Google will begin prioritizing mobile-friendly websites in its search algorithm starting April 21, 2015. Most searches are now conducted on mobile devices rather than desktops, so websites need to be optimized for mobile to maintain high search rankings. Businesses that do not make their websites mobile-friendly risk losing up to 50% of potential sales from dropping in search results. Companies are scrambling to create mobile sites before the deadline to keep their online visibility and market share.
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
KK2013 - A Vision of the Future - Jeff TsengKontagent
At Kontagent Konnect 2013, Kontagent CEO and co-founder Jeff Tseng presented on how mobile is driving the “perfect customer experience”–which is “omnipresent, relevant and intimate.”
The Changing Landscape of Mobile Search - LearnInbound Dublin - April 2016Bridget Randolph
Mobile has been an important channel for a while now, and given recent developments like app indexation and accelerated mobile pages as well as the addition of new types of devices like wearables and smart tech, understanding how this fits into the bigger search marketing picture is more crucial than ever! This session will take a look at the history of mobile search, how mobile search behaviour has impacted on desktop search, the growing significance of app content and developments such as AMP and app streaming within the search marketing landscape, and some thoughts on where the future of search could be heading.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Calls + Clicks: Why Offline Calls are Critical for Online MarketersInvoca
Customers are in front of a screen for 12 hours every day, and 83% of US consumers use their phone to research products while in-store. Marketers, are you effectively reaching your mobile audiences.
KK2013 - A Vision of the Future - Jeff TsengKontagent
At Kontagent Konnect 2013, Kontagent CEO and co-founder Jeff Tseng presented on how mobile is driving the “perfect customer experience”–which is “omnipresent, relevant and intimate.”
This presentation comprises of the reasons for designing a responsive website rather than traditional desktop website. How responsive webdesign will benefit business and sales.
A significant brand is a rare breed. Not many of them exist in this world, but when you meet one you soon know about it. Becoming one does not require luck, timing or large advertising budgets. Significant brands simply value their customers more than themselves, and they are willing to do the things that other brands don't do.
I didn’t actually create this list of "Significant Brands” to produce a ranking table, but to spark a debate. These brands are significant to me because of what they stand for, not how much money they have made. After all, isn’t that the real purpose of business… To not just make a profit, but to make a profit that has a purpose?
Significant brands are run by companies who's intentions lie beyond profits. They want to make profits with purpose.
Significant brands stand for something larger than themselves. They inspire and add value to the lives of everyone they touch.
So, these are my top 25 most #SignificantBrands. I've tried to include a few stories around why I think they are significant, and a couple of words from one of their founders or executives. I hope you like them. If you don't, even better... create your own list and post it on slideshare ~ because we don't have deep conversations about brand purpose often enough.
What are your most significant brands?
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App CloudDreamforce
Join us to hear from innovative leaders, Amazon and USAA, about how they are building innovative and engaging apps for employees faster by using Salesforce App Cloud. Learn best practices and what other options they considered, how to optimize UX for business users and consumers, how to connect data across a variety of systems, and how to design for micro-moments. We'll dive into Event Management and Marketing Apps as well as Apps to reward, incentivize and thank customers, employees, and partners... all built on Salesforce App Cloud. Watch the video now: https://www.youtube.com/watch?v=2DWN3UDVIms
What You Do For Your Business Online Matters - Part 2hotdogpr
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result. This is Part Two of a two-part presentation.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
This presentation comprises of the reasons for designing a responsive website rather than traditional desktop website. How responsive webdesign will benefit business and sales.
A significant brand is a rare breed. Not many of them exist in this world, but when you meet one you soon know about it. Becoming one does not require luck, timing or large advertising budgets. Significant brands simply value their customers more than themselves, and they are willing to do the things that other brands don't do.
I didn’t actually create this list of "Significant Brands” to produce a ranking table, but to spark a debate. These brands are significant to me because of what they stand for, not how much money they have made. After all, isn’t that the real purpose of business… To not just make a profit, but to make a profit that has a purpose?
