Gwendolyn Drake has over 25 years of experience in business management, information retrieval, data analytics, technical writing, and marketing communications. She has expertise in data mining, statistical modeling, and analytics using various software programs. Drake seeks a position that utilizes her strong communication, project management, and training skills. She has experience developing strategies, managing complex projects, and leading teams.

1. GWENDOLYN D. DRAKE
208-781-2223
gdrakeconsulting@gmail.com
Extensive experience working with senior level executives, internally and externally along with multi-layered sales teams in
marketing and communications and as a technical writer. Clear history of driving strategy and planning for complex multi-
billion dollar organizations. Over 25 years’ experience in information retrieval and data analytics and business management
deep experience in advanced analytics and technical writing. Expert knowledge in data mining, text mining, statistical modeling,
big data, data warehousing development, core expertise on data mining, text mining and statistical applications using Base SAS,
SAS E- miner, SAS E- Guide, SAS text miner, R, SPSS modeler, rapid miner and development applications using Microsoft
business (SSIS, SSRS) and SQL server 2008/2005. Over 25 years' experience with on-air and on-record interaction with
journalists, including responsibilities in media relations, publications and advertising. Proven writing skills. Excellent verbal
presentation skills with demonstrable command of the English language. Exceptional ability to quickly master new concepts and
capable of working in a group as well as independently with excellent analytical and communications skills. Managed multi-
million dollar budgets and contracts. Strong understanding of sales, go-to-market activities, operational efficiency and cross-
functional matrix environments. 20 years’ experience in high profile projects involving financial improvement initiatives in
management consulting, corporate strategy, investment banking, and market research. Over 20 years experience being
responsible for media relations including but not limited to developing, cultivating and managing media relationships, generating
media exposure, managing content and supply of press materials, creating news releases, media alerts, etc. and maintaining an
accurate database of media contacts. Strong passion for the arts. Serial entrepreneur for over 25 years. Expert writing skills.
Excellent power point skills. Expert experience in analytically focused CRM/Email marketing role (preferably in an e-commerce
or direct-to -consumer brand) Strong understanding of core e-commerce and CRM KPI’s, data, & analytics Expert Experience
operating in Google Analytics or similar analytics platform. Strong Project Management, Digital Rights Management and
Vendor Management skills. My future goals this year is to acquire my Project Management certification. I have the required
4500 hrs and am in the process of completing my certification. 10 plus or more years of Sales Training/Coaching/Management
Experience.
Manages a team of training resources providing an effective environment for people to meet their established objectives.
Responsible for hiring, training, supplier management, coaching program, QA, sales improvement, manager & sales rep &
operations development programs, and oversees partner training.
Manages budget, forecasts, and reconciliation.
Drives alignment of priorities to the needs of the company corporate and/or business function to agreed upon criteria.
Responsible for employee retention and engagement programs.
Engages client and/or subject matter experts in the identification of needs.
Contributes or leads corporate-, business-, or function-wide training solutions that impact multiple business units globally.
Member of senior leadership team and will be responsible for many site initiatives
Typically partners with a corporate, business, function manager, or director level program lead.
Cross functional engagement with multiple organizations both internally and externally.
Prior experience working as a leader within a training/learning and development team.
Superior planning, communication, change management, and cultural awareness skills, including financial and global business
acumen.
Superior ability to quickly lead the adoption of new, complex technology and concepts.
Superior familiarity with learning content and training solutions.
Strong people management capabilities.
Prior experience with hiring/staffing
B2B sales experience is preferred
Multi-site operations management experience
Product and solution knowledge to a point of being considered the “go-to” expert for the extended organization.
WORK HISTORY
HP

