SlideShare a Scribd company logo
The Conceptual models for a Social Ad Platforms   Dragan Varagi ć,  www.draganvaragic.com, www.probjave.com www.etrgovina.org
There are a lot of problems with an advertising… The Last Advertising Agency on Earth http://vimeo.com/10251808 The Classic advertising is expensive and not effective!
Conceptual Social Media Ad Platforms How to bring the benefits of a  particular social media platorm to Users ,  Advertisers  &  Owners ? How to  use the “killer app”  of a particular social media platform for a advertising model? Is the conceptual advertising platform  well received  by users and advertisers?
Conceptual Social Media Ad Platforms History:   An ads on Google are showing upper if an ad-effects are better then a competition –  quality score .
Conceptual Social Media Ad Platforms Facebook advertising benefit:   Great targeting from user’s profiles
Conceptual Social Media Ad Platforms Youtube advertising benefits:   Various (co)branding possibilities
Case study: Kick-Ass Movie via @ThisMoment Cross-social-network advertising:   The same brand experience on the different  social network platforms.
Case study: Kick-Ass Movie via @ThisMoment www. myspace.com
Case study: Kick-Ass Movie via @ThisMoment www.facebook .com How to engage fragmented audience on the different social media platforms? youtube.com/user/Scobleizer
New trend: Compeling Ads Aligned with a SM Platform Digg Advertising:  Ads have digs, and users can vote for a compeling ads, or bury bad ads.  www.digg .com
New trend: Compeling Ads Aligned with a SM Platform Promoted Tweets:  Keyword-based advertising, placed in the Twitter (search) stream.  Twitter Resonance:  Nine factors for the measuring the performance of an ads (e.g. if ads have retweets, the ad-price is lower; if it is not performing well, it will be taken down. www.twitter .com
New trend: Bad advertising will vanish! Conceptual advertising seeks for a  compeling ads . Advertisers must have  compeling-based creativity . You can not advertise (even for money)  on conceptual ad platforms, if you have a bad ads. A (social)  media platform must develop the trust form advertisers , whet it choose to use performance-based advertising model.
Dragan Varagi ć,  www.draganvaragic.com, www.probjave.com Q & A www.ebusiness-conference.com The Conceptual models for a Social Ad Platforms   www.etrgovina.org

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The Conceptual models for a Social Ad Platforms

  • 1. The Conceptual models for a Social Ad Platforms Dragan Varagi ć, www.draganvaragic.com, www.probjave.com www.etrgovina.org
  • 2. There are a lot of problems with an advertising… The Last Advertising Agency on Earth http://vimeo.com/10251808 The Classic advertising is expensive and not effective!
  • 3. Conceptual Social Media Ad Platforms How to bring the benefits of a particular social media platorm to Users , Advertisers & Owners ? How to use the “killer app” of a particular social media platform for a advertising model? Is the conceptual advertising platform well received by users and advertisers?
  • 4. Conceptual Social Media Ad Platforms History: An ads on Google are showing upper if an ad-effects are better then a competition – quality score .
  • 5. Conceptual Social Media Ad Platforms Facebook advertising benefit: Great targeting from user’s profiles
  • 6. Conceptual Social Media Ad Platforms Youtube advertising benefits: Various (co)branding possibilities
  • 7. Case study: Kick-Ass Movie via @ThisMoment Cross-social-network advertising: The same brand experience on the different social network platforms.
  • 8. Case study: Kick-Ass Movie via @ThisMoment www. myspace.com
  • 9. Case study: Kick-Ass Movie via @ThisMoment www.facebook .com How to engage fragmented audience on the different social media platforms? youtube.com/user/Scobleizer
  • 10. New trend: Compeling Ads Aligned with a SM Platform Digg Advertising: Ads have digs, and users can vote for a compeling ads, or bury bad ads. www.digg .com
  • 11. New trend: Compeling Ads Aligned with a SM Platform Promoted Tweets: Keyword-based advertising, placed in the Twitter (search) stream. Twitter Resonance: Nine factors for the measuring the performance of an ads (e.g. if ads have retweets, the ad-price is lower; if it is not performing well, it will be taken down. www.twitter .com
  • 12. New trend: Bad advertising will vanish! Conceptual advertising seeks for a compeling ads . Advertisers must have compeling-based creativity . You can not advertise (even for money) on conceptual ad platforms, if you have a bad ads. A (social) media platform must develop the trust form advertisers , whet it choose to use performance-based advertising model.
  • 13. Dragan Varagi ć, www.draganvaragic.com, www.probjave.com Q & A www.ebusiness-conference.com The Conceptual models for a Social Ad Platforms www.etrgovina.org