According to Forrester Research, today’s consumer is less brand loyal, less trusting and more independent. As affiliate marketers, how does one effectively reach and convert this new consumer?
Pollfish surveys millions of mobile app users through partnerships with hundreds of apps. Users complete non-intrusive surveys directly within apps. Pollfish can target specific audiences based on location, carrier, app, device, gender, income and custom questions. The company has access to over 260 apps and 7 million global users. Pollfish has also received investments from venture capitalists and angel investors.
This document describes internet marketing services offered by My Firm - Internet Marketing Services. It begins by introducing the founder and his background. It then discusses how traditional advertising methods are declining in effectiveness while internet searches and local searches are growing dramatically in importance. The bulk of the document focuses on the importance of claiming and optimizing business listings on search engines like Google, Yahoo, and Bing, as well as managing online reviews. It provides statistics on local internet searches and reviews. The services offered include setting up and managing local business listings, developing review campaigns, mobilizing the business, and creating search engine optimized websites and social media marketing.
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
A short presentation from a talk I did last year about the importance of social and organic user acquisition on mobile games. Why? Because the competitive market of standard marketing techniques (CPI, CPA, etc) is quickly raising in cost and dropping in effectiveness.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Gimbal, Inc. provides beacon technology and location-based marketing solutions to help retailers, advertisers, and mobile app publishers engage customers. Their platform uses beacons to sense customers' locations, discover relevant local content and services, and interact with customers' surroundings to deliver personalized advertisements and experiences. Gimbal aims to maximize customer value through omni-channel engagement and proximity-triggered messages, and helps brands understand customer behavior to improve in-store experiences and drive app usage and revenue.
Pollfish surveys millions of mobile app users through partnerships with hundreds of apps. Users complete non-intrusive surveys directly within apps. Pollfish can target specific audiences based on location, carrier, app, device, gender, income and custom questions. The company has access to over 260 apps and 7 million global users. Pollfish has also received investments from venture capitalists and angel investors.
This document describes internet marketing services offered by My Firm - Internet Marketing Services. It begins by introducing the founder and his background. It then discusses how traditional advertising methods are declining in effectiveness while internet searches and local searches are growing dramatically in importance. The bulk of the document focuses on the importance of claiming and optimizing business listings on search engines like Google, Yahoo, and Bing, as well as managing online reviews. It provides statistics on local internet searches and reviews. The services offered include setting up and managing local business listings, developing review campaigns, mobilizing the business, and creating search engine optimized websites and social media marketing.
Branchout 2017 - Day 2 Session - Toby RoessinghBranch
The Evolution of Consumer Behaviors and Mobile Measurement
By Toby Roessingh, Measurement Partnerships Program Manager at Facebook
Toby Roessingh, Measurement Partnerships Program Manager at Facebook, takes us through a deep dive of the evolving mobile media landscape and its implications for measurement, only on the Branchout stage.
From Theory to Practice – 5 Ways to Do Cross-Device Right
Every year there’s a white-hot topic in digital marketing. This year it’s cross-device marketing. In theory, cross-device sounds like a winning strategy to reach consumers with fragmented attention across multiple screens – but doing cross-device right requires a building plans around the customer and their cross-device usage patterns, not platforms or devices. Put theory into practice by learning the 5 key drivers of cross-device marketing effectiveness.
A short presentation from a talk I did last year about the importance of social and organic user acquisition on mobile games. Why? Because the competitive market of standard marketing techniques (CPI, CPA, etc) is quickly raising in cost and dropping in effectiveness.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
Marketing in High Touch, Fast Paced, Multi Media World: Virginia Franchise Fo...Sally Witzky
Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Gimbal, Inc. provides beacon technology and location-based marketing solutions to help retailers, advertisers, and mobile app publishers engage customers. Their platform uses beacons to sense customers' locations, discover relevant local content and services, and interact with customers' surroundings to deliver personalized advertisements and experiences. Gimbal aims to maximize customer value through omni-channel engagement and proximity-triggered messages, and helps brands understand customer behavior to improve in-store experiences and drive app usage and revenue.
The traditional public relations model has changed. Traditional media is no longer the only source of information for the public. Today it takes over 100 TV commercials to reach the same number of people that 3 commercials could reach in 1965. Content is now key, and companies want direct access to consumers through opportunities to engage audiences with viral messaging and analytics to measure ROI. The convergence of public relations, marketing and advertising allows companies to communicate in a way that combines these functions.
Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
The document summarizes 10 technology marketing trends to watch in 2014: 1) Cloud computing which provides computing resources over the internet, 2) Increased use of social media by companies, 3) Growing use of QR codes, 4) Shift to delivering content online, 5) Rising popularity of mobile apps, 6) Growth of mobile commerce, 7) Rise of the mobile web as the internet, 8) Proliferation of mobile devices such as smartphones and tablets, 9) New design rules for websites optimized for mobile and touchscreens, and 10) Improved web browsers. The document provides statistics and examples for each trend.
The document discusses the potential and pitfalls of big data. It notes that while big data will change the world, there are challenges to address like viewability of ads, inaccurate attribution windows, and incentives for bad behaviors. Proper tools and human expertise are needed to guide machines to realize big data's full potential while avoiding these pitfalls. Big data will require constant innovation, as seen with the creation of Map Reduce, Hadoop, and now newer technologies like Quantcast File System.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Mobile device usage has dramatically increased, with 64% of American adults now owning smartphones. Websites and emails need to be optimized for mobile to have the best chance of engagement. A/B testing of website designs for a nonprofit found that simplifying the message and calls-to-action increased conversions by over 100%. Proper design helps ensure organizations make a good first impression on mobile and that users have a positive experience.