Significant brands are run by companies who's intentions lie beyond profits. They want to make profits with purpose.
Significant brands stand for something larger than themselves. They inspire and add value to the lives of everyone they touch.
So, these are my top 25 most #SignificantBrands. I've tried to include a few stories around why I think they are significant, and a couple of words from one of their founders or executives. I hope you like them. If you don't, even better... create your own list and post it on slideshare ~ because we don't have deep conversations about brand purpose often enough.
What are your most significant brands?
Websites are meant to help you meet your business goals. This presentation walks through 5-steps every website should take when building their website.
Mobile Strategy for Small Businesses - BrightonSEO 2013Bridget Randolph
For a small business on a tight budget, a mobile strategy may seem like a costly extra. But with 40% of mobile searches showing local intent, you can't afford to miss out! This presentation will cover why SMEs should care about mobile, and what they can do about it (even on a small business budget).
"Disruption is no longer disruptive. It's normal". Slides from my keynote in Gothenberg, Sweden, where I discuss the future of customer relationships, marketing technology and domestic robots!
Dozens of new positions are emerging to tap into the Facebook, Social Networking era The Internet is changing everything!
Businesses are having to learn on the fly how to play and do business in a world where the behavior of consumers are changing literally overnight. While many organizations saw the changes coming, most are still unaware that the Internet will fundamentally change the way they do business.
Innovation Showcase: How Amazon and USAA Build Inspiring Apps on App CloudDreamforce
Join us to hear from innovative leaders, Amazon and USAA, about how they are building innovative and engaging apps for employees faster by using Salesforce App Cloud. Learn best practices and what other options they considered, how to optimize UX for business users and consumers, how to connect data across a variety of systems, and how to design for micro-moments. We'll dive into Event Management and Marketing Apps as well as Apps to reward, incentivize and thank customers, employees, and partners... all built on Salesforce App Cloud. Watch the video now: https://www.youtube.com/watch?v=2DWN3UDVIms
What You Do For Your Business Online Matters - Part 2hotdogpr
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result. This is Part Two of a two-part presentation.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Duda Mobile es un proveedor de referencia en adecuar la web de una empresa a formato movil, con el objetivo de optimizar la estategia de marketing mobile.
Did the recent mobile update affect your website traffic?Christopher Dill
There have been some worrisome predictions that the new search engine optimization algorithms updated by Google would be causing major interruptions. The truth of this situation is if your website is optimized for mobile device users, providing them a good user experience, you will earn better than 50 percent of their loyalty purchase decisions.
Go Viral is a quarterly search marketing magazine, full of news, interviews, vlogs, blogs and podcasts, as well as four features by our experts. Each issue we look at a certain area of the industry, focusing on the points that matter the most.
Why should your business bother using Google+ Local at all? Small and mid-sized businesses typically have few extra resources, so they are very protective over them. What’s more, people have become cynical (justifiably) about over-hyped, fly-by-night marketing gimmicks.
Research findings about the rising use of smartphones and how the Google patent shares what can be done to boost your search engine optimization. Mobile SEO is a definite search trend to be aware of for 2011 and beyond.
1. SMART BUSINESS INSIDER keeps you relevant and profitable with tips and insights from our
business, marketing, technology, mobile experts and more. Get the inside scoop on marketing,
tech, business psychology, social media, startups, digital advertising, all things mobile, and the
hottest new trends. If its business related – we’ve got the smart inside information.
Business Owners: You’ve Just Been Served. By Google That Is!
By Mark Skovron, Editor in Chief | Posted March 1, 2015
If you're one of the millions of businesses across America that have been dragging your feet
when it comes to having a mobile website created, or, if you just haven’t thought that having a
mobile site is important because you already have a desktop site, pay very close attention to
what is about to happen. The life of your business presence on the Internet now depends on it!
Henry Kim, contributing writer for Entrepreneur Magazine notes, “With 2 billion smartphone or
tablet users expected to engage in some form of mobile commerce transactions by 2017,
brands can’t afford to not be mobile.”
The tech giant and search engine dominator Google has been warning businesses for quite a
while that changes were coming to search results and now the day of reckoning is upon us.
