From RallyFwd May 2023: www.rallyfwd.com/may-2023-rallyrm/

1. © 2023
#RALLYFWD
Reimagined Job Alerts
That Convert More
Career Site Visitors
Sam Fitzroy
CEO & Co-founder
Dalia

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1. How to increase your career site
conversion rate
2. How to make job advertising more
efficient
3. The power of effective job alerts
WHAT YOU’LL LEARN

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#RALLYFWD
95% of
career site
visitors
don’t apply
Median Apply Rate, Jan. 2020 to Dec. 2022
Source: 2023 Appcast Recruitment Benchmark Report
© 2023
#RALLYFWD

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#RALLYFWD
60%+ of career site
visitors don’t even click
the apply button
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#RALLYFWD

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#RALLYFWD
Job alerts today are not driving many applicants or hires
● Unpersonalized: a long list of
irrelevant jobs in different
locations
● Email only: they don’t get sent
over SMS
● Low deliverability: most end up
in SPAM folders
● Rarely sent: sent only 1-2 times
per month
● Hidden sign-up form: few
people actually signing up to
receive them

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#RALLYFWD
Bringing e-commerce-like marketing to talent acquisition

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#RALLYFWD
1) Capture the contact info of career site visitors who are unlikely to apply

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2) Turn more visitors into qualified applicants with scalable job remarketing
Hi Shay, you have a new job match: Grill Cook
at Compass Group in Boston, MA.
http://dalia.work/QDncv
Hi Shay, welcome to job alerts from
Compass Group. We will only send you jobs
that match your interests and location. Text
STOP to cancel at any time, and MORE for
more jobs.

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#RALLYFWD
Automation
Personalization
Channels
Frequency
Deliverability
Impact
Fully automated Fully automated
Job Alerts
Relevant to location and
job interests
Generic listing
Email and SMS Email
Daily Every 2-3 weeks
Maximum (Optimized to
improve deliverability)
Often ends up in SPAM
15x the hires of job alerts at
a lower cost
Mixed results
© 2023
#RALLYFWD

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#RALLYFWD
#1
Source of qualified applicants
50%
Lower cost-per-hire
+25%
More ROI on job ad spend

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#RALLYFWD
● 95% of career site visitors (including from job
ads) don't convert into qualified applicants
● This increases cost-per-hire, slows time-to-fill,
and makes recruiting less efficient.
● Text message & email remarketing helps
employers improve their conversions.
● #1 source of qualified applicants, 50% lower
cost-per-hire, and +25% more ROI from job
advertising.
Key Takeaways
© 2023
#RALLYFWD

12. © 2023
#RALLYFWD
SAM FITZROY
CEO & Co-founder
Dalia
Thank You!
/in/samuelfitzroy/
203-615-8093
sam@dalia.co
Book a meeting at www.dalia.co