Textmunication- Mobile Marketing for UFC GymTextmunication
The document discusses mobile marketing and retention solutions. It notes that over 260 million people in the US own mobile phones, which they carry and use for over 16 hours per day. Mobile phones now outnumber other devices. The document then discusses how text messaging is a very effective marketing channel, with over 2 billion texts sent daily in the US and high open rates. It provides examples of how different businesses can use text messaging to engage customers, generate leads, provide information and drive sales. Finally, it discusses the services offered by the mobile marketing company and provides a case study of how one gym client successfully used text messaging to generate new members.
NG Omnichannel: Mobilizing Your Offering Gimbal, Inc.
Learn how Gimbal's location intelligence and mobile engagement solution can help you understand and engage shoppers, and help complete omni-channel strategies.
This document provides a roadmap for marketing apps through social media and mobile. It discusses finding the right keywords to target through research; optimizing titles, text and links on websites, mobile stores and social media with those keywords; and connecting with users through search and a fun personality. Measurement of success through analytics is also recommended. The overall message is that findability starts with keywords and extends to an optimized online presence across multiple channels.
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
Ideascast - Arabella Judd Webinar April 7O2Ireland
This document discusses how businesses can capitalize on changing consumer behavior and increased internet usage. It recommends that businesses understand how consumers research and make purchasing decisions online in order to effectively market their brand across various digital touchpoints. Specifically, it suggests optimizing a business's website, claimed social media profiles, and paid search advertising to drive traffic and engage with customers. Regular analysis of digital analytics and updating of online listings is also advised to measure success and ensure accurate business information is available to online users.
This document discusses how to monetize mobile traffic by taking advantage of the shift to mobile usage. It recommends mobilizing content by optimizing sites for mobile and redirecting users, as well as using responsive design or native apps. It then covers options for monetizing mobile visitors through various ad networks and unit types, and payment models like CPM, CPC, and CPA. It stresses finding the right balance of pricing and fill rates to maximize eCPM, and choosing partners aligned with goals and resources. Contact information is provided for further assistance.
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
The document discusses the future of mobile technology and its implications. It notes that the first decade of mobile from 2007-2017 saw the rise of smartphones and app stores. It predicts that in the next few years, apps will become more integrated into core apps and mobile platforms rather than standalone icons. Content and advertising will increasingly move to mobile formats like video. Artificial intelligence capabilities will help analyze user data and personalize content and marketing messages. The mobile landscape will also include innovations in areas like payments, virtual and augmented reality. Regional differences will still exist in dominant mobile platforms.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
The document discusses the concept of convergence marketing. It introduces two early champions of digital marketing, Jerry Wind and Vijay Mahajan, who recognized the impact of the internet on consumer behavior and business strategy. It describes consumers as "hybrid centaurs" that operate both offline and online. The rest of the document outlines a framework for understanding convergence marketing, which involves navigating five key areas: customerization, communities, channels, competitive value, and choice tools. It argues that successful convergence strategies require understanding consumer needs and bringing together company, consumer, and technology factors.
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
The future of content marketing is here. The general collapse of big journalism, the shift in consumerism over the last 4-years, adoption and usage of smartphones and smart tvs, and big data is changing the marketing landscape forever. Content marketing has emerged as a guiding light for brands and marketers - enabling more connected content experiences for consumers. This presentation touches on what has caused these fundamental changes, and the various technologies and marketing tactics being deployed in this new age of content marketing - and what we can expect to see in the coming years, including trends related to: (1) the new consumer decision journey, (2) the connected purchase funnel, (3) organic search, (4) big data, (5) programmatic buying, (6) digital tv advertising, (7) native advertising and retargeting, (8) social media marketing, (9) in-store marketing, (10) brand publishers, and finally (11) influencer marketing.
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is SocialJulia Grosman
The document discusses augmented reality (AR) and virtual reality (VR) technologies. It notes that the AR/VR industry is projected to reach $80 billion by 2025 and describes different types of AR experiences like marker-based AR and GPS based AR. It then discusses best practices for designing AR experiences including setting goals, enabling user signup and incentives, defining key metrics, and creating take-home value. The document provides an example of a successful AR campaign for Nickelodeon that increased qualified leads by 1,800% and engaged over 2,700 users.
Steve Johnson - Product Management Expert and Author, Under 10 Consulting.
Topic: Is Agile Breaking Product Management?
Website: http://under10consulting.com/
Blog: http://under10consulting.com/blog/
Trendsformers, engaging the new influentialSanomaCrossing
The document summarizes key findings from research on influential consumers, referred to as "Trendsformers". Some of the main points are:
1) Trendsformers are opinion leaders who have in-depth knowledge in certain categories and influence others through word of mouth.
2) Research found magazines to be among the top sources Trendsformers use for information and inspiration across various categories like food, fashion, home, and wellness.
3) A case study also showed that awareness of a new organic food brand was significantly higher among Trendsformers exposed to a magazine campaign introducing the brand.
The traditional public relations model has changed. Traditional media is no longer the only source of information for the public. Today it takes over 100 TV commercials to reach the same number of people that 3 commercials could reach in 1965. Content is now key, and companies want direct access to consumers through opportunities to engage audiences with viral messaging and analytics to measure ROI. The convergence of public relations, marketing and advertising allows companies to communicate in a way that combines these functions.
Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
The document summarizes 10 technology marketing trends to watch in 2014: 1) Cloud computing which provides computing resources over the internet, 2) Increased use of social media by companies, 3) Growing use of QR codes, 4) Shift to delivering content online, 5) Rising popularity of mobile apps, 6) Growth of mobile commerce, 7) Rise of the mobile web as the internet, 8) Proliferation of mobile devices such as smartphones and tablets, 9) New design rules for websites optimized for mobile and touchscreens, and 10) Improved web browsers. The document provides statistics and examples for each trend.
The document discusses the potential and pitfalls of big data. It notes that while big data will change the world, there are challenges to address like viewability of ads, inaccurate attribution windows, and incentives for bad behaviors. Proper tools and human expertise are needed to guide machines to realize big data's full potential while avoiding these pitfalls. Big data will require constant innovation, as seen with the creation of Map Reduce, Hadoop, and now newer technologies like Quantcast File System.
Mobile Strategy for Small Businesses - SME Mobile Strategies 2014Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
Mobile device usage has dramatically increased, with 64% of American adults now owning smartphones. Websites and emails need to be optimized for mobile to have the best chance of engagement. A/B testing of website designs for a nonprofit found that simplifying the message and calls-to-action increased conversions by over 100%. Proper design helps ensure organizations make a good first impression on mobile and that users have a positive experience.
Textmunication- Mobile Marketing for UFC GymTextmunication
The document discusses mobile marketing and retention solutions. It notes that over 260 million people in the US own mobile phones, which they carry and use for over 16 hours per day. Mobile phones now outnumber other devices. The document then discusses how text messaging is a very effective marketing channel, with over 2 billion texts sent daily in the US and high open rates. It provides examples of how different businesses can use text messaging to engage customers, generate leads, provide information and drive sales. Finally, it discusses the services offered by the mobile marketing company and provides a case study of how one gym client successfully used text messaging to generate new members.
NG Omnichannel: Mobilizing Your Offering Gimbal, Inc.
Learn how Gimbal's location intelligence and mobile engagement solution can help you understand and engage shoppers, and help complete omni-channel strategies.
This document provides a roadmap for marketing apps through social media and mobile. It discusses finding the right keywords to target through research; optimizing titles, text and links on websites, mobile stores and social media with those keywords; and connecting with users through search and a fun personality. Measurement of success through analytics is also recommended. The overall message is that findability starts with keywords and extends to an optimized online presence across multiple channels.
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.
A Complete Guide to Mobile Marketing for 2014 Second EditionAdRoll
Our compendium of the newest, brightest and most actionable ideas affecting the mobile ad space has been completely updated. It’s another 50 pages of essential reading for anyone who is serious about succeeding in mobile in 2014.
Ideascast - Arabella Judd Webinar April 7O2Ireland
This document discusses how businesses can capitalize on changing consumer behavior and increased internet usage. It recommends that businesses understand how consumers research and make purchasing decisions online in order to effectively market their brand across various digital touchpoints. Specifically, it suggests optimizing a business's website, claimed social media profiles, and paid search advertising to drive traffic and engage with customers. Regular analysis of digital analytics and updating of online listings is also advised to measure success and ensure accurate business information is available to online users.
This document discusses how to monetize mobile traffic by taking advantage of the shift to mobile usage. It recommends mobilizing content by optimizing sites for mobile and redirecting users, as well as using responsive design or native apps. It then covers options for monetizing mobile visitors through various ad networks and unit types, and payment models like CPM, CPC, and CPA. It stresses finding the right balance of pricing and fill rates to maximize eCPM, and choosing partners aligned with goals and resources. Contact information is provided for further assistance.
Michael Trapani - How to Prepare for The Very Strange Future of MobileJulia Grosman
The document discusses the future of mobile technology and its implications. It notes that the first decade of mobile from 2007-2017 saw the rise of smartphones and app stores. It predicts that in the next few years, apps will become more integrated into core apps and mobile platforms rather than standalone icons. Content and advertising will increasingly move to mobile formats like video. Artificial intelligence capabilities will help analyze user data and personalize content and marketing messages. The mobile landscape will also include innovations in areas like payments, virtual and augmented reality. Regional differences will still exist in dominant mobile platforms.
Data or it didn't happen: Mobile Measurement Essentials #sic2014 #maketoolsJennifer Wong
Mobile technology moves at such a fast pace that advertisers and marketers often don't know what is real and what is just hype. This session will cover the essentials of what mobile marketers need to know to stay ahead of the curve.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
The document discusses the concept of convergence marketing. It introduces two early champions of digital marketing, Jerry Wind and Vijay Mahajan, who recognized the impact of the internet on consumer behavior and business strategy. It describes consumers as "hybrid centaurs" that operate both offline and online. The rest of the document outlines a framework for understanding convergence marketing, which involves navigating five key areas: customerization, communities, channels, competitive value, and choice tools. It argues that successful convergence strategies require understanding consumer needs and bringing together company, consumer, and technology factors.
This document discusses using persona-driven mobile marketing to target ideal mobile web users. It recommends analyzing mobile keyword research and analytics to build personas based on digital behavior and location data. This allows creating targeted mobile campaigns and content for personas like "Mr. Green and Gold", a Packers fan looking for team information on his mobile device. The document promotes using personas to guide mobile marketing messaging and site optimization.
