LeadFamly provides marketing gamification software to help companies cut through noise and connect with target audiences. The document discusses trends in 2020 like personalization and intent data. It also shares how Montana uses LeadFamly's games for awareness campaigns, like quizzes and puzzles, which resulted in increased permissions and traffic. Examples of other awareness campaigns are provided, and key takeaways emphasize personalizing experiences, creating authentic content from the audience's perspective, and being creative to stand out.
AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide.
Read Gary Fox's presentation 'Reach Your Customers Everywhere' from Oi15
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AdRoll is the global leader in retargeting, with over 15,000 active advertisers worldwide.
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With the ubiquity of mobile search and rise of voice interactions, it’s more important than ever to make calls a critical part of your paid search strategy. The latest advances in call intelligence and AI make it possible to get real-time, closed loop attribution and customer intent data from calls. Learn how Fortune 500 brands are leveraging this technology to optimize their bid strategy, lower acquisition costs, and drive more revenue from paid search.
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-----
In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!
Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.
In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:
Google’s own insights into the hotel booking funnel and the omnichannel traveler
Search marketing and other key digital strategies for driving the right kind of traffic to your website
Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
Personalization marketing in a data-driven world
Measuring for success—balancing instant results with a long-term marketing strategy
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Webinar with Stay Wanderful, Revinate, and Travel Tripper. Recording available at https://youtu.be/o4zCQrA9vmU.
-----
In a digital marketplace where guests have millions of accommodation options at their fingertips, the hotel industry has had to rethink the concept of guest loyalty. This is especially true for independent hotels, which don’t have the traditional points-based structure that come with brand affiliation. But even that method is changing, as guests look for more instant gratification and personalization in their travels.
In this webinar, you’ll learn about new ideas and perspectives on guest loyalty, and how it’s evolving to meet the digitally savvy traveler of today. Executives from Stay Wanderful, Revinate, and Travel Tripper will discuss:
The changing face of guest loyalty for hotels
Moving away from points-based loyalty structures to instant rewards
Using guest data to personalize loyalty recognition
The importance of integrating customer loyalty programs into the booking process
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Marketing strategies with the highest return on investment in digital marketing.
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2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
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emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
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Webinar: Optimize your direct booking funnelNancy Huang
Webinar with Travel Tripper, Voyat, Google, and Highgate Hotels. Originally aired 22 March 2017. View the recording at: https://youtu.be/HRf9VV8ubbI
-----
In a complex digital marketplaces where the major OTAs and metasearch sites claim the lion’s share of traffic and have billions to spend on marketing, can hotels still compete effectively with their own websites? The answer is yes!
Even with modest budgets, independent hotels can still make smart investments in digital marketing that help to drive traffic and ultimately increase overall direct bookings.
In this webinar, learn about new discoveries, techniques, and tools that will help you strengthen your digital marketing strategy and optimize conversions on your hotel website. Executives from Travel Tripper, Voyat, Google, and Highgate Hotels will discuss:
Google’s own insights into the hotel booking funnel and the omnichannel traveler
Search marketing and other key digital strategies for driving the right kind of traffic to your website
Optimizing for conversions—how to ensure that travelers book on your site, not elsewhere
Personalization marketing in a data-driven world
Measuring for success—balancing instant results with a long-term marketing strategy
Fresh perspectives on guest loyalty for independent hotelsNancy Huang
Webinar with Stay Wanderful, Revinate, and Travel Tripper. Recording available at https://youtu.be/o4zCQrA9vmU.
-----
In a digital marketplace where guests have millions of accommodation options at their fingertips, the hotel industry has had to rethink the concept of guest loyalty. This is especially true for independent hotels, which don’t have the traditional points-based structure that come with brand affiliation. But even that method is changing, as guests look for more instant gratification and personalization in their travels.
In this webinar, you’ll learn about new ideas and perspectives on guest loyalty, and how it’s evolving to meet the digitally savvy traveler of today. Executives from Stay Wanderful, Revinate, and Travel Tripper will discuss:
The changing face of guest loyalty for hotels
Moving away from points-based loyalty structures to instant rewards
Using guest data to personalize loyalty recognition
The importance of integrating customer loyalty programs into the booking process
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Search is becoming less of a query and more of a conversation. Why people search hasn't changed, but how they search has. Predictive search, Google Post, and Facebook M will become some of the biggest drivers of change in 2017, which brings to the forefront the importance of how consumers experience interactions with brands. Join David Schoonover, senior manager and head of digital, social, CRM and .com at Kia Motors America, as he steps through how the next phase of search will transform the relationship between brands and consumers.
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Marketing strategies with the highest return on investment in digital marketing.
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Looking to boost ROI and save money on Ad spend? National Positions SEM experts team up with marketing strategies from Google to give ecommerce businesses insight into how to maximize your Google Adwords campaign. Learn more at http://www.nationalpositions.com/
In the fast-paced world of Facebook advertising, cutting edge is king, and the marketplace is rife with people selling silver bullets. Savvy marketers know they can’t lazily rely on a conversion campaign to get it done for them any longer: higher-funnel awareness, ongoing engagement and good ol’ fashioned brand building are key to kicking ass.
12 Ways Insurance Providers Can Increase Lead Quantity And Quality in 2017The Web Showroom
It is more difficult than ever for insurance businesses to attract high quality customers from digital. Changes in the digital landscape, a more sophisticated consumer and ever increased competition have had a compounding effect in 2016.
