This document discusses social media best practices and case studies from the Social Media Club in Casablanca. It outlines key social media metrics like followers, reach, engagement and provides tips for boosting edgerank, optimizing organic/paid/earned media, and geotargeting campaigns. Two case studies are presented: an exclusive Yves Saint Laurent sale on Facebook that drove engagement and sales, and a Cacharel campaign using QR code coupons in Spanish stores to convert fans into customers. The document promotes the Tigerlily social media management platform and provides contact details.

1. Rules of Social Engagement
KPIs, best practices & case studies
Social Media Club Casablanca

2. Why choose a platform ?
Collaboration
• Transpose your current validation process
• Notify and alert your team easily
• Manage permissions
Management & Localization
• Manage your localized applications
• Adapt your campaigns
• Geotarget your actions
Optimization
• Maximize your reach
• Optimize the engagement of your community
• Raise awareness and develop monetization
« I endorse the need for a tool like Tigerlily » Christian Hernandez, Director UK & Pan-Euro, Facebook

3. They trust us
More than 80 Brands & Agencies

4. Rules of social engagement
1
KPIs
2
Best practices
3
Case studies

5. 1
KEY
SOCIAL KPIs

6. Fan, Followers & user acquisition

7. Fan, Followers & users acquisition

8. Reach & Impressions

9. Reach & Impressions

10. Engagement & virality

11. Engagement & virality

12. Traffic acquisition & Conversion

13. Traffic acquisition & Conversion

14. BEST
PRACTICES
2

15. #1 Boost your edgerank
Add tags to your posts
See which topics perform
the most
1
Filter published posts by tags
2
3

16. #2 Optimize your social mix (Organic / Paid / Earned)
See what your reach is
made of
1
Optimize your earned
media
Compare campaigns
and iterate
2 3

17. #2 Optimize your social mix (Organic / Paid / Earned)
By the way, this is not
good !
But Ads got better
eventually
Though some more
content might have
helped boosting earned
media

18. #3 Geotarget campaigns to increase conversions

19. #3 Geotarget campaigns to increase conversions

20. #3 Geotarget campaigns to increase conversions

21. #4 Create Social by design experiences
Spread user actions across
Newsfeed, Ticker and Timeline
Open GraphIntegrate social services
Mashup Facebook, Twitter, YouTube,
Instagram, Spotify, Klout, etc.

22. #5 Think Mobile
50% traffic from
mobile & tablets

23. CASE
STUDIES
3

24. Yves Saint Laurent «Devoted to fans» - exclusive sale
Exclusive
Sale
Promote
via Facebook Ads
Convert
Engagement & Conversions

25. Success Story
EXPLORE
ORDER
COMMENT

26. Success Story
Unique visitors
12,002
New fans
6,280
Engagement rate
x2
Revenue
€ 80,275
Localization
UK
US
FR

27. Introducing an in-store experience to let fans better experience the fragrance in real life.
Graphic Design by Dagobert
CACHAREL AMOR AMOR QR CODE COUPONS

28. Cacharel, in association with El Corte Inglès (spanish
stores), launched a campaign to let spanish fans
discover the “Amor Amor” fragrance. Thanks to the
Tigerlily “Coupons” solution, they could get an
exclusive offer via the official “Amor Amor” Facebook
page. After filling their personal details, fans received
a voucher by email including a customized QR Code.
A ROI-DRIVEN CAMPAIGN
Cacharel could track each user and identify these
new customers. A efficient way to convert fans
into clients.
CACHAREL OFFERS QR CODE COUPONS

29. CACHAREL OFFERS QR CODE COUPONS
LOCALIZATION
UNIQUE VISITORS
34,105
USERS
9,728
CONVERSION RATE
10%
NEW FANS
14,892
SPAIN

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