The document discusses how digital technologies are becoming ubiquitous and always connected. It notes that as technologies become open standards and connectivity increases, user experience will become the main differentiator. Events will become premium content as behaviors change and the lines between consumption types blur. Location awareness and time constraints on information will increase information's value. Monetization of mobile content is still primitive but will likely involve subscriptions, transactions, or sponsorship as the main revenue models.

1. Richard D. Titus Controller, Future Media, Audio and Music & Mobile

2. The Old paradigm – 1’ 3’ 10’ 1’ 3’ 10’

3. Fixed Mobile Kinds of digital devices – New Paradigm Characteristics: Shared Big Immersive Always connected Furniture Characteristics: Personal (rarely shared), Smaller/component Incremental customized Intermittent connectivity Social (connects with other devices)

4. Kinds of digital devices Fixed Mobile

5. Ubiquitous computing? "Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that w ill become literally impossible. The distinction between cyberspace and that which isn't cyberspace is going to be unimaginable. There is where they don't have WIFI." - William Gibson Connectivity

6. 1’ Cloud Computing 3’ 10’

7. Cloud Computing

8. Digitial Data All your data lives in a cloud

9. IP Everywhere By 2016 80% + media content will be delivered digitally

10. Rise of Open Internet standards leads to the commoditization of software, content management, storage and delivery: Web Standards Widgets A jax SOAP CSS XML RDF RSS ATOM (X)HTML

12. With the rapid commoditization of technology into open standards, User Experience becomes the only differentiator Audiences

13. Events Events become the only TRUE premium content!

15. Consumptive Behaviors Mutate Passive active line is becoming blurry On-demand vs live barriers disappear for most content. Time Shifting vs place shifting Digital Media

16. Mobile iPlayer

17. Devices

18. TV Web & Mobile

19. Page Views: Mobile browser and Mobile iPlayer

22. There are only 3 ways to monetize content & services Subscriptions Transactions Sponsorship Revenue

23. Schemas to monetize mobile are primitive Current: Premium SMS New: Text coupons (with Wap push?) Mobile commerce (phone as oyster card?) Location based marketing New mobile Monetization

24. Time Out? “ Disconnection is soon to be a luxury, when everything is connected, devices and networks are aware of you and each other you will crave, the simple solace of isolation” - The resorts of the future will advertise they DON”T have broadband The Future