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RallyFwd May 2023 - Bethany Mason.pdf
1.
© 2023 #RALLYFWD Attracting Diverse
Talent through Authenticity Bethany Mason Director, Global Strategy, Operations, Campaigns & DEI – Employer Brand Dell Technologies
2.
#RALLYFWD © 2023 1.
Why is diversity & authenticity in marketing important? 2. Examples of how Dell Technologies brings our diverse team member stories to life, authentically. WHAT YOU’LL LEARN
3.
© 2023 #RALLYFWD Let’s level
set… Authenticity • Authenticity is essential in marketing because it builds trust and credibility with your target audience • Candidates today are more informed and savvier than ever before, and they can quickly spot insincerity or inauthenticity in advertising or brand messaging • Moreover, authenticity can set you apart from your competitors. In a crowded marketplace, businesses that stand out by being authentic can attract and retain talent who share their values and beliefs. Being authentic can also help you build a strong brand identity and reputation, which is essential for long-term success Diversity •Diversity is important in marketing for several reasons. Marketing campaigns that reflect diversity can be more effective in reaching a broader audiences •When people see individuals from diverse backgrounds in marketing materials, they are more likely to feel represented and included •This can lead to increased engagement and a stronger connection between the audience and the brand
4.
© 2023 #RALLYFWD How does
Dell bring Diversity & Authenticity to life?
5.
#RALLYFWD © 2023 Diversity
& Inclusion is a key pillar of our EVP
6.
#RALLYFWD © 2023 We
translate and localize assets, globally
7.
#RALLYFWD © 2023 Authenticity Only
use real team member photography Capturing team members globally - in office, home, or wherever they do their best work Have fun - include kids or pets, give the candidate a real glimpse as what their day could look like
8.
© 2023 #RALLYFWD We share
team member stories organically
9.
#RALLYFWD © 2023 FINAL THOUGHTS •Attracting
diverse talent is not a one-time event, but a continuous process that requires commitment and effort from everyone in the organization •Focus on authenticity: it's important to be authentic in your efforts to attract diversity. Don't just try to check a box or meet a quota. Instead, focus on creating a genuine and inclusive environment that truly values diversity •Authenticity is critical in marketing because it fosters trust, credibility, engagement, and loyalty among your target audience, sets you apart from your competitors, and helps you build a strong brand identity, reputation and attract top talent
10.
© 2023 #RALLYFWD BETHANY MASON Director,
Global Strategy, Operations, Campaigns & DEI – Employer Brand Dell Technologies Thank You! /in/bethany-luker-mason/
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