From RallyFwd Dec 2023: www.rallyfwd.com/dec-2023-rallyrm/

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#RALLYFWD
Sparking Talent
Acquisition Innovation
from the Grassroots
Jason Jones
Employer Brand Lead, Klaviyo

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#RALLYFWD
About Your company
• Klaviyo is a marketing automation platform that helps
customers power smarter digital relationships.
• Founded in 2012
• Publicly listed on the NYSE (KVYO)
• 1,700+ employees across 4 global offices

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1. Why grassroots + TA Innovation =
Success
2. How can I execute today?
3. Inspiration comes in many forms
WHAT YOU’LL LEARN

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Brand Awareness?!

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Why?
Awareness
Consideration
Interview
Offer
Hire

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75%
of job seekers
consider an
employer’s brand
before even applying
for a job.
Source: LinkedIn

7. Rome wasn’t
built in a day
(Neither will our employment brand)

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Stay Rooted

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Grassroots = resourceful

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Who do you know?

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You + Me = US

12. Grassroots Marketing
(It’s a team effort)

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Where does your content live?

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A different kind of email marketing

15. Imitation is the
sincerest form of flattery
(find inspiration everywhere)

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Tell your Story!

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Where do I go
from here?
•Stay scrappy
•Go slow to go fast
•We’re talking about practice!

18. © 2023
#RALLYFWD
JASON JONES
Employer Brand Lead, Klaviyo
/in/jasonhjones/
jason.jones@klaviyo.com
Thank You!