The document discusses strategies for amplifying an employer brand through speed, flexibility, and technology while maintaining a human touch. It provides statistics on remote work and how workers spend their time. Case studies are presented on using platforms like LinkedIn, TikTok, and chatbots to engage candidates. The focus is on hiring for hair stylist jobs at Supercuts salons in the Dallas area through an active social media presence and networking on LinkedIn.

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The Candidate
Experience Trinity:
Tech, Process & People
Craig Fisher
Founder
TalentNet

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1. Why speed and flexibility rule
2. New ways to amplify your brand
3. Technology and human touch
© 2021
WHAT YOU’LL LEARN

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ABOUT TalentNet Media
• Fractional Recruitment Ops Management
• Recruitment Marketing and Brand
• Fractional Vendor Management
• Frictionless Candidate Experience

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Is remote work here to stay?

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69%
said they would select an
employer who offered a hybrid
model over one who didn’t.
Connected from birth
Born mid 1990’s - 2010

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SPEED AND
FLEXIBILITY

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The average worker estimates
that they take 42 minutes of
breaks each day....when in reality they
take 2.7 hours on
average.

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The top ways Americans use break time:
1. Biological needs
2. Entertainment
3. Thinking about things
4. Communicating with friends, family, partner
5. Communicating with colleagues.

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The top apps people use at work:
1. Texting/messaging
2. Personal email
3. Banking
4. Instagram
5. YouTube

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CASE STUDY

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Expensive! $1k - $100k

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#AmazonJobs on TikTok

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Getting regular
communications
Getting better
communications
Getting interviews
15

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Chatbots using GPT-3
16
Building a Chatbot with OpenAI's GPT-3 engine, Twilio SMS and Python
BY MIGUEL GRINBERG , Python Developer for Technical Content at Twilio
https://www.twilio.com/blog/openai-gpt-3-chatbot-python-twilio-sms A GPT-3 chatbot is a software application that is able to
conduct a conversation with a human user through written or
spoken language. The level of “intelligence” among chatbots
varies greatly. While some chatbots have a fairly basic
understanding of language, others employ sophisticated
artificial intelligence (AI) and machine learning (ML) algorithms
to achieve an almost human conversational level.

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IMAGINE IF
JOB DESCRIPTIONS
Could be personalized on the fly…

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Linkedin
SEO and
Inbound

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David Xiao, Supercuts: Hello and Welcome to your potential!!!
Owner, Managing partner and operator of 16 Supercuts salons in the Greater Dallas Area. We are
currently hiring hair stylists for great jobs in great salons near you. Looking for a place to learn and
grow? We’ve got you covered. Looking for a place to practice your craft and grow your business?
Look no further.
Personally I am an animal lover and a travel junkie #DevOps #ApplicationEconomy #ApplicationDelivery
hair stylist jobs near me, hairdressing jobs near me, hairdresser jobs, hair salon jobs, freelance hair
stylist, hair stylist wanted, hairdresser apprentice, hairdresser career, junior hair stylist jobs,
hairdressing job vacancies, hairdresser needed, jr hair stylist, hair stylist cutting hair, hairdresser
wanted near me, Dallas, Fort Worth, Irving, Denton, Plano, Grapevine, Hurst, Euless, Texas
Supercuts Manager Now Hair Stylists for Great Jobs in fun Salons Near
You.
Plano, Texas Beauty and Hospitality
Current: Supercuts
Your name should match
your email signature
Linkedin
Your summary should
state who you are and
what you do, something
unique about the
company, what
motivates you, and
something slightly
personal about you.
Use keywords here
too.
This is what people
see in search results,
and when you post or
comment in groups
Your headline should be informative and
contain keywords job seekers might use to
find us.
•Your name
•Locations
•Keywords customers and
talent would use to find us
•Company name
•Industry keywords
•The word “jobs”
Keywords should
include
About

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• Currently hiring experienced and new grad hair stylists for great jobs in
fun salons in Plano, Texas.
23
Change Your Job Current Linkedin Job Title
Ensure notifications to your network are ON

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tools
NETWORK
GET YOUR
WORKING
POST CONTENT, LIKE
COMMENT, RINSE,
REPEAT

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CONNECT
BE SEEN
@FISHDOGS

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SHOW
UP
@FISHDOGS

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5:1
GIVES:ASKS

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BE
HUMAN
@FISHDOGS

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CRAIG FISHER
Founder,
TalentNet
Thank You!
/in/wcraigfisher/
craig@talentnetmedia.com