2. Program Manager/marketing/communications June 2015-Present
 Leads internal project to ensure that it meets all scope, time, budget and quality expectations, through planning,
controlling and managing.
 Manages corporate and third party vendor efforts to plan, build and implement solutions to internal problems and issues.
 Unique mastery and recognized authority on relevant subject matter knowledge including technologies, theories, or
techniques.
 Contributes to the development of innovative principles and ideas.
 Successfully operates in the most complex disciplines, in which the company must operate to be successful.
Demonstrates an in-depth knowledge of key Service operational policies, processes and methodologies applicable to
project management.
 Has an extensive understanding of critical project management techniques. PMP Certified end of 2016.
 Trained and certified on Eclipse
 Trained on BOSS, ORCA, Trident
 Certified on all of the printer classes. DesignJet- Page Wide, Latex and Scitex.
 Partnership with Marketing/MARCOM to ensure effective development of merchandising and sales tools. Ensure that
training deliverables are developed and launched for internal sales teams, resellers and end customers.
 Participation and implementation in program & promotion strategy definition and implementation to ensure effectively
use of discount for end user customers and channel partners. Partner Link and MVC rebate program.
 Familiar with value-add channel motion of specialized large format resellers called the Gold DesignJet Specialist (GDS)
/ Big Impressions channel across Americas (AMS).
 Proficiency in analytical metrics for monitoring results and improving performance- used my skills as an analyst in
every organization I became involved in-high proficiency in the tools provided for tracking and reporting.
Ivory Lamp Agency 2003-2015
Operations Manager/ PR/Communications/Writer
Manages the product/services/solution life cycle of many products. From an understanding of customer needs/insights, provides
initial product/service/solution design, pricing, value proposition, messaging and/or whole product strategies (packaging,
warranty, service, support), as well as forecasting through product introduction. Regional product marketing includes actual
forecasting, inventory strategy and forecasting, actual pricing and price promotions/discounting, technical support and ultimately
the obsolescence and end-of-life of the PSS. Both regional and global roles regularly work with the sales force, customers, and
partners to accelerate sales process. Applies market and customer insights on customer experience requirements and brand
loyalty to define the PSS experience requirements across all PSS components of the customer life cycle. Represents the voice of
the customer with respect to PSS development/pricing, launch, refresh and obsolescence.
Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert.
Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations
or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may
participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and
establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent
judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving
objectives.
 Manages a team of training resources providing an effective environment for people to meet their established objectives.
Responsible for hiring, training, supplier management, coaching program, QA, sales improvement, manager & sales rep
& operations development programs, and oversees partner training.
 Manages budget, forecasts, and reconciliation.
 Drives alignment of priorities to the needs of the company corporate and/or business function to agreed upon criteria.
 Responsible for employee retention and engagement programs.
 Engages client and/or subject matter experts in the identification of needs.
 Contributes or leads corporate-, business-, or function-wide training solutions that impact multiple business units
globally.
 Member of senior leadership team and will be responsible for many site initiatives
 Typically partners with a corporate, business, function manager, or director level program lead.
 Cross functional engagement with multiple organizations both internally and externally.

3.  Information retrieval, data analytics and business management at an advertising/marketing/project management agency
and as a technical writer. Deep understanding of CAD dwgs.
 Developed strong B2B relations and provided strategic leadership for creative projects , many types of clients including
oil and gas for over 10 years
 Worked with clients to refine messaging and marketing strategies for projects ranging from new brand identities to
annual reports to marketing collateral; draft creative briefs; and worked with creative teams to ensure all projects met
clients’ needs and strategic direction
 Performed background research on prospective clients in preparation for pitch meetings; drafted new business proposals;
and helped guide internal marketing efforts, including refining company positioning and messaging; helping to identify
new market opportunities; and assisting in messaging and copy development
 Managed multiple inter-dependent projects, completed many cycles of entire project.
 Lead product development and project execution teams
 Built an effective working environment built on mutual trust, teamwork, and relationships
 Built strong working relationships with team members and stakeholders Managed development of online advertising
program, including: media planning (audience targeting, media planning and buying); campaign management (creative
turn-ins, creative optimization, ad trafficking, campaign optimization -- placement changes and ad rotation); and
development and management of agency and vendor relationships to support execution
 Developed and implemented a behavioral targeting program for both prospecting and remarketing
 Managed social commerce initiatives in collaboration with social media team
 Evaluated and tested new digital marketing opportunities
 Collaborated with and supported other e-commerce marketing programs, such as affiliate marketing and search
marketing, on an as-needed and/or project basis
 Responsible for management level analysis, measurement and reporting for digital marketing programs
 Managed day-to-day analysis and reporting, by developing ways to measure and analyze performance from digital
channels that may not follow typical online marketing click-based attribution methodologies
 Act as expert on data systems connected to testing and manufacturing, Manipulated and report data that will be used for
forecasting and decision making
 Pulled and formatted data according to customer needs and created a structure to enable ease of ad-hoc analysis as
required Created reports and presented data to meet customer needs, Support data needs for analysis and metric
generation
 Performed high-level analysis and validation of data for integrity, accuracy and alignment, using Sysomos or Radian 6
 Compiled the information into useable data sets, Formatted and align various data streams into a standard format
 Created various reports, presentations, and views based on the needs of SSD R&QA and its customers
 Coordinated metrics standardization, automation, and reporting. Responded to special requests for data analysis
 Presented data including summaries and findings in various venues
 Pursued and implemented continuous improvement ideas
 Analysis included opportunities for improvement in SSD reliability and quality
 Worked with other teams to help promote best practices across the company
 Developed and implemented a behavioral targeting program for both prospecting and remarketing
 Collaborated with marketing team on online placements from print media buys and sponsorships
 Drove operational efficiency in creative process for online display (banner) ads for use across multiple
programs/placements (including affiliates).
 SPSS, ILOG CPLEX and other tools, including experience with linear, mixed integer, and constraint programming
learning & ensemble methods, decision trees, neural networks & risk modeling and in modeling & mining large
datasets using technologies such as R, Matlab, SAS, SPSS
 Demonstrated experience and success in angel investment opportunities for my clients including face to face
visitations and solicitations, I was the go to person to help my clients solicit donations and services.
 Proficiency in analytical metrics for monitoring results and improving performance- used my skills as an analyst in
every organization I became involved in-high proficiency with the tools provided for tracking and reporting.
 My job was usually to oversee the identification, recruitment and training of volunteers to serve in advisory, marketing
and fundraising roles - in the many companies I worked with.
 10 plus or more years of Sales Training/Coaching/Management Experience.
 10 years’ experience managing website programs involving EMEA, APAC, and/or LAD regions in a direct or
matrixed role.

