Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
Introduction to Digital Marketing for Small BusinessLauren Hotson
This presentation was created and shared live at Salty Volt in Bali on November 3rd, 2014. It was created to paint a picture of the current digital marketing landscape and identify the main digital marketing channels that small businesses can easily access and engage to help grow their business.
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
How Consumers Buy Today - Harnessing the Buying Journey to Get More CustomersTodd Ebert
It’s not debatable that the Internet and social media have changed the way we communicate, learn, work, play, and buy. So, have you taken the time to really think about the process your customers take to find you, research you, compare you to competitors, and ultimately choose you? We call that process the consumer buying journey, and this ebook explains how to apply it to your marketing strategy in order to get more customers.
Presentation used to support a training session run at BCF Technology to embrace digital marketing technologies tools
BCF technology is a worldwide provider of animal and veterinary diagnostic imaging solutions.
See more at www.insivia.com.
These days, with so much competition in the digital marketplace, it’s important to have effective PPC and advertising campaigns that are planned and executed well. So many businesses just hemorrhage out cash without seeing the results they want.
In this seminar, Insivia founder and CEO Andy Halko explains how you can improve ROI from PPC and paid advertising. You will learn how how the bidding process works, what a quality score is and why it impacts your PPC, and how to create retargeting ads that drive conversions.
September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
Product Marketing - New Trends in Digital Marketing Acta School
This presentation explains the basic principles of Product Marketing, including positioning, customer benefits, jobs to be done, user testing.
Examples: Intuit, QuickBooks, TaskRabbit, TransferWise, MarketInvoice, Intercom.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
10 Ways to Make Your Affiliate Program Stand OutAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Get ready to take home 10 practical tips to pull ahead of your competitors in marketing to affiliates and through them. Examples-packed presentation. Q&A at the end.
Multi-channel Digital Marketing PresentationJomer Gregorio
The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.
Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
September 2011 - Marketing Roundtable - David LewanAnnArborSPARK
September's panel will discuss how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.
Social Media’s Next Big Shift: From Shoppable to BuyableCatalyst
Originally presented by Kieley Taylor (Head of Social, Catalyst) at WPP's Checkout Event in February 2017, this presentation addresses social media's shift from shoppable to buyable, including strategies for driving business results through social programs.
Instagram has launched advertising for all brands. Find out what's new, why you should use it and how to get started. Brands like Taco Bell, Electronic Arts and Michael Kors are already using Instagram ads. With over 300 million Instagram users, you don't want your brand missing out! By Social@Ogilvy's Hannah Law and Neo's Daniala Badalan.
Overview of digital marketing channels
The role of search in marketing strategy and customer journey
How Google search works
Learn the basics of SEM including SEO and PPC
Product Marketing - New Trends in Digital Marketing Acta School
This presentation explains the basic principles of Product Marketing, including positioning, customer benefits, jobs to be done, user testing.
Examples: Intuit, QuickBooks, TaskRabbit, TransferWise, MarketInvoice, Intercom.
Stephen Wind-Mozley, Digital Director of Virgin Media Business goes through the 7Cs of effective digital marketing: customer, content, conversion, context, community, convenience, cohesion and how they can help SMEs succeed.
This deck was originally presented on an FSB webinar in September 2016
A consistent message across platforms, especially your website and Facebook business page makes all the difference in reaching potential and returning clients. There is value in creating an online strategy to accurately reflect the experience which you offer customers in your brick & mortar store. Platforms such as Google Business and other social channels will also be discussed.
Email Marketing in the Digital Age: Trends, Best Practices and PredictionsFlightpath Inc
Email marketing isn't new but the fact remains: 88% of US consumers check their email daily. On its own or in conjunction with channels like social media and mobile, email remains a key route to address 2014 marketing priorities.
This presentation covers the important email marketing trends you’re likely to see in your inbox in the next several months—in addition to tips and tricks we have garnered from our experience running successful email campaigns for clients like Goya, Minwax and more.
10 Ways to Make Your Affiliate Program Stand OutAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Get ready to take home 10 practical tips to pull ahead of your competitors in marketing to affiliates and through them. Examples-packed presentation. Q&A at the end.
Multi-channel Digital Marketing PresentationJomer Gregorio
The presentation file for my Speaking Engagement on CavSu's Kick-off 2015: Turning the New Age of Technology into Marketing Advantages.
Big thanks to Cavite State University - Main Campus and Jma-cvsu Chapter.
http://www.spiral16.com Social media ROI is tough to calculate because its a financial metric, and social media's value is not inherently financial. But the challenge isn't new -- finding ROI is difficult in other programs and campaigns as well. This presentation gives you 6 steps you can follow to measure an effective social media program.
Digital Marketing Strategies for TravelPedro Tavares
Travel Business is facing disruptive challenges. New consumer trends, different experiences and expectations demand some industry reinvention. This presentation is about understanding this new traveler and to explore how (digital) communication with new tools and better consumer knowledge can bring the competitive advantage to keep ahead of the competition.
Marketing and online advertising tips for schools and summer camps, with a specific angle of connecting with middle to upper income families. Learn about advertising online, in directories, bidding on google keywords and advertising via social media.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
How to Optimise the Efficiency of Your Digital CommunicationLa French Tech
Discover 6 easy tips that will help you to get the maximum out of your digital communication. Optimize your paid media and owned media approach of the Internet in order to generate online visibility and improve your digital ROI.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Social Media Conversion, SFU Bus450, Fall 2015.pptxJeff Salzsauler
An introduction to social media conversion for beginners, covering:
Section 1: Defining Conversion
Section 2: Basic Conversion Strategy
Section 3: Case Studies
Section 4: Conversion Optimization
Digital Marketing is presenting yourself at the right moment and at the right place to capture the customer digitally! Dtech helps you to deliver a better value than your competitors with Digital Marketing campaigns.
