1. Profile Summary
Exhibited excellence in process analysis and design, application based process reengineering, process optimization, cost
control from various supply chain solutions. Expertise in devising and effectuating innovative strategies for ensuring safe,
smooth, timely transportation of goods resulting in customer satisfaction. Collaborated with sales, marketing and other key
stakeholders to understand customer insights and executed customer centric market/sell plans and programs, which
increased the sales and margin growth. Expertise in directing global comprehensive logistics and distribution strategic plan
that drove optimal customer service and revenue enhancement.
Excellent in evolving high-level implementation plans, and determining future logistics organizational structure/support
ensuring Delivery-in-Full (DIF) and Delivery-on-Time (DOT). Track record of successfully directing entire service network
restructuring & hub operations within target timelines, starting from business case creation to final deployment & rollout to
service partners. Impacted organisation profitability through effective strategic and tactical management decisions and new
business development. Formulated plans, translated product & business strategies into executable channel plans and drove
implementation in multiple regions. Successfully managed P&L responsibility and cultivated excellent relationships with new
prospects & existing customers. Exceptionally respectful and appreciative of diverse cultures and viewpoints.
Education
Post Graduation in Marketing Management from IGNOU, Delhi in 2001
Bachelor of Science (Chemistry) from University of Bombay, Mumbai in 1984
Skill-Set
Strategy Planning Sales & Business Development Stakeholder Management
Financial Operations Distribution & Logistics P&L Management
Change Management Team Building & Leadership Cross-functional Coordination
Certification Lead Auditor - ISO 9002: 2000 in 2001
Career Timeline
Ravindra S Shetty
TOP LEVEL PROFESSIONAL: Nearly 3 decades of rich experience
Business Operations
Proficiency in formulating, developing and implementing yearly business strategies
to ensure attainment of revenue goals and profitable sell-through.
ravsh65@gmail.com +971506243085 / +971569481523
1986 to 1994
Colgate Palmolive
(India) Limited,
Sales Supervisor
2002 to 2003
Tiffany Foods Ltd.,
National Distribution
Manager
1994 to 2002
Matrah Cold Stores
LLC, Asst. Logistics
Manager
Since 2003
Unilever Arabia,
General Manager /
Country Manager –
Oman

2. Work Experience
Since Dec’03: Unilever Arabia
Growth Path:
Dec’03 - Apr’08: Logistics Manager - Gulf Agencies ( UAE, Oman & Bahrain) – Unilever Arabia
May’09 – Dec’14: Logistics & Customer Service Manager - Gulf Business Unit / Customer Service Excellence Manager -
North Africa Middle East
Since Jan’15: General Manager / Country Manager – Oman
Role:
Country Manager - Oman
 Shouldering the responsibility of delivering operational leadership and full P&L responsibility for the Oman business
 Maintaining a continued alignment of day-to-day operations with overall corporate policy, strategy & direction
 Formulating the annual sales plan for existing / future customers and ensuring excellent customer relationships
maintenance by building openness & trust
 Devising specific plans with Customer Marketing Team for developing sales strategies and ensuring revenue growth and
market share improvement across all the product categories
 Coordinating with the cross-functional teams for ensuring proper controls on budgets & expenses
 Ensuring compliance with company values, code of business principals & support policies related to HSE & quality
Logistics & Customer Service Manager – Gulf Business Unit, Customer Service Excellence Manager – North
Africa Middle East
 Managed gamut of functions entailing:
 Inbound, Outbound & Customer Service within supply chain across Gulf Business Unit
 Stock management across Gulf agencies
 Fleet management, P&L & operational responsibilities and strategic planning for future logistics
Accomplishments:
Country Manager - Oman
 Steered the constant drive & focus for improving operational efficiency through process, people or practical measures;
resulted in raising the bar on business performance delivery
 Actively participation with government and non-government stakeholders including local partners to enhance
organisation reputation and smooth business operations
 Expanded sales depth & width through innovative selling techniques such as adherence to PJP’s and effective coverage
Logistics & Customer Service Manager – Gulf Business Unit, Customer Service Excellence Manager – North
Africa Middle East
 Played a pivotal role in driving Customer Service Excellence Projects like CCFOT & OSA across NAME & Joint Business
Planning Projects with key customers across Gulf
 Played a key role in integrating the logistics operations with other Key Departments and Strategic Business Unit
 Devised and implemented regular supplier review process and metrics resulting in complete bilateral adherence to
contractual obligations
 Achieved a $ 4Million inventory reduction through better distribution management, and more effective use of Economic
Stock/Inventory models
 Won Annual Award 2013 for cost savings initiatives like logistics cost saving resulting in $ 1.5 Million of cost savings
 Bagged Special Award from the chairman for successful SAP implementation across Gulf agencies
 Merit of receiving the following awards:
o Chairman’s 777 Star Award for customer service excellence initiatives with KA’s across Gulf
o Gold Award for “Best Channel Development Partner across Asia & Africa”
o Standards of Leadership Award for Accountability & Responsibility ( One of the Key SOL Value for NAME)
Mar’02 – Nov’03: Tiffany Foods Ltd., UAE as National Distribution Manager
Role:
 Supervised planning and co-ordination with various functions like Production, Sales and Marketing Departments
 Managed stock across multiple stock points, KPI monitoring and reporting

3. May’94 – Mar’02: Matrah Cold Stores LLC, Oman
Growth Path:
May’94 – Jul’96: Sales Manager
Aug’96 – Dec’98: Customer Service / Supply Chain Manager
Jan’99 – Mar’02: Asst. Logistics Manager
Role:
Asst. Logistics Manager
 Prepared annual budgets and 3 year strategy plan for logistics
 Assessed and improved logistics service standards through periodic reviews
Customer Service / Supply Chain Manager
 Built supply chain models, EOQ and lead time studies
 Attained working capital reduction through efficient and prompt supply chain management
 Coordinated with principals, shipping agencies and clearing agents for please elaborate
 Evolved standards for various supply chain activities and measured /reported its performance
 Administered the Sales Order Processing System through a team of Customer Care Executives to ensure timely
completion of the customer orders
 Coordinated with the various functions within logistics to ensure high customer satisfaction
 Conducted periodic customer satisfaction surveys through the Customer Care Executives and reported performance to
the General Manager and Business Managers
 Imparted training to the Logistics team to bring customer service awareness
Sales Manager
 Expanded the width and depth of distribution by effective route planning and market segmentation
 Supervised planning and successful product promotion campaigns execution to enhance brand image and increase
market share
 Interfaced with the Distributors in terms of feedback on promotions, market activities & product launches on a daily
basis
Accomplishments
 Recognised as Winner of the Employee of the Quarter Award for innovation in re-distribution through vans to ensure
increased van profitability
 Acted as:
o Member of the Steering and Working Committee, engaged in working through the processes / systems and secured
ISO 9002 certification for Matrah Cold Stores – Logistics
o Lead Auditor and Quality Management Representative for Matrah Cold Stores
Initial Experience
May’86 – Apr’94: Colgate Palmolive (India) Limited, Western India as Sales Supervisor
Personal Details
Date of Birth: 6th
June 1964
Languages Known: English, Hindi, Marathi, Kannada
Address: P.O. Box 49, Dubai, United Arab Emirates
Nationality: Indian
Passport Details: Z-2698160, Issued at Dubai
Driving License Details: Valid UAE Driving License
No. of Dependents: 3
Visa Status: Employment Visa
Marital Status: Married
Location Preference: UAE