The future of content marketing is here. The general collapse of big journalism, the shift in consumerism over the last 4-years, adoption and usage of smartphones and smart tvs, and big data is changing the marketing landscape forever. Content marketing has emerged as a guiding light for brands and marketers - enabling more connected content experiences for consumers. This presentation touches on what has caused these fundamental changes, and the various technologies and marketing tactics being deployed in this new age of content marketing - and what we can expect to see in the coming years, including trends related to: (1) the new consumer decision journey, (2) the connected purchase funnel, (3) organic search, (4) big data, (5) programmatic buying, (6) digital tv advertising, (7) native advertising and retargeting, (8) social media marketing, (9) in-store marketing, (10) brand publishers, and finally (11) influencer marketing.
Ashley Crowder - AR vs. VR: What’s the Big Difference…One is SocialJulia Grosman
The document discusses augmented reality (AR) and virtual reality (VR) technologies. It notes that the AR/VR industry is projected to reach $80 billion by 2025 and describes different types of AR experiences like marker-based AR and GPS based AR. It then discusses best practices for designing AR experiences including setting goals, enabling user signup and incentives, defining key metrics, and creating take-home value. The document provides an example of a successful AR campaign for Nickelodeon that increased qualified leads by 1,800% and engaged over 2,700 users.
Steve Johnson - Product Management Expert and Author, Under 10 Consulting.
Topic: Is Agile Breaking Product Management?
Website: http://under10consulting.com/
Blog: http://under10consulting.com/blog/
Trendsformers, engaging the new influentialSanomaCrossing
The document summarizes key findings from research on influential consumers, referred to as "Trendsformers". Some of the main points are:
1) Trendsformers are opinion leaders who have in-depth knowledge in certain categories and influence others through word of mouth.
2) Research found magazines to be among the top sources Trendsformers use for information and inspiration across various categories like food, fashion, home, and wellness.
3) A case study also showed that awareness of a new organic food brand was significantly higher among Trendsformers exposed to a magazine campaign introducing the brand.
Unilever Pakistan is a consumer goods company that saw strong sales growth from 1996-2012. Key drivers of the industry included GDP growth, low inflation, a favorable exchange rate, increased advertising spending, and lower tariffs and interest rates. Unilever Pakistan increased its market share over time and saw high operating, EBT, and net margins. A DuPont analysis showed rising net margins, return on equity, leverage, and asset turnover. The firm generated strong and increasing cash flows. Based on a discounted cash flow valuation with a WACC of 6.6% and long term growth rate of 2%, the fair value of the stock was estimated to be Rs. 2,178.88, higher than the current market price of
Alyson McGregor: The evidence based Health Champion approachNuffield Trust
Alyson McGregor, Altogether Better, presents in a breakout session at the Nuffield Trust Health Policy Summit, on her work with Health Champions across the country.
This document outlines the concept of an Accountable Care Organisation (ACO) proposed for Cambridge, England. The ACO would be a partnership between primary and secondary care providers to deliver care within a fixed budget. It would integrate services across home, community centers, and hospitals using a shared electronic patient record. The ACO aims to improve outcomes while reducing costs through clinical and financial integration. It would take on financial risk for the population it serves and be accountable to the NHS for outcomes. The document discusses potential advantages, priorities, and structure of the proposed ACO.
The document discusses product mix in detail, beginning with definitions of a product and the key components of a product mix. It then provides examples of ITC's diverse product portfolio across various business segments including FMCG (foods, cigarettes, lifestyle retail, stationery, personal care, safety matches, agarbathis), paper and packaging, and agriculture. Within FMCG, it delves into the various brands and product varieties offered by ITC in food products (Aashirvaad, Sunfeast, Candyman, Bingo), cigarettes, lifestyle retail, stationery, personal care, and kitchen foods.
Consumer Journey Mapping: Reaching Patients at Critical Decision PointsKaren Corrigan
How do healthcare consumers choose a provider? What are the touch points or “moments of truth” that most influence their decision to select your healthcare brand? Learn how marketers can use consumer decision journey mapping to develop marketing strategies and engagement tactics to optimize marketing ROI. Using discussion, case studies and interactive tools, participants will gain insights into how consumers seek healthcare providers, understand the critical touch points along the decision journey, and create a consumer decision journey map to focus marketing investments on activities that convert seekers to brand loyal customers.
Unilever is the parent company of Hindustan Unilever Limited (HUL) in India. HUL manages a vast portfolio of brands across home and personal care categories. It groups its brands into corporate brands, mega brands, and family brands. Mega brands include Lux, Ponds, Lakme and Dove while family brands include Vaseline and Clinic Plus. HUL ensures each brand has distinct elements like name, logo, packaging and marketing campaigns to maintain brand identity and positioning. It also focuses on brand extension, restructuring, and social responsibility initiatives to remain a market leader.
Product mix, strategies and product line designsharshul_777
This document discusses product mix strategies and product line designs. It covers different levels of products including durable, nondurable goods and services. Products are also classified as consumer goods, industrial goods, and differentiated based on form, features, quality and other attributes. The document discusses the breadth, depth and length of a company's product mix and different pricing strategies for product lines.
Product line,Product MIX,Product line pricing,
Product line pricing refers to the practice of reviewing and setting prices for multiple products in coordination with one another.)
It is the process that retailers use to separate goods into various cost categories creating different quality levels in the minds of their customers.
Product line pricing is more effective when there are ample price gaps between each category so that the consumer is well informed of the quality differentials.
Pricing different products within the same product range at different price points.
The greater the features and the benefit obtained the greater the consumer will pay. This form of price discrimination assists the company in maximizing turnover and profits.
