This is a social media strategy, I had created for a Bicycle wholesale dealer 'Sangam International' to increase brand awareness and increase sales proceeds. ------------------------------------------------------------------------- Great Offers on Wordpress Hosting http://affiliates.hostgator.in/affiliate.php?id=11770

1. Social Media Strategy
Sangam Cycles International

2. What Does Digital Strategy include?
 Design
 SEO
 Social Media Marketing
 In Bound Marketing
 Adwords
 Videos
 Email Marketing and much more

3. Objective
 The main objective for Sangam International is
to position themselves as the premier source
for bicycle and bicycle component deals.

4. How to approach?
 Create customer awareness regarding the
products offered.
 Develop the customer base
 Work toward building customer loyalty

5. What is the message for target
audience?
 Sangam seeks to communicate is that they are
the one-stop source for great deals.

6. What’s The Approach?
The first method will be participation at the
national trade shows

7. How it will help?
This will develop a visible booth to highlight the
products and communicate to the manufacturers
that we are a source for getting rid of their
overstocks.

8. Marketing Mix!
 Pricing: Discounts and offers will be designed
based on profit margin and Inventory.
 Distribution: All products will be distributed from
Sangam warehouse to any sellers across
country through Flipkart,Amazon and Snapdeal.
For International orders; Amazon Global store.
 Advertising and Promotion: Sangam will use a
multi-pronged advertising campaign through
Google Adwords and Facebook to generate
visibility.
 Market Survey: Online and Offline Surveys to
understand the throught process of the
consumers and make suitable changes.

9. Social Listening
 Track public perception of your brand.
 Identify the topics you need to be talking about.
 Keep a pulse on the industry, where it’s going,
how it’s being perceived.
 Perform customer research.
 Conduct competitive research.

10. Data Analysis
 Social Media – Facebook insights to get a
broad understanding of who engages with the
brand.
 Google Analytics – It gives you a great deal of
data on where people come from to find.
 Google Search Console - It will give the
keyword terms to help put piece together these
fragments.
 Feedback Survey – It is key to understanding
who your client personas are, their interest and
demographics

11. Content Generation
 Awareness: Search engines (SEO), social
networks (Facebook,Twitter), publishers
(Yourstory) & blogs (Website blog)
 Decision: The eCommerce listing; prices,
promotions & products. Amazon FBA will be a
good idea.
 Promotions: Share products on social media to
boost online sale.
 Loyalty: Emails Campaigns, Facebook
Campaigns; Offer, discounts.

12. So what to do?
 Google Shopping AD: Ensure that you are
marked up for Google Shopping instead of Text
or Display AD
 E-commerce: Are the products sold on
Amazon,Flipkart? Why no?
 Facebook Live: 80% of brand audiences would
rather watch live video from a brand than read a
blog
 Offline Events: Marathon, Rallies, Awarness
campaigns

13. Thank You!