Google just announced in a blog post that the deadline for having a mobile website is April 21,
2015, if you want to keep your search ranking high on the list of results.
We’ve been predicting this for years now, as there are more searches being conducted on
mobile phones, and other mobile devices than on all desktops worldwide combined. Google
has announced that “They decided to make it easier for users,” according to their post, “to get
relevant, high quality search results that are optimized for their devices.”
In other words, because most people use mobile devices to search the Internet for, well just
about everything, beginning April 21, Google will incorporate “mobile-friendliness into its new
ranking algorithm.”
2. Is Google’s New Search Criteria Anything to Fear?
Well, let’s put it this way. Google is the great granddaddy of all the other search engines such
as Bing, Firefox, Yahoo, Ask and the like. And if history is any indication in the tech world, and
it is, the other search players always play follow the leader.
Googles new algorithm will actually search for sites that are mobile friendly first, and that will
now and forever be a key determining factor on where your business comes up on Internet
search results.
Many businesses are asking, “So what about apps?” Forget about it. Unless you are a national
brand like Walgreens, Macy’s or Target, first, an app isn’t an appropriate tool for your
optimization. For most all businesses out there today and I mean over 90% - apps are so
yesterday and mobile websites are the only way to go. They’re friendlier, easier to navigate,
don’t have to be downloaded onto your device and about one-tenth the cost or less. Plus,
mobile is how the masses are searching for you, not via apps, hello?
“This means that web pages still giving mobile the cold shoulder will be ranked much lower by
Google,” explains Jeff Peltin the Chief Marketing Officer for MaxGroup Business Solutions, a
Top 25 Mobile Site Company. “The company [Google] is pretty clear about that, noting that the
change will have a significant impact in our search results."
And what will that impact be? Well, it’s hard to determine exactly, but tech experts familiar with
Google predict that a desktop only business could in some cases drop in rankings many, many
pages over the next few months as the new search parameters take effect.
Businesses Scramble to Keep Their Market Share
What will be the effects on your business for ranking lower in search results because it isn’t a
mobile site? Well that’s the simple part to explain according to Google:
•Lower ranking in any Internet search.
•Less times that your business gets found.
•Less visitors to your website.
•Lower inquiries about your business.
•Less visits to your place of business.
•Less sales.
Stuart Marler, a digital marketing expert and consultant asks, “Can your business sustain a hit
like this?”
3. “Making your website more mobile-friendly, is now your number one business priority,” cautions
Jeff Peltin of MaxGroup, “Since you now have Google to fear. The tech company just served all
you procrastinators a concrete deadline: Beginning April 21, it will incorporate a site's mobile-
friendliness into its ranking algorithm, and sites that aren’t mobile-friendly, can expect to see
their name disappear from the first several pages behind their competitors that do have mobile
sites.”
Google, the undisputed leader in search, has decided websites now need to meet the growing
consumer demand for mobile performance and is rolling out a new “mobile friendly” label for
smartphone search results. The new feature, which will soon affect websites’ search rankings,
will make it easier for people to find what they’re looking for in a format that performs better on
mobile devices.
While the mobile-friendly label will be friendly to consumers, it won’t be so friendly to online
businesses whose sites aren’t mobile. In addition to sub-par search rankings, experts estimate
that “if a retailer isn’t on mobile, they risk losing up to 50 percent of potential sales.”
“We’ve got the highest amount of web traffic, inquiries and telephone calls that we’ve ever seen
in our 5 years of operation,” observes Jeff Peltin of MaxGroup. “Foreseeing this day
approaching, we ramped up our mobile creation team several months ago so that we can
handle the increase in requests for mobile sites, which are up over 1,000%. And since we’re
about half the price of our competitors and we produce better quality sites in record time,
we’re seeing the biggest share of the increase of mobile business in most of the industry.
We’re fully prepared.”
EDITORS NOTE: For sites looking to make the update before the April 21 deadline, you
should immediately contact a reputable Mobile Site Creation and Hosting Company.
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