From RallyFwd May 2023: www.rallyfwd.com/may-2023-rallyrm/

1. © 2023
#RALLYFWD
#KidtoKyndryl
Reimagining Employee
Generated Content
Lisa Kay Davis
Associate Director, Global Social
Kyndryl

2. © 2023
#RALLYFWD
The importance
of engaging
employees in
brand
communications
What You’ll Learn
01 02 03
The power of
your employee
network
StoryDOING as a
form of authentic
and effective
communications

3. © 2023
#RALLYFWD
About Kyndryl
Kyndryl designs, builds, manages
and modernizes the mission
critical technology systems the
world depends on every
day—advancing the vital systems
that power human progress
© 2023

4. © 2023
#RALLYFWD
Challenge
How does a company that recently
spun off from a historic brand
establish a sense of belonging
among tens of thousands of
employees around the
world—amidst a pandemic and the
Great Resignation?
#RALLYFWD

5. © 2023
#RALLYFWD
Strategy & Thinking
By showcasing how each employee's
childhood curiosities manifested in their
current roles at Kyndryl today, Kyndryl not
only brought together its employees
under a shared identity, but also built
Kyndryl’s reputation as having the most
curious and diverse minds in the industry.
© 2023

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#RALLYFWD
Examples of Campaign

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Examples of Campaign

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Examples of Campaign

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#RALLYFWD
What You
Tried, What
Might Have
Failed and
What Worked
Global Perspectives
On Brand, On Message and On Time
© 2023

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#RALLYFWD
Results & Outcomes
+163%
vs. LinkedIn’s
Median
Engagement
Rate
+490%
Total LinkedIn
Impressions
(vs 3-month rolling
average)
+338%
Total Twitter
Impressions
(vs 3-month rolling
average)
#ProCuriosity #KidtoKyndryl #Kid2Kyndryl
2,086
Total Posts
965,304
Total Impressions
195,973
Total Engagement
399
Total Posts
583,842
Total Impressions
71,005
Total Engagement
21
Total Posts
36,320
Total Impressions
4,297
Total Engagement
Kid to Kyndryl 10-Day Recap (Hashtags Nov 4th
- Nov 15th
)

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#RALLYFWD
Lessons Learned
01 02 03
6 Degrees of
Separation
LinkedIn as a
social platform
StoryDOING
StoryTELLING

12. © 2023
#RALLYFWD
LISA KAY DAVIS
Associate Director, Global Social
Kyndryl
Thank You!
/in/lisakaydavis/