Overview of the 2015 BrandedTray Core Program Brian Robinson BrandedTray Digital C:415-215-7448 e: brobinson@brandedtraydigital.com

1. + BRANDedTRAY
&
Client
2015 Core Program

2. +What’s New for 2015?
BRANDedTRAY’s integrated marketing triple play
Step 1. In The Game Step 2. ContestWeb Page Step 3. ROI Measurement
Brand exposure lands
right in fans’ laps with
BRANDedTRAY. But
the brand reaches far
beyond the stadium.
Drive traffic to contest web
page to capture leads and
increase brand exposure
through social media.
We provide insight into
campaign effectiveness
and measure the impact of
your digital promotions
with BRANDedTRAY

3. +

4. +Step 1: In The Game
New Physical Tray Designs
• Clear calls to action leads to better conversion rates
• Clean, eye-catching design with a clear intention
• Promotions specific to the event, not generic

5. +Step 2: Digital Campaigns
Get an eye-catching, professional contest page that amplifies
your offer and entices visitors to leave you their contact
information.We employ the latest techniques in marketing,
design, and web technology to convert more leads and
generate more sales for you, no matter what device your
visitor uses.
Branded Contest Web Page
Custom landing pages to extend program reach

6. +Step 2: Digital Campaigns
Sweepstakes Custom Landing Page which can be A/B
Tested across different trays.
Sample ThankYou page promoting other brand
digital campaigns.

7. +Step 2: Digital Campaigns
Using hashtags on the tray to generate a social buzz

8. +Step 3: ROI Measurement & Analysis
Measure the ROI of the tray in one dashboard
• Test ROI on promotions and see which
perform better than others
• Run reports on any data points
and compare campaigns against one
another
• Collect emails and any other data that
you request of fans
• Measure conversion rates, click-
through rates, drop-offs, and more

9. +Digital Campaigns
Services included in Core Program
Graphic
Design
Campaign Branding & Strategy
Your brand is your business.The visual system that
expresses your personality, communicates your values,
and distinguishes you from your competitors.With your
close involvement, we gather information and examine
your promotions to visually interpret your campaigns
into campaign micro sites and social media apps.
Designs include:
• Mobile Compatible Web Page
Some sample promotions include:
• Sweepstakes
• Coupons
• Social Media
• Polls
Hosting
Robust Hosting Infrastructure with 99.99% uptime
Your pages are hosted on Amazon Web Services S3 servers.
We do nightly backups of the database that contains your
page sources and that database is replicated in real time
across our servers.
Pages are replicated across four fully redundant servers
US-West, US-East, Singapore, and Ireland.
Any page data (lead information, uploaded assets, and page
statistics) is replicated across our US servers.
Failover
We automatically detect and route around any failures in any
one of our data centers using Amazon's Route 53 DNS and
latency-based routing.This automatic failover means that a
single error in any one data center will only affect a portion of
published page traffic for a short amount of time (within
minutes).
Load Balancing
Our page serving is "latency balanced" amongst all four data
centers.Visitors to your published pages are directed to the
closest data center from a network latency perspective to
ensure the fastest page load time possible.

10. +Digital Campaigns
Services included in Core Program
Development &
Implementation
Because a campaign is only as successful as its
implementation, we take a holistic approach to brand
application, channeling the design process to the web
experience.
Placing emphasis on human experience, User
Interface (UI) and User Experience (UX) experts will
design and develop powerful contests, sweepstakes,
coupons, and more to grow your fans and amplify your
marketing.
Optimization
& Analytics
Optimization:
A/B testing lets you find out what your customers think,
and allows you to prove which version of a page converts
better - removing conjecture and opinion based testing.
Analytics:
Get complete statistical data on how your promotions are
converting, including visits, unique visits, conversion rate,
& more
• Test ROI on promotions and see which perform
better than others
• Run reports on any data points
and compare campaigns against one another
• Collect emails and any other data that you request of
fans
• Measure conversion rates, click-through rates, drop-
offs, and more

11. +

12. +Social Media Promotions
Turnkey social campaigns with Facebook
Sweepstakes Coupons Photo Contests HTML Fangate Video Contests Instant Win Polls Pin To Win
Tab For Twitter Instagram Tab Pinterest Tab YouTube Tab Deals Group Deals Leaderboard Rewards
Prize Claim Pick A Winner Quizzes Promote Offer Promote Post Audience
Management
Ad Triggers Website
Remarketing

13. +Social Campaign Recommendations
Recommended for In-Game Promotions
(All Applicable to 2015 Opportunities)
Sweepstakes Coupons Photo Contests
Instant Win Polls Pick A Winner
In-game polls could yield
results – for example,“Vote
For Player Of The Game”
where fans can vote and see
results in real time.
Quick way to build traffic
around a post and automate
the picking of a winner.
Entice users to take photos –
for example,“Selfie
Contest” or “Biggest Fan”
contest.
Enter to receive a Coupon
Code – which could be
applied at the game itself or
online.
Users find out right away if
they won – the application
tells them if they are a
winner or not.
Sweepstakes could be as
basic as promoting tickets
to next year’s games,
giveaways for exclusive
merchandise and more.

14. +Sample Social Campaign
Leverage the power of the largest social network on the
Internet — Facebook. Increase engagement, get more
page likes, and convert fans to leads through
sweepstakes, contests, giveaways, and other exciting
promotions.
• Use social media to drive fan engagement and
spread brand awareness
• Build Tray concepts around social media
promotions
Sponsored Facebook App
Extend your offer beyond the stadium to friends of friends for a truly viral campaign!
Promote Facebook app on Fruit Vines digital properties
Photo Contests
“Able to snag a picture at
the game? Post your picture
here and enter to win!”

15. +Sample Social Campaign
Sample Facebook social campaign for Fruit Vines

16. + BRANDedTRAY
&
Client
THANKYOU!