Unilever Pakistan is a consumer goods company that saw strong sales growth from 1996-2012. Key drivers of the industry included GDP growth, low inflation, a favorable exchange rate, increased advertising spending, and lower tariffs and interest rates. Unilever Pakistan increased its market share over time and saw high operating, EBT, and net margins. A DuPont analysis showed rising net margins, return on equity, leverage, and asset turnover. The firm generated strong and increasing cash flows. Based on a discounted cash flow valuation with a WACC of 6.6% and long term growth rate of 2%, the fair value of the stock was estimated to be Rs. 2,178.88, higher than the current market price of