exceed your expectations.
Bryan Bruce
bryan@yourbrandvoice.com
(407) 203-6767
• Intelligent Email Marketing
• Website Development
• Website Management
• Messenger Marketing
• Digital Sales Coaching
• Full Digital Marketing Campaigns
• Text Marketing
• New Marketing Technology Testing
Other Digital Marketing Solutions We Provide:
Black Rock, Windermere
Representing over 5.5 million living alumni
Current Local Audiences & Owned Data
74K
People, 10 mi. Radius 21+,
explicitly like steakhouses
11,408
Opt-in email subscribers
1,280
Opt-in text subscribers
660K
People 10 mi. Radius, 21+ who
like eating at restaurants
1,385
Positive reviews
6,354
Facebook page followers
Top Videos This Quarter
Significant Increase in Call Volume
804
Calls to location in August 2019
1,760
Calls to location in August 2020
vs.
118.9% increase YoY
Review Generation & Management
vs.

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Douglas Elliman Digital Marketing Presentation

  • 2. WE’RE A DIFFERENT KIND OF MARKETING AGENCY. We tailor our social and digital marketing technologies to work as a fully integrated member of your marketing team. We are rooted in the early days of social media, having worked through its implementation in marketing contexts for clients in many industries. As early adopters of all new technologies, we enjoy finding marketing applications for emerging social and mobile platforms. We know how to adapt to the rapidly changing social landscape — and how to lead out clients through successful transitions into new opportunities as they become available. — and more than 50 other brands — Your Brand Voice Digital Marketing Experts
  • 3. Cooperative Digital Marketing EMAIL DIGITAL ADS LANDING PAGE VIDEO TEXT MARKETING REVIEW GENERATION Realtor Cooperative
  • 4. 9 The New Marketing Model: Zero Moment of Truth How Today’s Consumers Make Buying Decisions
  • 5. 9
  • 7. 9 Where We Target Your Ideal Customers & Clients Other ad platforms we use include: TikTok, Yahoo, Bing, Yelp, Reddit, inMobi, Rocket Fuel, and Outbrain
  • 8. Digital Channels & Methods FACEBOOK INSTAGRAM GOOGLE SNAPCHAT/TIK TOK TWITTER INFLUENCERS REMARKETING EMAIL CHATBOTS
  • 11. Engage Collect Data & Insights h Capture Target Local Home Buyers s Enhanced Website Nurture U Close Opportunities Retain c Customer Relationships STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS Social Media Initial Contact Advertising Landing Pages Listing Landers Web Content Messenger Marketing Emails CRM Outreach Workflows Text Marketing Surveys Content Nurture Sales Contact Social Monitoring
  • 12. Use Hubspot to align marketing, sales and customer service to effectively leads & customers. Each agent has the most powerful marketing platform that fortune 500 companies use at their fingertips.
  • 13. HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.
  • 14. Engaging Where Home Buyers Are Paying Attention
  • 15. Increase Social Connections We believe in making every social interaction count. We maintain your intended messaging and stay true to who you are as a brand by making connections with human beings, not just statistics. Our strategy to significantly increase page connections on Facebook & Instagram: • Social ads targeting consumers who like mushrooms and related target demographics (vegans, outdoor living, etc) • Quarterly promotional campaigns that encourage people to like and share for a chance to win a prize. • Option to partner with vendors via promotional campaign to expand Savory Wild’s local brand exposure. • Website modal that encourages visitors to like the Savory Wild Facebook and Instagram pages. • Engaged visitor outreach and invitations to like the Savory Wild Facebook and Instagram pages.
  • 16. Conversation Marketing Create meaningful two-way interactions with your customers in real time
  • 17. Campaign Flow FACEBOOK ADS Engage Collect Data h Capture Target Homeowners s ALUMNI EMAIL ORGANIC SOCIAL WEBSITE EMAIL NURTURE REMARKETING Nurture U Property Listings
  • 18. 1.3 Billion Active Users 1.5 Billion Active Users 22 Million Active Users in US 126 Million Active Users in US Other Messaging Apps Include: iMessage, WeChat, Skype, Snapchat, QQ Mobile Messaging Apps
  • 19. Email vs. Messenger How consumers engage with each channel. Your customers love using Facebook Messenger! m vs. 22.87% Average Open Rate 3.26% Average Click Rate 76% Average Time to Open Within 48 Hours 84.3% Average Open Rate 28.3% Average Click Rate 90% Average Time to Open Within 3 Minutes
  • 21. According to ZipRealty… 62% of home buyers choose their realtor based on online reviews.
  • 23. 9 YBV’s Core Digital Marketing Solutions
  • 24. Additional Services • Low-Cost Data Acquisition - We hyper target your ideal audience and capture email address with up to 50+ data points for only $.17 per contact. Email deliverability testing is included. • Cold Email Marketing - Automated email outreach to new contacts with 20-45% email open rates. • Advanced Retargeting - Custom audiences, dynamic ads, integration with Marketing Automation using multiple retargeting platforms. • Conversion Tracking & Reporting - We setup/manage Google Tag Manager and implement conversion and goal tracking in Google Analytics. • Real-Time Digital Marketing Dashboards - Cross-channel campaign reporting, all in a real-time dashboard.
  • 25. Thank you! We’re looking forward to a long term partnership that will deliver a highly effective cooperative digital marketing program that will exceed your expectations. Bryan Bruce bryan@yourbrandvoice.com (407) 203-6767 • Intelligent Email Marketing • Website Development • Website Management • Messenger Marketing • Digital Sales Coaching • Full Digital Marketing Campaigns • Text Marketing • New Marketing Technology Testing Other Digital Marketing Solutions We Provide:
  • 26. Black Rock, Windermere Representing over 5.5 million living alumni Current Local Audiences & Owned Data 74K People, 10 mi. Radius 21+, explicitly like steakhouses 11,408 Opt-in email subscribers 1,280 Opt-in text subscribers 660K People 10 mi. Radius, 21+ who like eating at restaurants 1,385 Positive reviews 6,354 Facebook page followers
  • 27. Top Videos This Quarter
  • 28. Significant Increase in Call Volume 804 Calls to location in August 2019 1,760 Calls to location in August 2020 vs. 118.9% increase YoY
  • 29. Review Generation & Management vs.