Ex: Samsung offering different smart phones with different features at different prices.
This strategy is used for setting the price for entire product line.
In many companies now days develop product line instead of a single product so product line pricing is setting the price on the basis of cost difference between different products in a product line.
Marketer also keeps in mind the customer evolution of different features and also competitive prices.
Presentation of product mix depth,length,width and consistencyhassan ali
This document defines key terms related to a company's product mix, including product mix, product line, width, length, depth, and consistency. It explains that a company's product mix has four dimensions: width refers to the number of different product lines, length is the total number of items in each line, depth is the number of versions of each product, and consistency relates to how closely the lines are related. The document provides Unilever as an example, showing two of its product lines for food/drinks and personal care, and the different products that fall under each line to demonstrate the concepts of product mix width, length, and depth.
The document discusses various concepts related to products, product classification, and product mix strategies for fast-moving consumer goods (FMCG) companies. It defines core product, tangible specifications, and augmented features. Products are classified as durable or non-durable. Non-durables include FMCG which are further divided into staples, impulse, and emergency goods. FMCG companies focus on high volumes and low margins through extensive distribution networks. Product mix refers to a company's product lines and items offered. Strategies for FMCG include multi-branding, product flanking, brand extensions, building new product lines, and new product development.
The document discusses product lines and product mixes. A product line consists of a group of related products that serve similar functions, target the same customer groups, or fall within the same price ranges. A product mix refers to the complete set of products and items offered for sale by a seller. The document then lists and describes Nestle's various product lines, including milk and nutrition products, beverages, prepared dishes and cooking, chocolates and confectionery, and vending and food services.
Marketing involves identifying and meeting human needs through exchange between buyers and sellers. There are three key elements in the marketing process: marketers, products being marketed, and target markets. The goal of marketing is to establish long-term, profitable relationships with customers by delivering superior value compared to competitors. This is achieved through understanding customer needs and wants, creating appropriate products and services, and engaging in effective exchanges to satisfy customers.
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Phil Harrell of HubSpot spoke at the Westchester Digital Summit on the shift towards Inbound Marketing and how it is replacing traditional forms of marketing. In order to be successful in today's world, a business must utilize the Internet and combine Sales + Marketing to create ads and marketing that people will love.
BNC IT Chicago - Customer Acquisition 2.0Jeff Molander
The document discusses how social media and consumer empowerment are changing customer acquisition and marketing. Some key points are:
1) Marketers need to embrace long-term thinking and focus on building trust with customers through authentic relationships on social platforms.
2) Customers are increasingly producing and sharing content online through activities like reviews, photos and videos. Brands need to become publishers of original content that entertains customers.
3) Time is the new currency for customers, and brands should focus on designing experiential marketing that engages customers and is worth their time. Creating communities where customers interact is important.
The document discusses the rise of web marketing and how consumers are increasingly in control online. It notes that with close to 2 billion internet users worldwide and over 4.6 billion mobile phone users, the internet is breaking down barriers. Marketers must adapt to empowered consumers who research purchases online and are task-oriented in their internet usage. A case study is presented of an online shop that grew sales from $4,500 in its first year to an estimated $1,000,000 in its third year solely through organic search engine optimization.
What's it about?
2013 marked a sea change in what is required for B2B lead and sales generation. Search Engine Marketing along with Social Engagement is now the pivotal combination to creating sales results. Get streetwise on how to use content marketing to serve up leads and convert opportunity, in conjunction with Search and Social.
Who's it for?
This seminar is designed for B2B marketers seeking to deliver best in class lead generation programmes. Particularly if you provide technology solutions or are a professional service firm, this workshop is not to be missed.
What's in it for me?
We'll serve you a fabulous breakfast and great coffee, while you get to:
Understand how getting results from SEO, Adwords and remarketing has dramatically changed in 2013.
Find out why engaging content is absolutely key to building your sales pipeline, and to convert opportunity into purchase.
Learn how to implement measurable search and social demand generation, that will get results irrespective of your type
A general report that looks at the communication and marketing trends happening in the market. Report covers both technology factors and consumer trends, and how these two areas are converging like never before.
Social Media Conversion, SFU Bus450, Fall 2015.pptxJeff Salzsauler
An introduction to social media conversion for beginners, covering:
Section 1: Defining Conversion
Section 2: Basic Conversion Strategy
Section 3: Case Studies
Section 4: Conversion Optimization
The document discusses how marketing has evolved with the rise of Web 2.0, noting that Web 2.0 is defined by an open platform that harnesses collective intelligence and rich user experiences. It also outlines challenges faced by Monster.ca in adapting to emerging conditions where seeker behavior has changed and competition has increased, recommending strategies like making the seeker the focus, improving reach through digital marketing, and enhancing the employer value proposition.
SMITH had the pleasure of hosting a Social Media & Digital Marketing seminar in Raleigh. We covered the top 10 digital trends business owners need to be aware of.
The document discusses the shift from traditional to social media and how brands are losing control of their message. It provides examples of popular social media platforms like Facebook, LinkedIn, Twitter, YouTube and Delicious. It emphasizes developing a digital strategy using these different platforms to engage customers and move them through the purchasing process.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Local search is not exactly a new form of internet marketing but it has seen an exponential growth opportunity over the last few years, Local Positions provides a free overview and some simple solutions and suggestions. Enjoy.
