This document discusses missed opportunities in employee storytelling that can be overcome in 2022. It provides tips for obtaining great stories every time, such as facilitating the interview process and balancing storyteller preparation. It also recommends capitalizing on candidate attention by using stories rather than testimonials and focusing on quality visuals and audio that are both timely and timeless. Finally, the document discusses maximizing ROI on every story asset by optimizing assets per channel and sharing internally to reach new audiences.

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#RALLYFWD
Missed Opportunities in
Employee Storytelling
that You Can Overcome in
2022
Lauryn Sargent
Partner
Stories Incorporated

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#RALLYFWD
#RALLYFWD
Candidates can better
self-select in and out of the
process.
Organizations achieve higher
productivity and profits for
branding and marketing
correctly to candidates.
Organizations experience
less apply noise and better
quality of hire.
Organizations benefit from
reduced turnover and more
engaged employees.
More people are in
more meaningful and
satisfying careers.
GREAT
RECRUITMENT
MARKETING
CONTENT

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1. How to get a great story every time
2. Capitalize on candidate attention
3. How to maximize ROI on every asset
© 2021
WHAT YOU’LL LEARN

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#RALLYFWD
ABOUT STORIES INC.
• Uncover compelling stories
about culture
• Create recruitment marketing
content libraries, assets
optimized per channel
• Net promoter score of 100

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GREAT STORIES, EVERY TIME

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TIPS FOR GREAT STORIES
1. Facilitate the process from start to finish
2. Balanced storyteller prep
3. Come with the map … but offroad
4. Professional and personal experiences

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VIDEO
EXAMPLE

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#RALLYFWD
Capitalize on Candidate Attention
1. Stories, not testimonials
2. Use them the right way
3. Make it real / ground concepts
4. Visual and audio quality
5. Be timely and timeless

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STORIES, NOT
TESTIMONIALS

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USE THE
STORIES!

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MAKE IT
REAL:
CONNECT STORIES
TO STRATEGIC
MESSAGES

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VISUAL &
AUDIO
QUALITY
MATTERS

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VISUAL &
AUDIO
QUALITY
MATTERS

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TIMELY &
TIMELESS!

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TIMELY &
TIMELESS!

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#RALLYFWD
ROI on Every Asset
1. Get the most out of every interview
2. Optimize asset/story per channel
3. Further reach, new audiences: share with
internal stakeholders

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#RALLYFWD
GET THE MOST OUT OF THE
INTERVIEW
GLOBAL:
Women in
Tech
LOCAL:
India Office Culture
Overview
GLOBAL:
Diversity at
Dell
GLOBAL:
“Making Progress
Real” Theme Video
Several Stories, Four Videos
One interview with Sumana, from Dell Technologies

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#RALLYFWD
OPTIMIZE PER CHANNEL
One Story, Four Ways
One Story, Four Ways
1
Compilation
video for
consideration
phase
2
Instagram
video post
3
Blog post
4
Social graphic

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MAXIMIZE
INTERNALLY
EMPLOYEE
STORIES
EMPLOYER
BRANDING
TALENT
ACQUISITION
CUSTOMER
MARKETING
DIVERSITY
&
INCLUSION
RECRUITMENT
MARKETING
EMPLOYEE
ENGAGEMENT
HUMAN
RESOURCES
PUBLIC
RELATIONS
LEADERSHIP
DEVELOPMENT
INVESTOR
RELATIONS

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Organizational
Storytelling
#RALLYFWD

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DON’T MISS
OUT!!
•Get a great story every time
•Capitalize on candidate attention
•Maximize ROI on every asset

22. © 2021
#RALLYFWD
LAURYN SARGENT
Partner
Stories Incorporated
Thank You!
/in/laurynsargent/
lauryn@storiesincorporated.com