This is the slide deck from our recent webinar for advertising agencies and marketing agencies on how to sell more digital work

1. Putting Digital In Your Pitch
Using Digital Marketing to Support Your Agency

2. #DIGITALPITCH

3. 45% OF SENIOR MARKETERS ARE BRINGING IN
OUTSIDE CONSULTANTS TO DEVELOP
DIGITAL PROGRAMS
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4. How well have agencies modified, adapted,or added
to their core competencies and capabilities in the
digital age?
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5. THERE IS HOPE
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6. What new areas of service provisioning
are you using or considering?
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7. DIGITAL TOOLS

8. Search Engine Marketing
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9. 3SixtyInteractive.com #digitalpitch

10. ORGANIC
• Strategy
• Key Phrase Research
• Analyze and Review
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11. PAY PER CLICK
• Keyphrase
• Budget
• Analyze and Review
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12. SOCIAL MEDIA
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13. SOCIAL MEDIA
• Communication
• Brand Building
• Consistency
• Listening
• Customer Is Speaking
• Competitive Analysis
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14. WEB DEVELOPMENT
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15. WEB DEVELOPMENT
• Landing Pages
• Mobile Development
• Webpages
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16. EMAIL MARKETING
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17. EMAIL MARKETING
• Build List
• Segment List
• Relevant Communication
• Personalization
• Analyze, Test, Repeat
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18. VIDEO
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19. VIDEO MARKETING
• Customer is Visual
• New Commercial
• More Likely to be forwarded on
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20. CROSS CHANNEL SUPPORT

21. MULTI-CHANNEL MARKETING
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22. OUTDOOR-WEBSITE
• 2005 Campaign
• High Visibility
• Target Audience
• 1600 emails sent
www.oma.org.au/case-studies
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23. DIRECT MAIL-LANDING PAGES
• Increase online payment
• Personalize URL
• 85% Increase in payment
• Sale
of Posters paid for
http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/
campaign University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View-
details.html
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24. PROMOTION - SOCIAL MEDIA
• Fed EX Lunch Box Promo
• South by South West
• Free
Lunch with Twitter
Handle
• Brand Building
http://socialmediab2b.com/2011/03/3-successful-b2b-
marketing-promotions-at-sxsw/
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25. ANALYSIS & TESTING
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26. ANALYSIS
• Every Thing is Trackable
• Demographics
• Behavior
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27. TESTING
• Quick Improvement
• Low Cost
• Easier Segementation
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28. GET TO WORK
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29. www.3SixtyInteractive.com
@360interactive
www.facebook.com/3sixtyinteractive
noahb@3sixtyinteractive.com
@noahbabcock
3SixtyInteractive.com #digitalpitch