Being relevant in an irrelevant world mpiRich Benjamin
This document provides tips and best practices for businesses to remain relevant in the digital age. It emphasizes focusing on relevance to consumers by understanding their needs and desires. Social media is important for marketing as it allows businesses to connect with potential customers where they spend time online. Comments and ratings on platforms can help businesses improve and provide transparency. With the rise of mobile devices, having a responsive website that adapts to different screens is crucial for businesses to remain accessible and provide relevant content to consumers on any device. Regularly analyzing analytics helps businesses measure their effectiveness online and make improvements.
This document provides an overview of internet marketing over the past 10 years. It discusses the evolution from Web 1.0 to Web 2.0 to Web 3.0 and how that has impacted how consumers research and buy products online through search engines, social networks, videos and blogs. It also examines how marketers can build relationships with customers and questions they should consider around online advertising, social media, customer data and budgets. Emerging trends around user-generated content and social media are discussed as well as challenges of digital marketing complexity and engagement.
Setting the scene for why social media and permission marketing need to be part of your web strategy. Uses Shift Happens, Universal McCann survey, IAB Report on
User Generated Content, Social Media, and Advertising, Nielsen “Trust in Advertising” report, Seth Godin Meatball Sundae and The Cluetrain Manifesto
The growth of eCommerce: does it impact brand strategy?Nurun
The growth of eCommerce is changing brand strategies in several ways. Consumer expectations are evolving as people now research products online and read reviews from other consumers before purchasing. Brands must be present across online and offline channels to understand the entire customer journey. An eCommerce strategy should go beyond just online sales and consider how the brand engages with customers at all touchpoints. To achieve growth objectives, brands need to continuously innovate, enhance their online content and experiences, and invest in new technologies.
How I Increased my Affiliate Program’s Revenue by 30% in One MonthAffiliate Summit
Stephanie Robbins discusses how she increased her affiliate program's revenue by 30% in one month by engaging smaller affiliates through targeted marketing campaigns, communication, motivation and recognition. She emphasizes getting the word out through an affiliate resource center, emails, social media and blogging to educate and recruit more affiliates.
The webinar discusses finding the right leads for a business through pay-per-click (PPC) advertising. It covers identifying ideal customer profiles, determining budget and operations, and optimizing ad copy and landing pages. The webinar suggests focusing PPC campaigns on customers most likely to buy, using keywords that show intent, and creating ads and pages that guide qualified prospects to convert. The goal is to use PPC to find "profitable partners" that meet business needs and become long-term customers.
How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit
This document provides tips and strategies for auditing and improving a business's Pinterest strategy. Some key points include:
- Pinterest has over 300 million monthly active users, with 75% of pins coming from businesses. It can be an effective marketing platform.
- Different demographics use Pinterest in various ways - millennials especially discover and purchase products through Pinterest.
- To optimize a business's presence, the document recommends best practices for boards, pins, images, hashtags, and more. Regular posting, relevant content, and video are encouraged.
- Analytics can show what content and pins are performing best to inform future strategy. Different time windows provide useful metrics.
The Path to $1M: How to Get to 7-Figures Commerce RevenueAffiliate Summit
This document outlines best practices for publishers to generate $1 million in commerce revenue based on analysis of top performing publishers. Some key points include:
- Publishing 100 new multi-product comparison and deal articles per editor per month that promote low-cost products under $200 and include coupons or sales can lead to $1 million in revenue within 15 months.
- Evergreen articles continue generating 20% of initial quarterly revenue indefinitely, with 50% of annual revenue coming from content published the prior year.
- Wednesdays at 8AM have the highest conversion rates for publishing new content.
Utilizing Instagram Stories in your Influencer CampaignsAffiliate Summit
This document discusses using Instagram stories in influencer marketing campaigns. It notes that stories provide more authentic and engaging content than traditional Instagram posts. Stories allow influencers to directly link out to products for sale. The document outlines how one influencer, Jane, increased her use of stories in campaigns from 9 to 13 over two years, a 44% increase. It provides suggestions on using stories for storytelling, showcasing products, launches, and flash sales. Finally, it discusses how content and authenticity will become more important than likes across Instagram and other social media in the future.
This document provides tips and best practices for measuring paid search and paid social marketing campaigns. It discusses defining key performance indicators (KPIs) and goals, setting up attribution and conversion tracking across platforms, and saving time through custom reporting and automated dashboards. The key recommendations are to start with a measurement plan aligned to business objectives, focus on telling a data story with the most useful metrics, choose a consistent attribution strategy, and leverage default customizations and scheduling in reporting tools.
This document provides an introductory presentation on SEO given by Joe Sinkwitz, founder and CEO of Intellifluence. The presentation discusses identifying the core elements of SEO, including links, content, and user signals. It also covers how to prevent negative SEO campaigns by reducing vulnerabilities and increasing quality links, content, and speed. The key takeaway is that focusing on a few core SEO elements like unique and optimized content that satisfies user queries can maximize efforts for those not looking to specialize in SEO.
End of the Amazon Associates Era? What Might Be Coming NextAffiliate Summit
This document discusses how interest in the Amazon Associates program appears to have peaked according to Google Trends data. It notes the program has grown significantly in recent years but also faces challenges like declining commission rates. While it remains a big opportunity, overly relying on it also carries risks. The document advocates diversifying by offering links to multiple retailers to boost commissions and reduce dependence on a single source.
Knock it Out of the Park: 11 Pro Tips to Improve your Game!Affiliate Summit
This document provides 11 tips for improving affiliate marketing performance from 3 expert coaches. The tips include choosing the right affiliate program and partners, optimizing websites, using tools and best practices, maximizing conversions, negotiating commissions, using metrics, communication, taking risks, and running profitable campaigns. Each tip is explained over 1-3 slides with bullet points and examples. The overall document aims to help affiliates "knock it out of the park" with their performance.
