You have a key job that you’re recruiting for right now. You want to use social media to promote the job. Great, that’s the right strategy! But wait… if your social post asks your followers to “apply now”, you’ve got the wrong approach. You’ll not only be wasting your time, you’ll also be damaging your channel’s reputation with the social platform by posting poor-performing social content.

2. © 2023 Rally®
Tracks and analyzes candidate
engagement with content and ads
Discovers and reports on what
matters most to job seekers
Benchmarks your strategies
against employers globally
All in one easy-to-use dashboard!
Uses data and best practices to show you how to
recruit talent through the social platforms and
websites where candidates already are online.

3. © 2023 Rally®
Log in > app.rallyinside.io
lorisylvia@rallyrm.com

4. A Better Way to Use Social
Media to Promote Jobs

5. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

6. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

7. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
141,000,000
Passive
talent
Job seekers
(unemployed
+ quitters)
Sources: Bureau of Labor Statistics, April 2023
85% of the U.S. labor force are not actively looking for a job
© 2023 Rally® ︱ COMPANY CONFIDENTIAL

8. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

9. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Engagement is the #1 Organic Metric
• All social platforms monetize their audience
through advertising
• Therefore they are motivated to keep the
audience on their platform
• They reward users who consistently engage the
audience
• The “reward” is giving your content greater reach
to your existing followers and new audiences

10. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Top Recruiting Keywords in LinkedIn Posts
Above
average
colleagues
team employee DEI diversity
impact work culture passion
inclusion mission
learn more
apply
hiring
job
Average
purpose join work
LinkedIn - Average Impressions 3,473 Clicks 130
Below
average
Source: Rally® Inside™
962
5,701
ave. impressions
9,674

11. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Top Recruiting Keywords in Facebook Posts
Above
average
passion
inclusion
mission
benefit
hiring
job
Average
team
learn more
career
Facebook- Average Impressions 3,076 Clicks 291
Below
average
work
DEI diversity
apply
culture
purpose
colleague associate employee
Source: Rally® Inside™
impact
join
661
10,493
ave. impressions
3,719

12. © 2023 Rally® ︱ COMPANY CONFIDENTIAL Source: Rally® Inside™
Feature available for Rally Inside Starter, Pro and Premium Plan users
Available FREE with the Campaign Plan
(for a limited time)

13. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

14. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Contact me if you want the Campaign Plan!

15. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
5-post social recruiting campaign
1. Team Job + Benefits
2. Team Accomplishment + Benefits
3. Employee Story
4. Team Appreciation + Benefits
5. Employee Testimonial
Your People
first!
Source: Rally® Inside™

16. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Pro Tips
1. Use the right Call to Action
2. @Tag your people
3. Ask your team to engage asap
4. Know when to post
5. Optimize the candidate journey
Source: Rally® Inside™

17. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Call to Action
1
Learn more
Join
Apply
-30%
-53%
163 clicks
-33%
320 clicks
-81%
Source: Rally® Inside™

18. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
See your estimated Job Ad Savings
Available for a limited time

19. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Tagging & Time to Engage
2 3
@

20. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Candidate Engagement on LinkedIn
Times are UTC
EST
Source: Rally® Inside™
4

21. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Candidate Engagement on Facebook
Times are UTC
EST
Source: Rally® Inside™
4

22. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

23. © 2023 Rally® ︱ COMPANY CONFIDENTIAL

24. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Job description
Careers home
Saved search
5

25. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Optimize the Candidate Journey
Job content with
Call to Action
Active Job Seekers
Job description with
Apply Now
5
Source: Rally® Inside™

26. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Optimize the Candidate Journey
People or Culture content
with Call to Action
Passive Job Seekers
Job description with
Apply Now
Landing page with
content + featured jobs
5
Source: Rally® Inside™

27. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
ENGINEERING CAREERS WITHOUT LIMITS
About Us Work Culture Current Jobs
About Us Work Culture
About Us
Rally Inc. traces its early roots to the 1860’s with the initial formation of the community,
totaling 120,000 acres. Today, Rally is a private real estate investment company
governed by an independent Board of Directors.
Rally Inc. traces its early roots to the 1860’s with the initial formation of the community,
totaling 120,000 acres. Today, Rally is a private real estate investment company
governed by an independent Board of Directors.
Apply
Apply
Apply
Apply
Apply
Apply
Current Engineering Jobs
As the largest recruiting community, Rally is committed to empowering professionals to thrive in their careers. With each
property positioned at the top of its class, Rally consists of 129 million square feet and include more than 590 office
buildings, 125 apartment communities with 65,000 units, 40 retail centers, one coastal resort, three golf courses and five
marinas.
At Rally, everyone is welcome. We strives to foster an environment where every
team member feels like they belong. We encourage diversity, inclusion and
belonging throughout our workplace culture, and we celebrate each other’s
diverse backgrounds and perspectives.
We encourage diversity, inclusion and belonging throughout our workplace
culture, and we celebrate each other’s diverse backgrounds and perspectives.
Commitment to Diversity
Current Jobs
Engineering Careers
Meet Chuck Williams, from intern to team leader
We’re committed to building a dynamic, diverse and forward-thinking
Associate community that encourages and inspires people to work
together and help achieve the best future for themselves, the
Company and the communities we create and serve.
Our Values
Integrity Accountability Collaboration Communication
View All Engineering Jobs
“When I joined @Rally after graduation, I wasn't sure
where my career would go. But their #training program
opened up new possibilities for how to apply my
interests and skills. This is the type of company that
really sees the potential in people to succeed."
Work Culture
We’re committed to building a dynamic, diverse and forward-thinking Associate community that encourages and inspires people to
work together and help achieve the best future for themselves, the Company and the communities we create and serve. We’re
committed to building a dynamic, diverse and forward-thinking Associate community that encourages and inspires people to work
together and help achieve the best future for themselves, the Company and the communities we create and serve.
5

28. © 2023 Rally®

29. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
To Get Better Results on Social Media…
• Lead with your people, then your jobs
• Choose your words wisely per social platform
• Post when candidates are likely to engage
• Mind your fonts
• Lead candidates to Learn more, not Apply
• Use Landing Pages to warm up quality
candidates and increase conversions
• Leverage Rally Inside data and features to do
social recruiting better!
Source: Rally® Inside™

30. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
Traditional recruiting: Where?
Which channels did job
applicants come from?
Recruitment Marketing: What?
What content and messaging
attracted candidates to us?
What Are We Learning Together?
THE ADVANTAGE IS KNOWING “WHAT” TO PUBLISH “WHERE”
Source: Rally® Inside™

31. © 2023 Rally® ︱ COMPANY CONFIDENTIAL
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