This document discusses several internal activation strategies used by a company to introduce and promote its new employer brand to employees. It describes a "wall of thanks" where 600+ employees shared positive comments, a culture quiz that helped new applicants understand the company's culture and values, and a claw machine game at an internal event that was popular and competitive. The document emphasizes high employee engagement for these activities and notes lessons like maintaining branding and making initiatives fun and interactive.

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Annette DeHaven
Account Director | Ph.Creative
Charlotte Marshall
Director, People Brand | Intuitive
Activating an Employer
Brand that Inspires,
Engages–and Lasts

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“Creativity is thinking up new things.
Innovation is doing new things.”
- Theodore Levitt

3. WALL OF THANKS
Internal Activation: An innovative introduction to a new employer brand

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•Celebratory
•Informative
•Engaging

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Our “wall” of thanks was built
by employees for employees
600+

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LESSONS LEARNED
•High engagement
•Long shelf life
•Highly visible

7. CULTURE CONTRIBUTION
Finding your purpose, impact and belonging at work is something to shout about

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LESSONS LEARNED
• High engagement and
comments
• Great smart filter
• Tempting to
personalize the graphic
but hard to keep its
beauty
"The culture quiz was a great way to
find out more about Intuitive through
an interactive method. It helped me
understand the kind of person you all
are looking to work with and provided
insight into the type of organization I
applied to. Once I got my result, I felt
stronger about wanting to join your
organization and more excited at the
prospect of working there."

11. CLAW MACHINE
Bringing the employer brand to life at internal events

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Lines out the door
for the claw
machine

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LESSONS LEARNED
• Everyone loves swag
• If your employees are competitive this is a
great option—it wasn’t easy to win!
• Branding the machine and swag is key

14. ONBOARDING
The journey begins on day one

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•Weave the red thread
of your EB through as
many HR programs as
possible
•Iterate as you go
•Make it fun
LESSONS LEARNED

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Charlotte Marshall
Director, People Brand
Intuitive
/in/charlotte3/
Thank You!
Annette DeHaven
Account Director
Ph.Creative
/in/annettedehaven/