How to Lift Conversions by Over 130% Using VideoAffiliate Summit
The document discusses how brands can use video to increase conversions by over 130%. It provides an overview of why video marketing works and shares that viewers retain 95% of messages in video format. The document then outlines a video marketing funnel for attracting new customers, engaging audiences, nurturing prospects, and delighting customers. It also provides tips for popular video types like commercials, brand videos, and social media content. Overall, the document offers guidance on creating effective video marketing strategies across advertising channels and social media.
9 Software Tools Affiliate Managers Need to Grow the ProgramAffiliate Summit
Dustin Howes discusses 9 software tools that affiliate managers can use to help grow their affiliate programs. The tools include SimilarWeb for finding similar sites for recruitment, Hunter for finding email addresses, Calendly for scheduling meetings, IPVanish for accessing different geographic locations, Loom for creating screen recording videos, Buzzstream for contact relationship management, Text Expander for templates, Brandverity for brand protection, and SEMRush for SEO and link building. Howes also provides honorable mention tools and recommends sharing insights from the presentation with marketing teams.
2020 Vision: Coupon Trends to Keep an Eye on this YearAffiliate Summit
The document discusses coupon trends to watch in 2020. It notes that 68% of consumers used coupons in 2019, totaling $31 billion in savings. The coupon market will see further diversification in 2020, with players expanding into new channels and technologies. Compliance will also be a major issue for coupon providers this year as regulations continue to evolve.
Conversion Over Clicks: Reevaluating Coupon Code PartnersAffiliate Summit
1) The document discusses reevaluating partnerships with coupon publishers by moving beyond a focus on clicks and coupon codes to prioritize conversion metrics like transactions, new user acquisition, and basket values.
2) It provides an example of two coupon publishers, one that uses multi-channel strategies and focuses on campaigns, achieving higher conversion rates than one relying mainly on SEO.
3) The argument is made that coupon publishers are capable of much more than just coupon codes by leveraging strategic content and new approaches like email outreach to create additional touchpoints between brands and customers.
Working in a Niche Industry: How to Tackle the Acquisition of Mainstream Affi...Affiliate Summit
Lovehoney is the largest global online retailer of sex toys and aims to grow its affiliate program to capture growth in the $36 billion sexual wellness market. To succeed with affiliates as a niche brand, Lovehoney focuses on building relationships with affiliates, acquiring new customers, and planning marketing strategies in advance. Key tactics include attending affiliate events, engaging affiliates regularly, targeting affiliates that drive new customers, and utilizing customer data and attribution to target campaigns effectively.
Get That Bread: Leverage Influence with Affiliate MarketingAffiliate Summit
Affiliate marketing can be used to leverage influence and earn money by promoting other companies' products and services. Marketers should search for affiliate programs relevant to their audience and connect with affiliate managers. It is important to authentically engage followers by learning what they like rather than buying followers, and to properly disclose affiliate relationships through promotions to build trust and avoid issues with regulators. Contact information is provided for two affiliate marketing managers.
This document provides an overview of setting up Facebook ads using Boost, the Facebook Page Ad Center, or Facebook Business Manager. It discusses the benefits of each pathway and how to set up audiences, campaigns, ad sets, and ads. Key tips include spending significant time defining audiences, considering ads as part of an awareness to engagement to conversion funnel, and using pixel retargeting and sequenced messaging. Measurement best practices like validating metrics in another analytics tool are also covered.
California's Tough New Privacy Law is Here. Are You Ready?Affiliate Summit
The document summarizes key aspects of California's new privacy law, the California Consumer Privacy Act (CCPA), which takes effect on January 1, 2020. It outlines CCPA provisions regarding consumer rights to access their personal data, opt-out of sale of personal data, and request deletion of personal data from companies. It also discusses requirements for companies covered by CCPA, including providing notices of privacy rights and complying with consumer requests. Enforcement of CCPA is described as involving penalties of up to $2500 per violation imposed by the California Attorney General.
This document provides a list of 12 digital tools to help bloggers with tasks like creating landing pages, managing social media accounts, designing images, organizing affiliate efforts, and more. It includes specific tools like ConvertKit and Tailwind for landing pages and scheduling social posts. The document also provides a bonus round of additional tools for pagespeed reduction, SEO, internal linking, video editing, and designing for Instagram. It concludes by connecting the reader with bloggers who can provide more information.
The 4 Simple But Hidden Keys All Top Affiliate Programs Laser Focus OnAffiliate Summit
This document summarizes a presentation given by Alona Rudnitsky and Amber Spears on the keys to successful affiliate programs. The presentation discusses common frustrations of business owners, affiliate managers, and how focusing on clarity, confidence, community and cashflow ("the 4 C's") can help scale affiliate revenue. It then critiques the affiliate centers of 4 different companies to identify mistakes and provides tips to improve them. Attendees are invited to text for additional resources or contact the presenters for help building or scaling their affiliate program.