4.  Strong understanding of CMS and Web Content Management systems.
 Experience with Adobe Analytics (Site Catalyst) and metrics analysis.
 Understanding of SEO best practices as they pertain to geo markets.
 Ability to manage third-party vendors with a focus on project delivery, QA, and management of cycles.
 Solid understanding of digital functions that support website including AR/PR, demand generation, paid search, and
social media.
 Management of translation vendors, processes, or content itself.
 Experience supporting non-US-based stakeholders.
GDD Photography 1998-present
Freelance photographer/writer
 Professional award-winning freelance digital photographer with over 15 years of hands-on experience in editorial and
portrait photography with heavy experience in corporate, commercial, real estate & food mediums
 Skillful professional in the advancing sector of digital photography with the utilization of innovative and technically sound
photo imaging expertise
 Key Strengths; Ability to apply reality to photographic works, Fine expertise with the utilization of color management and
retouching techniques, write copy for and proofread articles, white papers, documents and publications for proper
grammar, syntax and style. Establish and maintain effective long-term professional relationships, both internally and
externally
 Product promotion, management and updates of corporate blogs, Twitter, Facebook and other social media outlets
 Track, coordinate and manage shipment of marketing collateral to and from events utilizing open service requests
 Interaction with the client base for the purpose of collecting feedback, product feature suggestions
 Profound knowledge about cinematography, advertising photography, and digital imaging techniques, appreciating skills
with the use of camera such as the arranging the subject in the right frame, analyzing and capturing perfect emotions,
adjusting the lens, shooting, lightning, etc, skilled with the employment of impressive image styling methodologies,
possesses an eye for detail, sophisticated artistry competencies, and ability to keep calm when on a deadline.
 Writer for many publications.
Watermark Equity 1998-present
 Equity placement, 15 plus years, private equity experience and mergers and acquisitions experience.
Fundraiser, philanthropy, volunteer service over 25 years
 Strong passion for the arts. Have been involved in the art world and other types of organizations, as a volunteer and
fundraiser for over 20 years. Many years fundraising experience in the capacity as a board member and as a volunteer
for many organizations in leading their fundraising activities at the regional and at the national level.
 Demonstrated experience and success in major gift fundraising including face to face visitations and solicitations, I
was the go to person to solicit donations and services.
 Successful track record of motivating boards and volunteers in the development process for many organizations,
regional and national, in many areas including the political, art, science areas.
 Demonstrated understanding of philanthropy, the donor cycle, and ethical practices-
I have been involved in some fashion with philanthropy for over 25 years
 Proficiency in analytical metrics for monitoring results and improving performance- used my skills as an analyst in
every organization I became involved in-high proficiency in donor database systems and tools for tracking and
reporting
 My job was usually to oversee the identification, recruitment and training of volunteers to serve in advisory, marketing
and fundraising roles - in the many organization I became involved in.
EDUCATION

5. The University of Texas at San Antonio
Business and Project Management/Marketing/PR/Advertising
The University of Colorado at Boulder
General Studies
SKILLS
 Expert writer over 25 years, highly Proficient in MS Office Suite, web page creation. Adobe Illustrator, Photoshop,
information retrieval and data analytics (e.g. data classification, text mining, search algorithms, etc.) Social Media
expert. Superior project management skills. Proven track record of driving large complex programs in cross-functional
matrix environment. Previous experience working with senior level executives, customers and sales teams internally
and externally. Previous experience in event management and high touch customer programs, Over 20 years’ volunteer
experience with fundraising and event management- large scale events. 5+ years’ experience as a Technical Writer,
strong attention to detail, budgeting, pricing, and contract management. Familiar with analytical and algorithm design
abilities. Strong passion for the arts. Have been involved in the art world, as a volunteer and fundraising for over 20
years. 10 plus or more years of Sales Training/Coaching/Management Experience. Manages a team of training resources
providing an effective environment for people to meet their established objectives. Responsible for hiring, training,
supplier management, coaching program, QA, sales improvement, manager & sales rep & operations development
programs, and oversees partner training. Manages budget, forecasts, and reconciliation. Drives alignment of priorities to
the needs of the company corporate and/or business function to agreed upon criteria. Responsible for employee retention
and engagement programs. Engages client and/or subject matter experts in the identification of needs.
Contributes or leads corporate-, business-, or function-wide training solutions that impact multiple business units
globally. Member of senior leadership team and will be responsible for many site initiatives. Typically partners with a
corporate, business, function manager, or director level program lead. Cross functional engagement with multiple
organizations both internally and externally.
REFERENCES Available upon request
LANGUAGES German written and oral, Spanish beginner proficiency.