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2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
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emedia and Pardot set out to discover the latest and greatest lead nurturing strategies currently deployed by the top tier marketers to drive their prospects through the buying cycle.
This report draws its conclusions from a 2016 survey that polled a large sample of B2B marketers based in EMEA and US/NA.
Insight into the mind of your peers: Discover the benefits that marketers have reaped, challenges they've faced and the future goals that they're now aspiring to.
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Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Discovering new drive for Business Growth: Digital MarketingLee Myeongho
Learn how to reach, engage and convert your target audience into customers. The talk is aimed at promoting the value of digital marketing and discussing how you can improve your marketing capability by following the step-by-step process that brings your business to the next level.
Dynamo Kings Sales Enablement Ebook.pdfMaazRahman8
A sales enablement overview with details on how organisations can benefit from using professional social media and technology to strengthen relationships with customers and drive more opportunities.
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Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
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Top 8 Benefits of Digital Marketing for Business and Students-NextGen Marketi...Nextgen Marketing School
Find top 8 business improvement benefits for small to large level business, promote your business digitally, also know how digital marketing course is beneficial by learning it for students, job seekers, freshers, and working professionals.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
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https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
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Kyiv PMDay 2024 Summer
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3. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
4. Meet Mads and Phoebe.
Mads Ejsing
Mads is the Product
Specialist at LeadFamly.
Mads is an expert when it comes
to developing high-performance
gamification campaigns.
Phoebe Berke
Phoebe is the Academy
Manager at LeadFamly.
Phoebe creates the e-learning videos,
and she’s one of the friendly faces
on the chat support.
6. LeadFamly empowers you to connect with and activate your target audience
with marketing gamification. Our software platform is easy to use, and it allows
you to design and promote your own online marketing games. With 25 different
game concepts to choose from, you can find just the right concept to reach
your marketing goals.
Founded in 2017 in Aarhus, Denmark
400 customers in Finland, Germany, the Netherlands, Scandinavia, and the UK including
Arla, Coca Cola NL, Grundfos, McDonald’s, Neste Oyj, Pfizer, Vero Moda, Volvo, and many more
Latest game releases: Shoot The Duck, Snake, Video Quiz
LeadFamly
9. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
10.
11. Focus on customers, not sales
Create content that is highly shareable and FUN
Questions to address in the awareness phase
What products or services does your brand offer?
Why does your audience need your products or services?
What problems are your customers facing?
What solutions and options does your brand provide?
Lifecycle Marketing
Awareness
Source: Alexa
15. Personalization
Why it matters
Defined as “personalized marketing or one-to-one
marketing, is the practice of using data to deliver
brand messages targeted to an individual prospect.”
90% of respondents in Epsilon survey said
personalization is appealing
We’re not all Amazon or Netflix — we have to choose
the level of personalization we can do well
Sources: Instapaper, Epsilon survey (n=1000)
16. Intent Data
Here’s our take
Two types: internal and external
You have more access to intent data than
you realize
More insight on an individual level, more likely
to win the sale
Sources: Martech Zone
17. Intent Data
can help…
Source: Martech Zone
How intent data can be used collaboratively
between Sales and Marketing:
Discovery of more active sales leads
Reduction of churn and boosting customer loyalty
Successful interaction with target accounts
Early insertion for brand recognition and establishment
of value
18. Death of the third-party cookie
’Ask and ye shall receive’
Transparency matters
Find new ways to gather info
Adopt now
19. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
20.
21. Why are we fans of gamification?
Montana
A perfect match between our
brand values and what LeadFamly offers
We have already doubled our permissions
and they are staying!
Playfulness is a great way to introduce and
reintroduce our brand and products
22. Start simple and keep
brand in mind
Montana
Game type:
Quiz
Purpose:
Increase permissions
Create awareness of new
catalogue and colors
23. Results
Montana
7 campaigns,
gave great insights in focus markets
57 % new permissions
of all unique permissions
62.3 % conversion rate
in main market, Denmark
55.3 % opened the catalogue
24. Brand is important, but
what about past learnings?
Montana
Game type:
Priority Puzzle
Purpose:
Increase permissions
Increase customer brand knowledge
Create traffic to the campaign page
25. Results
Montana
84.1 % new permissions of all
unique permissions
Lower conversion rates, but very strong
permissions due to placement of
registration page
57.6 % clicked on the CTA to our
campaign landing page
26. Learnings & upcoming campaigns
Montana
Keep you brand close, but your
learnings closer
In the future, we want to focus on
long-term campaigns
Personalization is interesting
both on a B2C and B2B level
27. Agenda.
Three trends for marketers to watch in 2020
How Montana gamifies their awareness
campaigns and the results
Inspiration station: great examples of
awareness campaigns
Q & A
32. AwarenessBavaria - Royal Swinkels Family Brewers
Purpose
Gather votes to nominate the
Dutch Carnaval for the Nobel
Peace Prize — and indirectly
drive sales
Results
Campaign is still live 🥳
33. Next steps…
What’s your pain point?
Who’s your target audience?
“Known unknowns” - what does your audience not know that
you want them to know?
What do you know about their preferences?
34. KeyTakeaways.
Personalize the experience when you can.
Authentic content — put yourself in your audience’s shoes.
Don’t be afraid to challenge your audience.
To stand out, be creative. Think of the best known awareness
campaigns— they were unexpected.