A Proven Blueprint for Scaling past 8 Figures in eCommerceAffiliate Summit
The document outlines 15 foundations for building a scalable eCommerce brand, as presented by Alex Brown. It discusses establishing vision and mindset, organizing systems and structures, using data and metrics, acquisition and growth strategies, developing website and technology, branding, content creation, product development, manufacturing, packaging, fulfillment and logistics, building a team, leveraging Amazon, financial management, and retention. Alex emphasizes seeing the big picture, progress over perfection, and ensuring the right roles and responsibilities are assigned to build a sustainable 8-figure business. He offers access to an accelerator program to help attendees further.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
4. What is the Long Tail? HEAD TAIL Most Popular Items Infinite Space Infinite Choice Infinite # of Niches Chris Anderson, The Long Tail
5. Where does Web 2.0 Come In? Lengthens the Tail Fattens the Tail Increases Demand Dependence is Minimized “ When consumers interact, they discover their tastes are far more diverse than the marketing plans fired at them.”
9. 1. Who is the New Consumer? Aggregated Fragmented Homogeneous Passive Converged Media Consumption High Expectations Interconnected Informed Active Heterogeneous Uninformed Low Expectations Disconnected Singular Media Consumption “ Consumers are switching from consuming content to communicating” Jim Nail, CMO of Cymfony Consumers can now schedule their own media consumption Jupiter Research, November 2005 Post Pre
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12. Consumer Summary Younger Smarter In Control To Be Entertained To Interact Infinite Choice
17. What are They Doing Online? Online Activities of Broadband Users in the US 2006; IPSOS Insight 10% listen to podcasts; 14% read RSS feeds 34% download/view streaming video 86% use search engines 81%
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19. 3. Affiliate Marketing & Web 2.0 Affiliate Marketing “ Show Me the Money!” Web 2.0 Sales Leads Awareness
20. You Have an Innovative Salesforce! 1996 2000 2001 2002 2007 “ In Context” Banner Ads Testimonials Email Dynamic Content Loyalty Bust! Product comparison Search Convergence & Web 2.0 Injection
21. What Do I Mean? Compliment – don’t conflict – the consumer’s path
23. Sample Injections Golf putter Odyssey prototype milled putter Keywords that drill into a topic can deliver a higher quality audience
24. Sample Injections Widgets: They bring the web to you; Think of them as tech jewelry – bling for your blog; ice for your desktop ( Malik & Niall Kennedy) Year of the Widget? Newsweek End of the page view?
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26. 4. What Do WE Do Now? Publishers need DETAILED product data The most successful publishers DON’T use the product description field
27. Data is POWER Open up your “library” beyond the “ bestseller list” Enable your publishers to leverage the “tail” Custom Datafeeds APIs Deep Keywords
28. Learn to Let Go McDonald’s 500m “ Don’t promote us near the competition” “ We require exclusivity” “ That data is not available”
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Editor's Notes
Tom, this graphic will be updated…order of build: funnel, Commission Junction, PriceRunner, ValueClick Media and Mediaplex… Tom, lot of details here, please review and latch onto what resonates with you to make this your own “soft” pitch. Due to this unique relationship, we’ve had an increasing number of you – both advertisers and publishers – ask us about the other parts of ValueClick and how they can provide opportunities to grow your businesses… Well, perhaps the best way to describe all the opportunities that ValueClick offers you is to use the classic “sales funnel.” At the top, Awareness is where you let your target market know about you, what you have to offer and try to generate interest. In the middle, Leads is where you follow-up and try to close with potential clients who are currently “in-market.” And finally, at the bottom, of course, is Sales . Whereas everyone here at CJU is primarily focused on the lower half of the funnel, all of the areas of the funnel are important to building a sustainable business. And that is exactly how we’ve built at ValueClick – solutions for advertisers and publishers for that address each part of this funnel. Since every business is interested in sales, I’ll start there. As many or most of you know, Commission Junction is the largest provider of affiliate marketing services in the world, but what many people don’t realize is that in addition to rev-share programs, Commission Junction is also a formidable provider of lead-based programs. Driving qualified leads to increase your sales… Now, complementing Commission Junction in terms of delivering highly-qualified leads is our PriceRunner comparison shopping engine. This division began in Europe where it is now the largest in Scandinavia and the third-largest in the UK. Recently PriceRunner has expanded into France, Germany, and the US. And while we’ve only been live here in the US for a little over a year, PriceRunner has already been named the favorite shopping engine by both PC World magazine and Good Housekeeping. And as you can expect with lead generation of this nature, delivering a customer at this stage of the buying cycle is invaluable, since they are well-informed and ready to make a buying decision. Our ValueClick Media division is also a giant in lead generation, producing over 5 million qualified leads a month for industries across the board. And in addition to capturing basic contact information, this division specializes in surveying respondents with questions that are customized to each advertiser, to better assist them in their qualification and segmentation process. In addition to lead generation, our Media division also boasts a reach allowing you to interact with 75% of the US internet audience every month! Lastly, ValueClick provides foundational technology through our Mediaplex division . After a substantial amount of development and integration work, Mediaplex now offers the only technology that truly incorporates both paid and natural search, adserving, email and affiliate marketing capabilities in one platform, with one set of tracking. This platform – named MOJO – finally delivers on the “marketing dashboard” concept that’s been thrown around for years. Well, we’re also offering the opportunity for you to explore it in greater detail, in a couple of ways: 1)Check your conference packets, there’s a card you can fill out that designates what things you’re interested in learning more about. Just fill that out and put it in the box at the registration table to join us tomorrow from 12:30 to 1:30 in the Anacapa conference room. We’re going to have representatives from each area available to talk to you and answer your questions during a Value Click lunch presentation. 2)At all of the social & networking events, we’ll have representatives from each division in attendance, so feel free to ask to be introduced to someone from an area of the company you’re interested in learning more about and we’ll be glad to help you out.