Building Your Online Strategy
Yean Cheong, eMitch, is a true integrated marketer with the ability to develop digital strategies in synergy with other media, delivering optimal through-the-line results to clients. Yean is currently the Digital Strategy Director at Mitchell Communications Group - Australia's largest media company.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Similar to Social Media and Retail - December 2010 (20)
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
9. Opportunities: 3. Encourage sales by making online reviews available in-store. 898 reviews Sephora’s in-store displays promote using their mobile app to see reviews, and some stores accompany products with printed customer reviews.
Old Spice: http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video/ eBags: http://www.slideshare.net/colleencar/increasing-social-media-roi-using-gladwells-tipping-point-framework-4539106 Gap: http://www.zdnet.com/blog/btl/groupons-11-million-gap-day-a-business-winner-or-loser/38259 Dell: http://www.bgr.com/2009/12/08/dells-twitter-account-generates-6-5-million-in-revenue-over-2-years/
Although online shopping is common in the United States, in Canada, a recent report indicates that e-commerce websites account for only 5% of retail sales. That’s why retailers are interested in driving in-store traffic through online promotions. The difference is that they’re using multiple social channels to do so: Facebook, Twitter, Foursquare, and new group buying websites such as Groupon. For example, a recent promotion where The Gap offered a $25 for $50 gift certificate deal resulted in sales of $11M.
In Canada, Chapters Indigo makes it follow nearby stores on Facebook so that you can find out about events.
Canadian Tire posts browseable versions of their weekly flyer inside Facebook as well as on their website. People can share deals right from the flyer itself.
Building on the success of group-buying sites such as Groupon and Teambuy, other retailers have started experimenting with collective buying as well. Here, Walmart has a Facebook application that offers a deal once enough people have voted by “liking” the deal. When people “like” a deal, it’s shared with their social network. Rewards can also be tied to actions such as viewing an ad on Youtube and liking the ad there as well.
Chapters Indigo also encourages people to interact with their pages on Facebook in exchange for exclusive promotions.
Many retailers have added reviews to their e-commerce websites, either using built-in functionality or cloud solutions like Bazaarvoice. Sephora, a cosmetics retailer, takes this a step further by making client reviews part of the in-store display and making them available on an iPhone application. Customers can scan any product to find information, ratings, and reviews. See http://ryanspoon.com/blog/2010/01/25/sephora-online-user-reviews-in-live-stores/ for a picture.
Other companies are working on simplifying and expanding the reach of customer reviews. For example, Levi’s integrated their e-commerce website with Facebook so that you can recommend a pair of jeans to your friends by clicking on the “Like” button. Not only that, if you log in using Facebook, you can see which pairs of jeans your friends like.
A teen clothing retailer, Wet Seal, has an iPhone application and a Facebook application that allows fashion-conscious teens to put together complete outfits. People browsing through the outfit gallery can click on any set and reach an e-commerce page with the individual items all ready to be added to the shopping cart.
Retailers are adding more cooperative features to their web and mobile interfaces. For example, Mattel offers social shopping, which allows people in different locations to shop together using the same website. People can invite others through Facebook, Twitter, MySpace, e-mail, or instant messaging for a shared browsing session.
Retailers are taking that shared shopping experience in-store as well. For example, in select Diesel stores, shoppers can take pictures of the outfits they’re trying, upload those pictures to Facebook, and get their friends’ feedback. In Canada, Town Shoes ran a promotion for video confessions of shoes, and there was an in-store video booth for people to record videos.
Retailers are also working on making it as easy as possible to shop wherever people are – and on the Internet, that means Facebook, more and more. Companies such as 1-800-Flowers, Heels.com, and even Delta Airlines are experimenting with Facebook storefronts and the ability to transact from the Facebook news feed.
On YouTube, French Connection UK has posted fashion videos with annotations that link to where people can buy the specific items online.
Suppliers are also taking advantage of new channels. For example, Max Factor UK uses Facebook to go directly to customers. Proctor and Gamble partnered with Amazon and Facebook for this storefront.
Retailers also use social media to advertise jobs, reaching a wide number of potential employees and making it easier for people to refer others.
And finally, retailers use social media to connect with customers before and after sales. For example, Best Buy created a Twelpforce – a help force on Twitter – to answer technical questions and provide pre- and post-sales care. Over 2500 Best Buy employees monitor messages to and mentions of Best Buy.
You might have heard some of the previous ideas. You’ve probably also heard many concerns. Rising customer expectations put pressure on companies to innovate or lose market share. It’s not enough to have a website that acts like a brochure; people expect to be able to buy things online. It’s not enough to offer e-commerce; people expect reviews. It’s not enough to offer reviews; people expect you to engage with them and respond to feedback. But both action and inaction in social commerce have their own risks. Companies ignore social media at their own peril. Dissatisfied employees, partners, or customers, like the singer whose guitar was broken by United Airlines, can quickly create a public relations mess. Many companies do not have social media guidelines for their employees and may not regularly listen to what customers are saying about them. Complicating this is the fact that both regulations and platforms are moving targets. For example, in the US, promotions can run afoul of new disclosure rules from the Federal Trade Commission. The Facebook platform changes rapidly, which means companies that use this as a major platform need to be flexible, ready to adapt if either policy or technology requires it. And it’s not just about the technology. Even if organizations build social commerce into their retail strategies, there’s no guarantee that their customers and communities will adopt it. It takes work to encourage adoption and community engagement both inside and outside a company.
Will these platforms be around? It looks like momentum isn’t slowing. Here are their current business models.