Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Sandy Shanman presentation this deck at Mobile Marketing Live on the Mobile Advertising Panel. He discusses the 3Rs of Mobile Advertising - Rich-Media, Relevancy and ROI
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Kickoff Workshop with Yieldex: The Coming Avalanche of Programmatic DirectDigiday
Yieldex created the first comprehensive, cross-channel revenue and inventory management platform for digital publishers. In this DPS Kickoff Workshop, hear how Yieldex maximizes advertising revenue and CPMs for publishers.
Slides associated with a presentation for the UN Communications Group; a group of senior communications Directors of the UN and its associated agencies. Presentation by Elliott King, Managing Director of MintTwist, a multi-national Digital Agency business.
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
Digital Marketing Strategy for the Four Screens - TV integration, PC, Mobile ...Mike Corak
From inspiration to booking and beyond, discover how each type of screen in consumers’ lives are playing different roles, and what that means for your hotel’s digital marketing strategy. Use consumer behavior data to improve your travel and hospitality digital marketing strategy, your ominchannel strategy, and align your mobile marketing strategy.
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
A Platform for Mobile Enterprise Management: Build, Run and Manage Your Mobil...Antenna Software
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Kickoff Workshop with Yieldex: The Coming Avalanche of Programmatic DirectDigiday
Yieldex created the first comprehensive, cross-channel revenue and inventory management platform for digital publishers. In this DPS Kickoff Workshop, hear how Yieldex maximizes advertising revenue and CPMs for publishers.
Digiday Mobile with Ad.com: Mobile Marketing Success through a Cross Platform...Digiday
Since 2008, mobile has recorded tremendous growth, but will your brand be ready to capitalize on this opportunity? As consumer digital habits move across platforms and devices, Advertising.com is helping marketers and agencies learn how real-time optimization, cross platform technology and holistic data sharing can lead to long-term valuable customers and greater ROI.
Presenter: Chad Gallagher, Director of Mobile, Advertising.com
Most ad technology and exchanges deal with remnant inventory, no matter how people try to avoid the R word. The huge direct deals world is largely stuck in the stone age. But that's changing, with new platforms and programmatic buying coming to Class 1. Learn how things are evolving over the next few years, what the demand and supply sides want, and how publishers need to recalibrate their fears of channel conflict.
Presenter: John Ramey, founder & CEO, isocket @jpramey
In this session, the newly named CTO of Orabrush will discuss the brand's push towards programmatic. After figuring out how to commercialize YouTube using the service's commercial tools to get an ROI on a product, Orabrush is increasingly focused on driving views on their channel. Brent Rambo is streamlining efforts by figuring out video performs the best automatically, utilizing his IT background to push this form of marketing forward.
Arno Peperkoorn, managing director The Netherlands, Exponential, presented at the EMEA Mobile Marketing Forum in Istanbul on the 15th November 2012.
He discussed the 3Rs of mobile advertising (Rich Media, Relevancy and ROI) but also the 3Ps (Past, Present and Promise).
3.3 Billion active mobile accounts worldwide. That’s 1 phone for every 2 people on the planet. Broadband, “real” web browsing, widgets, social extensions, and streaming television are changing the marketplace, requiring us to write new best practices.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
GfK NIS and nurago: Measuring Digital Consumer Journeysnurago
GfK NIS and nurago are measuring Digital Consumer Journeys across all media types and customer touchpoints.
We combine Network-centered measuring (NIS) with User-centered metering (nurago).
GfK Network Intelligence Solution’s methodology transfers anonymised, real-time IP traffic into fine-grained metrics to understand cross media and long tail consumer behaviour in motion.
GfK nurago‘s LEOtrace® technology measures and tracks individual user behaviour and application usage
on-device within controlled consumer panels.
Measuring and interpreting traffic on mobile network operator’s backbones helps understanding the long tail of Mobile. Currently, data from 5+ million unique users are anonymously evaluated. NIS is new and tested in 7 countries with 8 operators. Data is enriched with demographics, geographics, device features, and content categorisation into a fully consumer privacy proof solution.
nurago‘s LEOtrace® technology provides Holistic Measurement in smaller samples:
Events and data points measured at the point of origin: Web and App Usage, Communication, Location — then enriched with purchase information, attitudinal user feedbacks – and other media usage.
The combination of both results in multidimensional analysis and robust insights.
The presentation was held at M-Days 2012, Feb 1.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
This presentation provides an overview of the Chinese mobile marketing space. Also contains some useful examples of mobile advertisements and mobile apps.
The mobile phone has become one of the most social, intelligent and personal
devices. With over 270 million mobile phone subscribers in the US and growing,
mobile marketing is the next big trend in marketing. Learn how to use mobile
marketing to acquire customers, increase sales, improve customer satisfaction
and build loyalty. Tactics include SMS (text) campaigns, mobile applications
(e.g., iPhone, BlackBerry apps), mobile web advertising and many more
sophisticated technologies.
Speaker: Heather Sears, President of Mobile Synergies
IAB Mobile Revisted 15 September - Hugues Rey
L’Internet mobile, un concept qui entraîne encore plus de changements que l’Internet fixeLes versions mobiles ou les équivalents des services Internet touchent un public beaucoup plus large et sont lucratifs. Très lucratifs.Si vous pensiez que l'Internet était important, sachez que l'Internet mobile le sera plus encore au cours de cette décennie. Regardez ne fût-ce que l'iPad. Les principales entreprises Internet le clament déjà : « Mobile First » !Si vous voulez savoir pourquoi l'internet mobile est si important, et comment vous pouvez l'utiliser pour générer plus de visiteurs et donc plus de revenus, venez donc le jeudi 15 septembre à la première activité que Stichting Marketing, IAB Belgium et Mobile Monday organisent ensemble.Nous avons le plaisir de vous présenter : - en exclusivité, l'étude Worldwide Mobile Usage d'InSites/IAB - un programme adapté, destiné au « Mobile Savvy » et au « Mobile Newbie », proposé par des experts belges - une session avec Jonathan MacDonald, un expert en communication connu de TEDx Manchester et co-fondateur de This Fluid World & Every Single One of US Découvrez – et repartez peut-être avec – les derniers smartphones !Programme18:15 Welcome (à boire et à manger vous seront offerts)19:00 Introduction par le groupe d'experts19:15 “IAB MC DC 2011: How Belgian consumers use mobile compared with the rest of the world” par Elias Veris (Insites)20:00 Track pour les Mobile Newbies 1. Nicolas Vanderseypen (FR) (Isobar) - “Objectives, KPI’s, stratégie et opportunités” 2. Patrick Bosteels (Mobile Mondays, The Creative Stores) (NL) - “Pertinence de l'évolution mobile du consomateur final”20:00 Track pour le Mobile Savvy 1. Wim Vermeulen (Momads) (NL) - “City marketing case: de App van ‘t Stad” (TBC) 2. Hugues Rey (HAVAS Media) (FR) - “Lead generation through mobile”21:00 Session finale par Jonathan MacDonald (Thought-leader, co-founder de This Fluid World & Every Single One Of Us)
Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance, ROI and Rich Media
1.
2. Engage mobile audiences...
Appsnack helps brands and their agencies build rich, engaging, app-like creative experiences
that reach audiences at scale, across mobile and tablet.
Appsnack is a division of Exponential Interactive – a global provider of
advertising intelligence and digital media solutions. Exponential
provides Appsnack the ability to leverage:
•A presence in more than 26 countries
•700+ employees worldwide
•The e-X Advertising Intelligence Platform
•Exponential’s massive proprietary database
•More than 450m unique users every month
2
3. Engage mobile audiences...
The worldshelps brands and their agencies build solutions for display, video andexperiences
Appsnack largest brands choose Exponential’s rich engaging app-like creative now mobile
that reach audiences at scale, across mobile and tablet.
Automotive Consumer Technology Retail Travel Telecom
Goods
Appsnack is a division of Exponential Interactive – a global provider of
advertising intelligence and digital media solutions. Exponential
provides Appsnack the ability to leverage:
•A presence in more than 26 countries
•700+ employees worldwide
•The e-X Advertising Intelligence Platform
•Exponential’s massive proprietary database
•More than 450m unique users every month
3
4. “Mobile monetization levels …
We are living in a post-PC world…
could surpass desktop within 1-3
Years”
- Mary Meeker (Internet Trends – 5/30)
56%
62% of the worldwide 6.4 B
population has a
increase in
mobile device* 24% annual ad spend on
mobile*
worldwide ad spend
across mobile 1.4 B of all mobile users
have a Smartphone
people access the or tablet*
internet via their
mobile device*
*eMarketer Metrics (Mobile, worldwide 2012)
4
7. …in content they love regardless of operating system,
carrier, and consumption environment.
Mobile web Mobile optimized In-app
Snack Bar MMA Ad Units
7
8. Audience engagement starts with the right creative
• Appsnack provides the most dynamic, relevant
and engaging mobile ad formats available
• We create and deliver engaging app-like
creative units
• Our ads have the ability to deliver full-screen,
custom rich-media brand experiences using
any assets and functionality, including location-
based features
8
10. Transform data into intelligence
Aggregate over with associated attributes
Segment users 2 billion daily datatopics
Contextualize based on 50,000 events
Content Location Demographics Device All of the above
Right
I am into fine
I’m a 35 years I own an person, right
wine and in the I live in
old and married iPhone place, right time
market for a Chicago, Il
with 2 children and iPad alongside the
luxury car
right content
10
11. Transform data into intelligence
Reach your audience at scale
...with access to thousands of publishers acrossusers
Reach more than 450 million unique monthly mobile
and tablet
worldwide…
Content Location Demographics Device All of the above
The right person,
I am into fine in the right
I’m a 35 years I own an
wine and in the I live in place, at the
old and married iPhone and iPad
market for a Chicago, Il right time
with 2 children
luxury cars along the
right content
11
12. The Appsnack advantage…
We helps brands and their agencies build rich, engaging, app-like creative experiences that
reach audiences at scale, across mobile and tablet.
Engaging app- Intelligent Reach your
like ad units targeting audience at scale Mobile audiences engaged
12
Appsnack provides the most engaging creative were your customers engage the most. right people were engage the most
Take over user screens with engaging expandable banner experiences
We help brands and their agencies build engaging creative and reach their audience at scale, across mobile optimized websites and applications. From creative development and mobile ad delivery to measuring results, Appsnack makes mobile advertising simple.